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Mastering Your Website: Insider's Guide To Fully Understanding Your Website, Search Engine Optimization and Building Your Brand Paperback – April 16, 2012


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Product Details

  • Paperback: 214 pages
  • Publisher: CreateSpace Independent Publishing Platform (April 16, 2012)
  • Language: English
  • ISBN-10: 1475155662
  • ISBN-13: 978-1475155662
  • Product Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #2,626,719 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

John Colascione, an acknowledged expert in search engine optimization, is the President and Chief Executive Officer of Searchen Networks Inc., an Internet Marketing and Search Engine Consultancy Firm in New York. He is also the founder, lead developer and Past President of Long Island Exchange Inc., a privately owned media company providing Long Islanders with a wealth of information, news and local business data. This five time award winning web site serves well over one million Long Islanders as well as several hundred thousand non locals per year. Qualifications: Ten (10+) years of web site management and marketing experience in the Internet industries involving web site development, management, online advertising, online marketing, search engine optimization, social media marketing, consulting, server administration, brand development, content relevant advertising, and database administration. Education: Studies at Hendricks Institute of Technology, a trade school which prepares students for the information technology world. Hendricks Institute has been recognized as a leading provider of: Graphic Communications, Web site and E-commerce development and 3D Animation technology training. John uses his advanced understanding of search engine algorithms, site optimization, social media marketing and the Internet to plan and develop online based services which provide a genuine consumer purpose while maintaining a foundation for generating revenue, experiencing growth and building brand value. John plays a crucial role in several online endeavors and believes the keys to any businesses success are found within hard work, persistence, determination and the ability to balance vision with practicality.

More About the Author

John Colascione - Qualifications:
Ten (10+) years of web site management and marketing experience in the Internet industries involving web site development, management, scripting, online advertising, online marketing, search engine optimization, social media marketing, consulting, server administration, brand development, content relevant advertising, and database administration.

EDUCATION:
2000 - 2001 Studies at Hendriks Institute of Technology. Hendriks Institute prepares students for the information technology world. Hendriks Institute has been recognized as a leading provider of: Graphic Communications, Web site and E-commerce development and 3D Animation technology training. Hendriks Institute of Technology 660 North Wellwood Avenue, Lindenhurst, NY 11757.

EXPERIENCE:
2002 to present Searchen Networks ® Inc., Chief Executive Officer and Founder, Internet marketing consulting, search engine optimization. Searchen Networks Inc. is a business corporation registered in the State of New York. (BBB) Our mission is to provide services poised at increasing a companies overall visibility on the internet. Searchen Networks services its own network of media properties as well as the web sites of a select group of clients throughout the United States. John Colascione initially created Searchen Networks in 2002 to provide consulting for the growing need of search engine optimization services. John Colascione marketed and trademarked the brand, as well as created its business offerings, systems and services.

2002 to present Long Island Exchange ® Inc., Past President, Founder, Long Island Exchange Inc. is a privately owned media company providing Long Islanders with a wealth of information, news, local business data, and resources for planning activities in the area. It's five time award winning web site serves well over one million Long Islanders as well as several hundred thousand non locals per year. Roughly 13% of Long Island and NYC's nine million person population visit the site at least 1 time per year. John Colascione initially created the concept based on the idea that highly populated regional areas like Long Island could clearly benefit from localized, targeted content for its residents. John Colascione developed the web site, marketed and trademarked the brand, as well as created its business offerings, systems and services.

CONCEPTUAL BUSINESS STRATEGY DEVELOPMENT
John Colascione uses his advanced understanding of search engine algorithms, web site optimization, social media marketing, the Internet and web site programming to plan and develop online based services which provide a genuine consumer purpose while maintaining a foundation for generating revenue, experiencing growth and building brand value.

John plays a crucial role in several online endeavors and believes the keys to any businesses success are found within hard work, persistence, determination and the ability to balance vision with practicality.

Customer Reviews

4.7 out of 5 stars
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I was very impressed with how readable and helpful this book was.
jodielizabeth
Mastering Your Website is a great tool for anyone of any level looking to start or improve their website.
ace717
This book should be called Search Engine Optimization Strategies for Google.
Pamela Champagne

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Sarah G on May 18, 2012
Format: Paperback
I am so impressed with this book. I found it to be clear, insightful, and sufficient for this complete novice to put together a website.

I appreciate how Colascione breaks down the parts of creating a website, explains hosting, and listing on search engines. He explains how sites get scored and reviewed for possible spam, etc. He clearly defines methods that work for the average person. The scenarios were useful to identify problems and solutions.

I don't necessarily agree with Colacione's opinion regarding Google +1 feature since in the year it has been available, I haven't noticed it "taking off" but he has written a great resource for any novice website developer.

Definitely consider this book if you are getting started on your own website!
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3 of 3 people found the following review helpful By Chris B. on May 3, 2012
Format: Paperback Verified Purchase
As a self-taught web developer, I'm constantly on the lookout for tips and tricks (as well as hard information) on how to make the websites I put together stand out in a (very) crowded internet marketplace. I have a few personal websites that I mostly threw together for fun, but I've recently branched out into making websites for other people and I'm trying to get better at it.

At first it was simply a few plain HTML sites for some friends...I've always had a knack for design, so between some graphics whipped up in PhotoShop and coding some simple tables, cells, and rows, I was churning out some decent-looking (yet not very functional) websites. When those sites went online, I soon found myself with additional requests for more sites...and with some of those requests came actual offers of money! Before I knew it, I was getting asked to build websites that were a little out of my league, tech-wise, so I invested in some books and started teaching myself the finer points of strange things like JavaScript, SQL databases, and full-blown e-commerce functionality.

Since many of my new customers were novices when it came to not only establishing a web presence, but marketing that presence once they had achieved it, many of them started asking me how to improve their search engine rankings and effectively market their sites. Again, I was left scratching my head but determined to learn. I started the great search to find the perfect book to use to teach myself this new aspect of website development; I soon found it in the form of "Mastering Your Website" by Mr. John Colascione, CEO of a company called Searchen Networks.
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2 of 2 people found the following review helpful By Kevin L. Freeman on June 18, 2012
Format: Paperback
I have personally experienced setting up and reverse-engineering websites as John Colascione has done, and I can tell you that I would have paid much more than he is asking to have had this information from the start. There are a lot of things that new site and small business owners need to know, not just to get their site going, but to protect their businesses and their customers from they myriad pitfalls that can be easily avoided with a little forethought and study.

I have bought expensive books on SEO, and explaining how to drive customers to you, but I found Colascione's book far easier to read, while still presenting all of the best information. And after owning and operating my own website, and online business, for more than 5 years, I was also excited to find a great deal of new information here that will be useful in the coming months/years.

This one is going on the shelf for sure!
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2 of 2 people found the following review helpful By Patricia ONeal on June 17, 2012
Format: Paperback
Mastering Your Website by John Colascione begins in an easy-to-read format. First half of the book offers baby steps connected with setting-up and using a website. Links to the internet are included to assist the reader's understanding. Suggestions offered for web hosting explain reasons for comparing various web hosting sites. Understanding search engines chapter lays the basic idea of how to use search engines successfully. Link building and HTML are among the various topics. Loads of examples illustrate the author's points in almost every chapter. Each chapter builds upon the previous chapter in the first half of the book.

Writing gradually changes from easy-to-read to a more complicated writing style. Near the book's mid-section the author delves into "Google's" patented process of using algorithms for website ratings. Almost one-half of the book is spent explaining "Google's" patent and its "Panda" process. Some of this section seems dry. It's difficult to keep reading unless one has a specific interest in this information.

Mastering Your Website gives the feeling of reading two books in one cover. First book is easy to understand and written for the beginner. Second book offers more complicated material and is written for the advanced user. An advantage is that only one book needs purchasing to pursue website understanding from beginner to advanced.
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1 of 1 people found the following review helpful By cm3 on June 5, 2012
Format: Paperback
I honestly WISH I would have had this book when I first started my website. A lot of the information I already know, but most of it I learned after hours of research and searching the internet for answers. I really like how simply John Colascione explains very complex things and I love all the screen shots. I am a very visual person so I LOVE screen shots. There are quite a few things about SEO that I learned that I previously did not know. I also understand the robots.txt file and it's function way more than I did and why it's important.

I highly recommend this book if you are starting out in website management or if you just need a refresher course!

(I received this e-book free of charge for review purposes. It in no way influenced my review at all.)
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