Masters of Networking: Building Relationships for Your Pocketbook and Soul [Paperback]

Ivan R. Misner (Author), Don Morgan (Author)

Book Description

Publication Date: August 29, 2000

Shows why networking is the most effective marketing tool today, and explains how you can build a successful networking lifestyle.

Editorial Reviews

From the Inside Flap

Did you ever wonder why some people are more successful than you? Why they always seem to get better deals, more sales, bigger promotions, or just live a better life? This is especially frustrating if you feel you are better qualified, have more skills, or offer a better product. Often you may be tempted to explain away their success as simple luck or the result of being in the right place at the right time.

Scratch the surface and you will discover that most of these highly accomplished people are just ordinary folks -people like you and me - who happen to possess highly refined networking skills.

Successful people do not achieve their success on their own instead, they surround themselves with a well-developed, sophisticated support network. Find out what they do. How they do it. And how you can be a Master of Networking.

About the Author

Ivan R. Misner, Ph.D., is the founder and CEO of BNI (Business Network Int'l.), the largest business networking organization in the world. Founded in 1985, BNI now has thousands of chapters throughout North America, Europe, Asia, and Africa. Each year, BNI generates millions of referrals resulting in hundreds of millions of dollars worth of business for its members. Dr. Misner's Ph.D. is from the University of Southern California. He has written four books, including the best selling The Worlds Best-Known Marketing Secret. Dr. Ivan Misner is also on the business administration faculty in the California State University system. Called the "Networking Guru" by Entrepreneur magazine, Dr. Misner is a keynote speaker of major corporations and associations throughout the world. He has been featured in the Wall Street Journal, Los Angeles Times, New York Times, CEO Magazine, and numerous TV and radio shows, including CNBC television. He and his wife, Elisabeth, live in La Verne, California.

Don Morgan, M.A., is the founding national director of BNI Canada and executive director of BNI Chicago. In his thirty-year career as an organizational consultant, psychotherapist, educator, and entrepreneur, he has focused on using communication tools to help people and organizations achieve their goals. With his master's degree in community mental health, Morgan has provided direction for many new businesses in the health care, retail, and service industries. He has received honorary recognition, from the Ontario Ministry of Health for his community mental health services. He has taught at the University of Western Ontario and other colleges. A talented speaker, Morgan turns his unique analytic perspective and humor into thought-provoking motivational presentations. For the past fifteen year, Morgan and his partner, Olympic skier Nancy Holland, Have worked to develop word-of-mouth marketing strategies for there BNI clients. They live in Toronto, where they are both passionate about skiing and sailing

Product Details

• Paperback: 200 pages
• Publisher: Bard Press; Wrap Has Light Shelfwear edition (August 29, 2000)
• Language: English
• ISBN-10: 1885167482
• ISBN-13: 978-1885167484
• Product Dimensions: 5.9 x 0.8 x 9 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (35 customer reviews)
• Amazon Best Sellers Rank: #390,113 in Books (See Top 100 in Books)

More About the Author

Dr. Ivan Misner is the Founder & Chairman of BNI, the world's largest business networking organization. BNI was founded in 1985. The organization has thousands of chapters throughout every populated continent of the world. Each year, BNI generated millions of referrals resulting in over billions of U.S. dollars worth of business for its members.

Dr. Misner's Ph.D. is from the University of Southern California. He has written twelve books, including his New York Times Bestseller; Masters of Networking as well as his recent #1 bestseller, Networking Like a Pro. He is a monthly columnist for Entrepreneur.com and is the Senior Partner for the Referral Institute - a referral training company with trainers around the world. In addition, he has taught business management and social capital courses at several universities throughout the United States.

Called the "Father of Modern Networking" by CNN and the "Networking Guru" by Entrepreneur magazine, Dr. Misner is considered to be one of the world's leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York. Times, as well as numerous TV and radio shows including CNN, CNBC, and the BBC in London.

Dr. Misner is on the Board of Trustees for the University of LaVerne. He is also the Founder of the BNI Misner Charitable Foundation and was recently named "Humanitarian of the Year" by a Southern California newspaper. He is married and lives with his wife Elisabeth and their three children in Claremont, CA. In his spare time!!! he is also an amateur magician and a black belt in karate.

Most Helpful Customer Reviews

77 of 85 people found the following review helpful

1.0 out of 5 stars This book is overrated March 24, 2002

By Wernie

Format:Paperback

Preamble: The book is overrated. Granted that the rating should actually be better than the 1 star I am giving it, but I have never read a book rated 5 stars that is as bad as this book. Consequently, the purpose of this rating is to reduce the overall score.

Gripes with the book
- Its more about why one should network, rather than specific methods of how to network
- The book alludes to all these famous personalities but one somehow gets the feel that quite a few passages are deliberately inserted not for their relevance but so the individual's name can be inserted on the front cover.
- The marketing of this book is overzealous

46 of 49 people found the following review helpful

2.0 out of 5 stars More like 2.5 Stars February 17, 2004

By L. Garcia

Format:Paperback

I was a little surprised that most of the chapters were about how successful networking has been for people. I already agreed that networking would be helpful, so why try to convince me? The essays were helpful to illustrate some points, but the book could have been more concise. After a while the essays became annoying as you could have substituted any name and any profession. And, if there was one more reference to BNI, I would have...

I was about to give up on this book until I got to Chapter 9. There were some very helpful tips that pointed out what I was doing wrong and where I needed to improve. But as with anything, networking takes practice. I would check this out from the library before buying.

24 of 26 people found the following review helpful

3.0 out of 5 stars Where's the beef? December 31, 2002

By "thegreatgonzo"

Format:Paperback

Masters of Networking offers some warm and inspirational stories, but fails to serve up meatier content. I found many stories about the greatness of networking, but few articles that offered effective strategies.

I also didn't like the books tendency to be repetitive to a fault. For example a lot of the articles tell you not to be a "bore." This is an important fact, but I am smart enough to get it the first twenty times.

I enjoyed this book, but it didn't help me much....although it did allow me to write a review with a lot of buts.