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Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing Paperback


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Product Details

  • Paperback: 270 pages
  • Publisher: Wiley; 1 edition (May 31, 2011)
  • Language: English
  • ISBN-10: 0470888415
  • ISBN-13: 978-0470888414
  • Product Dimensions: 8.9 x 6.1 x 0.8 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #882,866 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Eric Taylor is a global expert on sales, marketing, employee motivation, and personal development. He is the founder and president of Eric Taylor Consulting Group, based in New Jersey. Eric has educated, entertained, and inspired more than 2,000 audiences over the past 20 years. His high-energy, interactive, and relevant keynotes attract some of the world's most respected companies such as T-Mobile, Tiffany & Company, State Farm Insurance, American Express, Liberty Mutual, Aflac, and many more.

David Riklan is the founder and president of Self Improvement Online, Inc., a company that manages multiple websites on self-improvement, business, and natural health including SelfGrowth.com, the number-one ranked website for the self-improvement community. David has created four powerful Internet marketing and training programs on e-book marketing, search engine optimization, e-mail marketing, and social media.


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Customer Reviews

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Great book....a must read for any entreprenuer.
Margenau FAM
This book is a simple way to do that and it boils down the complex mumbo jumbo of marketing into easy to understand concepts.
Peter Winick
This isn't a 5-star worthy book - it's a 6-star!
Eric V. Van Der Hope

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Geoff Steck on June 28, 2011
Format: Paperback Verified Purchase
The winning streak continues.

Since everyone sells, the first book - Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in Sales - in the ongoing (I expect) Mastering The World Of ... series was across-the-board valuable.

Hot on its heels, Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing broadens the business knowledge base for everyone who markets. And that's everyone as well, right?

It puts the best 21st Century thinking of over 50 of the sharpest marketing minds out there today at your fingertips.

You get scores and scores of read-`em-and-reap secrets & strategies, easy-to-implement tips & tactics such as:

... 7 specific gratitude-as-a-marketing-strategy ideas to adopt (page 69)
... The A-B-Ts of great marketing (page 201)
... Master marketer Jack Trout channeling the legendary Rosser Reeves to reveal how you can differentiate ANYTHING (page 210)
... Dreadful marketing ideas to avoid (page 142)
... What makes things go viral (page 107)
... The 5 most important words on your website (page 213)
... The fascinating Guy Kawasaki's four methods to be fascinating (page 65)
... Twitter for business: A Newbie's field guide (page 46)
... 21 creative ways to increase your Facebook fan base (page 164).

And, as the brilliant infomercial marketers have taught us all, there's more.

Much more.

Look, it's a classic marketing observation.
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3 of 3 people found the following review helpful By Mari Smith on August 6, 2011
Format: Paperback
Pick up a copy of Mastering the World of Marketing, open it at *any* page, and I guarantee you'll find a practical marketing tip you can implement right away. Whether you're an entrepreneur, small business owner, or executive with a big brand, this is truly a marketing bible you'll want to come back to time and again. So many of my own absolute favorite marketing experts all under one roof! Eric Taylor and David Riklan got it right - this is indeed the ultimate training resource from the biggest names in marketing! :)
Cheers,
@marismith
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Format: Paperback Verified Purchase
- Absolutely . . . "The Best of the Best Strategies From Leading Marketers" - 'Mastering the World of Marketing'

Eric and David have assembled together some of the greatest and most effective marketers, old-school as well as today's smartest 'newcomers' in the world of marketing and sales. Not 1 person on this planet is exempt from the effect marketing and or sales have on us today. It's all around us whether we like it or not!

Each of the men and women who contributed are experts at what they do and specialize in at least 1 or more specific approaches and or methods in marketing. The book provides an insightful glimpse into a large warehouse of effective marketing techniques that we may or may not notice being used each and every day around us.

What makes this extremely powerful is where this information is coming from! I certainly do not mean to offend any marketers in this book by singling out my favorites . . . because I really like all the individuals who contributed, but here are just a few of them: Dr. Joe Vitale, Joe Sugarman, Mari Smith, Yanik Silver, Rich Schefren, Michael Port, Perry Marshall, Jay Conrad Levinson, Shama Kubani, Dan Kennedy, Matt Bacak, Guy Kawasaki, Rick Friedmann, Michel Fortin, Jeff Herring, Charlie Cook, John Carlton, Terry Dean, Bob Bly and Chris Brogan! I apologize, that was more than a few of my favorites . . . I couldn't help myself! Perhaps I'm biased as I've had the ultimate honor and privilege of meeting some of these knowledgeable individuals.

This 1 resource alone is packed with enough incredible amount of 'explosive firepower' that it would be a disgrace to see it sitting on your shelf collecting dust or used as a collector's item.
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