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Masters of Design: Logos & Identity Hardcover – September 1, 2008

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Editorial Reviews


Adams, Sean. Masters of Design: Logos & Identity; A Collection of the Most Inspiring Logo Designers in the World. Rockport: Quayside. 2008. 232p. photogs. bibliog. ISBN 978-1-59253-441-8. $40. GRAPHIC ARTS
Adams, partner at AdamsMorioka in Beverly Hills and president of AIGA, the professional association for design, has compiled an evocative volume that pulls together the work of top international design firms, focusing on their approaches to logos and identity. Space is allotted to one or more of the chief members of each firm for a succinct overview of the underlying design philosophy driving projects. The text becomes somewhat repetitious with minor variations on generally agreed-upon principles; however, the approaches used in dealing with clients and the changes in design viewpoints to address newer technologies will be of interest to students and those new to the field. The numerous, striking illustrations make up the heart of the book, and seeing the evolution of such familiar icons as the NBC peacock alongside dozens of equally compelling designs brings home the point that the successful simplicity and memorable quality of a design for which all these firms strive are often hard won. Recommended for any library with an interest in graphic design or the graphic arts. -- Library Journal, Nov 1, 2008

About the Author

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art Director’s Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles.


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Product Details

  • Series: Masters of Design
  • Hardcover: 232 pages
  • Publisher: Rockport Publishers (September 1, 2008)
  • Language: English
  • ISBN-10: 1592534414
  • ISBN-13: 978-1592534418
  • Product Dimensions: 8.5 x 0.9 x 10.2 inches
  • Shipping Weight: 2.1 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,334,198 in Books (See Top 100 in Books)

More About the Author

Sean is a partner at AdamsMorioka, Inc., in Beverly Hills, California. Since AdamsMorioka's founding in 1994, Sean has been globally recognized by every major competition and publication including; Communication Arts, AIGA, Graphis, The Type Directors Club, The British Art Director's Club, and the New York Art Director's Club. In 2000, The San Francisco Museum of Modern Art exhibited AdamsMorioka in a solo retrospective. Adams holds the honor of being named to the ID40, citing him as one of the forty most important people shaping design internationally. Sean is a Fellow of the International Design Conference at Aspen. In 2006, Sean was named as a Fellow of AIGA, the nation's leading professional organization for design.

Sean is the AIGA national President ex-officio, past AIGA national board member, past president of AIGA Los Angeles, and Fellow of the International Design Conference at Aspen. He currently teaches at Art Center College of Design. Sean is a frequent lecturer and competition judge internationally. Adams is the co-author of the best selling, Logo Design Workbook, Color Design Workbook, and Masters of Design series. AdamsMorioka's clients include ABC, the Academy of Motion Picture Arts and Sciences, Adobe, Gap, Old Navy, Frank Gehry Associates, Nickelodeon, USC, Sundance and The Walt Disney Company.

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5 of 5 people found the following review helpful By Parka TOP 50 REVIEWER on November 28, 2008
Format: Hardcover
Length: 0:19 Mins
This book is basically a portfolio for the various logo designers.

There is write up into the creative process of these designers. It's interesting to read about their design philosophy in logo designs.

Multiple examples of projects are included for each designer. These examples include different medium, from printed to products. All are captioned. However, most are captioned in a way that doesn't really explain the logo, the design elements and the image that results from the design.

There's not much to offer if you're looking for a book that's says what works and not, and why. This book is to be used more for reference.

(More pictures are available on my blog. Just visit my Amazon profile for the link.)
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By Nancy Tran on May 6, 2012
Format: Hardcover Verified Purchase
It's a good product for my study in a cheaper price. I'm happy to buy it. Thank you so much.
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