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Masters of Networking: Building Relationships for Your Pocketbook and Soul Paperback – August 29, 2000


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Product Details

  • Paperback: 200 pages
  • Publisher: Bard Press; Wrap Has Light Shelfwear edition (August 29, 2000)
  • Language: English
  • ISBN-10: 1885167482
  • ISBN-13: 978-1885167484
  • Product Dimensions: 6.1 x 0.9 x 9 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Best Sellers Rank: #621,649 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Did you ever wonder why some people are more successful than you? Why they always seem to get better deals, more sales, bigger promotions, or just live a better life? This is especially frustrating if you feel you are better qualified, have more skills, or offer a better product. Often you may be tempted to explain away their success as simple luck or the result of being in the right place at the right time.

Scratch the surface and you will discover that most of these highly accomplished people are just ordinary folks -people like you and me - who happen to possess highly refined networking skills.

Successful people do not achieve their success on their own instead, they surround themselves with a well-developed, sophisticated support network. Find out what they do. How they do it. And how you can be a Master of Networking.

About the Author

Ivan R. Misner, Ph.D., is the founder and CEO of BNI (Business Network Int'l.), the largest business networking organization in the world. Founded in 1985, BNI now has thousands of chapters throughout North America, Europe, Asia, and Africa. Each year, BNI generates millions of referrals resulting in hundreds of millions of dollars worth of business for its members. Dr. Misner's Ph.D. is from the University of Southern California. He has written four books, including the best selling The Worlds Best-Known Marketing Secret. Dr. Ivan Misner is also on the business administration faculty in the California State University system. Called the "Networking Guru" by Entrepreneur magazine, Dr. Misner is a keynote speaker of major corporations and associations throughout the world. He has been featured in the Wall Street Journal, Los Angeles Times, New York Times, CEO Magazine, and numerous TV and radio shows, including CNBC television. He and his wife, Elisabeth, live in La Verne, California.

Don Morgan, M.A., is the founding national director of BNI Canada and executive director of BNI Chicago. In his thirty-year career as an organizational consultant, psychotherapist, educator, and entrepreneur, he has focused on using communication tools to help people and organizations achieve their goals. With his master's degree in community mental health, Morgan has provided direction for many new businesses in the health care, retail, and service industries. He has received honorary recognition, from the Ontario Ministry of Health for his community mental health services. He has taught at the University of Western Ontario and other colleges. A talented speaker, Morgan turns his unique analytic perspective and humor into thought-provoking motivational presentations. For the past fifteen year, Morgan and his partner, Olympic skier Nancy Holland, Have worked to develop word-of-mouth marketing strategies for there BNI clients. They live in Toronto, where they are both passionate about skiing and sailing


More About the Author

Dr. Ivan Misner is the Founder & Chairman of BNI, the world's largest business networking organization. BNI was founded in 1985. The organization has thousands of chapters throughout every populated continent of the world. Each year, BNI generated millions of referrals resulting in over billions of U.S. dollars worth of business for its members.

Dr. Misner's Ph.D. is from the University of Southern California. He has written almost 20 books, including his New York Times Bestseller; Masters of Networking. He is a monthly columnist for Entrepreneur.com and is the Senior Partner for the Referral Institute - a referral training company with trainers around the world. In addition, he has taught business management and social capital courses at several universities throughout the United States.

Called the "Father of Modern Networking" by CNN and the "Networking Guru" by Entrepreneur magazine, Dr. Misner is considered to be one of the world's leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York. Times, as well as numerous TV and radio shows including CNN, CNBC, and the BBC in London.

Dr. Misner is on the Board of Trustees for the University of LaVerne. He is also the Founder of the BNI Misner Charitable Foundation and was recently named "Humanitarian of the Year" by a Southern California newspaper. He is married and lives with his wife Elisabeth in Austin, Texas. In his spare time!!! he is also an amateur magician and a black belt in karate.

Customer Reviews

I loved this book, it is very easy to read.
Hazel M. Walker
The stories presented by the contributing authors are a great testimonial to the power of developing and "working" a network.
Ren Kessler
If they network effectively, a good product or service will sell itself.
Donovan Baldwin

Most Helpful Customer Reviews

79 of 87 people found the following review helpful By Wernie on March 24, 2002
Format: Paperback
Preamble: The book is overrated. Granted that the rating should actually be better than the 1 star I am giving it, but I have never read a book rated 5 stars that is as bad as this book. Consequently, the purpose of this rating is to reduce the overall score.
Gripes with the book
- Its more about why one should network, rather than specific methods of how to network
- The book alludes to all these famous personalities but one somehow gets the feel that quite a few passages are deliberately inserted not for their relevance but so the individual's name can be inserted on the front cover.
- The marketing of this book is overzealous
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46 of 49 people found the following review helpful By L. Garcia on February 17, 2004
Format: Paperback
I was a little surprised that most of the chapters were about how successful networking has been for people. I already agreed that networking would be helpful, so why try to convince me? The essays were helpful to illustrate some points, but the book could have been more concise. After a while the essays became annoying as you could have substituted any name and any profession. And, if there was one more reference to BNI, I would have...
I was about to give up on this book until I got to Chapter 9. There were some very helpful tips that pointed out what I was doing wrong and where I needed to improve. But as with anything, networking takes practice. I would check this out from the library before buying.
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24 of 26 people found the following review helpful By "thegreatgonzo" on December 31, 2002
Format: Paperback
Masters of Networking offers some warm and inspirational stories, but fails to serve up meatier content. I found many stories about the greatness of networking, but few articles that offered effective strategies.
I also didn't like the books tendency to be repetitive to a fault. For example a lot of the articles tell you not to be a "bore." This is an important fact, but I am smart enough to get it the first twenty times.
I enjoyed this book, but it didn't help me much....although it did allow me to write a review with a lot of buts.
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5 of 6 people found the following review helpful By Jeremy M. Allen on October 8, 2000
Format: Paperback
There are few networking books out there that come close to the impact Master's will have on your personal and professional philosophy on Networking.
If you are a new student to networking, Master's is a "must have" for your personal library. If you are a seasoned 'networker,' chances are you'll recognize the incredible job the authors have done in bringing together over 90 of the world's foremost experts on the subject of networking and building relationships.
Master's of Networking soundly reminded me that we all desire to build quality relationships with people. We all want to like, be liked, know and be known and perhaps most importantly, trust and be trusted by others in our day to day business lives. Masters of Networking shows how.
In a day and age where our businesses are increasingly dependent on high-speed, high-tech gadgets and various means of the newest methods of mass communications, Master's of Networking will give it's readers plenty of sage advice, fantastic stories and valuable insights into building trust and building business with other professionals.
As another favorite author and mentor of mine, Jim Rohn, is known to say, "You cannot succeed by yourself. It's hard to find a rich hermit."
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5 of 6 people found the following review helpful By Frank J. De Raffele Jr. on November 7, 2000
Format: Paperback
How many times in your life do you get the opportunity to work with or learn from the best in the world? Masters of Networking has gathered the top experts in the world on the subject matter of Networking, Word-of-Mouth Marketing and Referrals and put them in this one book. What I really enjoyed about this book was the variety of stories. Some are as short as one page. Some will make you laugh and some will make you look deeper at yourself. If you are seriously interested in growing your referral business there is no better book out in the marketplace that can give you so much wonderful advice from so many bright, experienced and successful people. Dr. Misner and Mr. Morgan, thank you for a book that can be read by the brand new business professional and the 40 year veteran. Don't just get this book...get this book for a friend.
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5 of 6 people found the following review helpful By Ren Kessler on October 20, 2000
Format: Paperback
In case you haven't read any of Dr. Misner's books, this is a great place to start. Full of great stories and insights into the world of networking and word-of-mouth marketing. If you think word-of-mouth and referrals happen by accident, then you are in for a surprise.
The stories presented by the contributing authors are a great testimonial to the power of developing and "working" a network. Misner and Morgan prove that they know how to network with the most powerful people in the business and motivational world--proof that networking works if you work the network.
And, if you haven't read them yet, pick up Misner's first two books: "World's Best Known Marketing Secret," and "Seven Second Marketing" and learn from the master.
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5 of 6 people found the following review helpful By Michael J. Garrison on October 13, 2000
Format: Paperback
This book is a tremendous resource for any individual or company seeking to add the proven power of Word-of-Mouth Marketing to their business. The format of short essays from experts around the world is a refreshing change and will help those of us with shorter attention spans.
Most powerful, however, is the information provided by the BNI Directors. These people are in the trenches of networking, day after day, and offer you a perspective that the big names cannot. They live networking and you should pay special attention to their insights. After all, when was the last time you received networking training from an individual that does it for a living?
Purchase the book and live Givers Gain!
Mike Garrison
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