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3 Reviews
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Average Customer Review
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13 of 18 people found the following review helpful:
4.0 out of 5 stars
A book essential for our times.
This book has been invaluable in revamping the entire marketing division of my company. Hats off to the inspirational, engaging, information anecdotes. Informative and entertaining. A real hands-on approach to the art and science of marketing!
Published on February 13, 1999
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7 of 7 people found the following review helpful:
1.0 out of 5 stars
what a waste of money!
don't bother with this book. I found the title to be misleading to say the least, it is more an autobiography about an ad exec. Or, an introduction to advertising for high school students, using examples and photos. I had to make an effort to get through it and finally gave up about a third of the way in. who rated this 4 stars??? the author?
Published on June 30, 2001
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7 of 7 people found the following review helpful:
1.0 out of 5 stars
what a waste of money!,
By A Customer
This review is from: Masterminding the Store: Advertising, Sales Promotion, and the New Marketing Reality (National Retail Federation) (Hardcover)
don't bother with this book. I found the title to be misleading to say the least, it is more an autobiography about an ad exec. Or, an introduction to advertising for high school students, using examples and photos. I had to make an effort to get through it and finally gave up about a third of the way in. who rated this 4 stars??? the author?
13 of 18 people found the following review helpful:
4.0 out of 5 stars
A book essential for our times.,
By A Customer
This review is from: Masterminding the Store: Advertising, Sales Promotion, and the New Marketing Reality (National Retail Federation) (Hardcover)
This book has been invaluable in revamping the entire marketing division of my company. Hats off to the inspirational, engaging, information anecdotes. Informative and entertaining. A real hands-on approach to the art and science of marketing!
5.0 out of 5 stars
Good overview of the ad business.....,
By Mike Silinger (New York, NY) - See all my reviews
This review is from: Masterminding the Store: Advertising, Sales Promotion, and the New Marketing Reality (National Retail Federation) (Hardcover)
If you are new to the advertising business or are interested in breaking into advertising then this book gives a great overview of the industry. The case studies that are prevelent throughout the book are very useful in helping to understand the basic concepts of the advertising business.
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Masterminding the Store: Advertising, Sales Promotion, and the New Marketing Reality (National Retail Federation) by Donald Ziccardi (Hardcover - January 14, 1997)
Used & New from: $0.01
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