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Mastering Your Website: Insider's Guide To Fully Understanding Your Website, Search Engine Optimization and Building Your Brand Paperback – April 16, 2012
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More About the Author
Ten (10+) years of web site management and marketing experience in the Internet industries involving web site development, management, scripting, online advertising, online marketing, search engine optimization, social media marketing, consulting, server administration, brand development, content relevant advertising, and database administration.
2000 - 2001 Studies at Hendriks Institute of Technology. Hendriks Institute prepares students for the information technology world. Hendriks Institute has been recognized as a leading provider of: Graphic Communications, Web site and E-commerce development and 3D Animation technology training. Hendriks Institute of Technology 660 North Wellwood Avenue, Lindenhurst, NY 11757.
2002 to present Searchen Networks ® Inc., Chief Executive Officer and Founder, Internet marketing consulting, search engine optimization. Searchen Networks Inc. is a business corporation registered in the State of New York. (BBB) Our mission is to provide services poised at increasing a companies overall visibility on the internet. Searchen Networks services its own network of media properties as well as the web sites of a select group of clients throughout the United States. John Colascione initially created Searchen Networks in 2002 to provide consulting for the growing need of search engine optimization services. John Colascione marketed and trademarked the brand, as well as created its business offerings, systems and services.
2002 to present Long Island Exchange ® Inc., Past President, Founder, Long Island Exchange Inc. is a privately owned media company providing Long Islanders with a wealth of information, news, local business data, and resources for planning activities in the area. It's five time award winning web site serves well over one million Long Islanders as well as several hundred thousand non locals per year. Roughly 13% of Long Island and NYC's nine million person population visit the site at least 1 time per year. John Colascione initially created the concept based on the idea that highly populated regional areas like Long Island could clearly benefit from localized, targeted content for its residents. John Colascione developed the web site, marketed and trademarked the brand, as well as created its business offerings, systems and services.
CONCEPTUAL BUSINESS STRATEGY DEVELOPMENT
John Colascione uses his advanced understanding of search engine algorithms, web site optimization, social media marketing, the Internet and web site programming to plan and develop online based services which provide a genuine consumer purpose while maintaining a foundation for generating revenue, experiencing growth and building brand value.
John plays a crucial role in several online endeavors and believes the keys to any businesses success are found within hard work, persistence, determination and the ability to balance vision with practicality.
Top Customer Reviews
I appreciate how Colascione breaks down the parts of creating a website, explains hosting, and listing on search engines. He explains how sites get scored and reviewed for possible spam, etc. He clearly defines methods that work for the average person. The scenarios were useful to identify problems and solutions.
I don't necessarily agree with Colacione's opinion regarding Google +1 feature since in the year it has been available, I haven't noticed it "taking off" but he has written a great resource for any novice website developer.
Definitely consider this book if you are getting started on your own website!
Since many of my new customers were novices when it came to not only establishing a web presence, but marketing that presence once they had achieved it, many of them started asking me how to improve their search engine rankings and effectively market their sites. Again, I was left scratching my head but determined to learn. I started the great search to find the perfect book to use to teach myself this new aspect of website development; I soon found it in the form of "Mastering Your Website" by Mr. John Colascione, CEO of a company called Searchen Networks.Read more ›
Writing gradually changes from easy-to-read to a more complicated writing style. Near the book's mid-section the author delves into "Google's" patented process of using algorithms for website ratings. Almost one-half of the book is spent explaining "Google's" patent and its "Panda" process. Some of this section seems dry. It's difficult to keep reading unless one has a specific interest in this information.
Mastering Your Website gives the feeling of reading two books in one cover. First book is easy to understand and written for the beginner. Second book offers more complicated material and is written for the advanced user. An advantage is that only one book needs purchasing to pursue website understanding from beginner to advanced.
I have bought expensive books on SEO, and explaining how to drive customers to you, but I found Colascione's book far easier to read, while still presenting all of the best information. And after owning and operating my own website, and online business, for more than 5 years, I was also excited to find a great deal of new information here that will be useful in the coming months/years.
This one is going on the shelf for sure!
I've been tinkering around with websites for at least twenty years. I've never been much of a coder, but would have rated myself as at least an "intermediate" designer and content provider. After reading Mr. Colascione's book, though, I now realize that in many aspects of website creation and management I'm still quite a beginner!
The sections on domain purchase (or rather, leasing) and hosting contained information that was old news for me, but was presented in such a way that any beginner in the field would easily understand. Mr. Colascione's ability to write for those who are brand new to the field without talking down to them or using too much techno-jargon is a skill, in my opinion, not often found in this field.
I felt that Colascione really hit his stride - for me at least - when he got to the topic of search engine optimization. To say that I was stunned at how much I didn't know on this subject would be an understatement. By the time I finished the book I had an actionable list of at least two dozen tasks I need to perform on my own sites in order to take full advantage of search engine traffic!
I did have an issue with some spelling ("senario" rather than "scenario," "peek" instead of "pique") and Table of Contents errors (as noted by previous reviewers), but these were minor and likely will be fixed in the next revision.Read more ›
Most Recent Customer Reviews
I am in the process of planning a website for my new company, and this book was exactly what I needed to get me started. Read morePublished on June 22, 2012 by MrB
Very practical advice on how to get your website noticed in the sea of 8 billion websites out there. Read morePublished on June 16, 2012 by OrganicFarmer
Must read if you have your own small business (or doesn't have to be small) and trying to get a website started/take off. Read morePublished on June 15, 2012 by JLNM
As a blogger, I'm always looking for ways for improve the ranking and view-ability of my blog, as well as the blogs I design for others. Read morePublished on June 7, 2012 by Emagyne
OK I've never started a website or even tried but I found this book to b helpful. I think this book can help me get started but I know I have a long way to go before I'm actually... Read morePublished on June 6, 2012 by Rene
Yes! Finally a well written and understandable do it yourself book! I am so glad I read this. Now I can do amazing things for my website!Published on June 6, 2012 by Dreamer
I really wished I would have had this book months ago! I know a little more now because of it and I am happy that I do now. Read morePublished on June 6, 2012 by 1MomsMoxie
I honestly WISH I would have had this book when I first started my website. A lot of the information I already know, but most of it I learned after hours of research and searching... Read morePublished on June 5, 2012 by cm3
This book Mastering Your website, contains content that sheds to light the mystery of websites, search enginge optimization, and valuable information on building brand. Read morePublished on June 5, 2012 by nathania