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Editorial Reviews
From Booklist
This is an unabashedly commercial paean to the wonder of the die-cast toy called Matchbox, now in its fiftieth year. This more-pictures-than-words toy-table book takes its readers through the origins of not only the namesake company but also its predecessors (Lesney Products was the first) and its competitors that eventually blended into the business now owned by Mattel. Factoids blitz the many pages of color photographs; a single 1961 afternoon, for instance, saw more Rolls Royce Silver Ghosts produced (albeit in Matchbox style) than in a span of 60 years. Products are, naturally, front and center in this commemorative edition, from the cartoon colors of Sesame Street-character mobiles to the intricately detailed airplane collectibles. At the end is a celebration of the unknown creators and manufacturers behind the brand, the Matchbox Road Museum, and--what next?--the Matchbox Club. A happy birthday song for a never-aging product. Appended is a trademark listing. Barbara Jacobs
Copyright © American Library Association. All rights reserved
Product Description
See all Editorial Reviews
This is an unabashedly commercial paean to the wonder of the die-cast toy called Matchbox, now in its fiftieth year. This more-pictures-than-words toy-table book takes its readers through the origins of not only the namesake company but also its predecessors (Lesney Products was the first) and its competitors that eventually blended into the business now owned by Mattel. Factoids blitz the many pages of color photographs; a single 1961 afternoon, for instance, saw more Rolls Royce Silver Ghosts produced (albeit in Matchbox style) than in a span of 60 years. Products are, naturally, front and center in this commemorative edition, from the cartoon colors of Sesame Street-character mobiles to the intricately detailed airplane collectibles. At the end is a celebration of the unknown creators and manufacturers behind the brand, the Matchbox Road Museum, and--what next?--the Matchbox Club. A happy birthday song for a never-aging product. Appended is a trademark listing. Barbara Jacobs
Copyright © American Library Association. All rights reserved
Product Description
For over half a century Matchbox vehicles have entertained children and collectors of all ages. This book is a celebration of the classic toy car from its inception to today.
Take a historical journey through the past fifty years with Matchbox vehicles. Along the way, you'll read about how Matchbox cars were invented, the history of diecasting, and the large variety of vehicles produced over the years.
Have you ever wondered why certain vehicles are considered more collectible than others? Or why Matchbox cars are numbered and what those numbers mean? The answers to these questions and more can be found throughout the pages of this authoritative book.
Accompanying the informative text are photographs of more than a thousand spectacular vehicles from throughout Matchbox history and its diverse product lines.
Take a historical journey through the past fifty years with Matchbox vehicles. Along the way, you'll read about how Matchbox cars were invented, the history of diecasting, and the large variety of vehicles produced over the years.
Have you ever wondered why certain vehicles are considered more collectible than others? Or why Matchbox cars are numbered and what those numbers mean? The answers to these questions and more can be found throughout the pages of this authoritative book.
Accompanying the informative text are photographs of more than a thousand spectacular vehicles from throughout Matchbox history and its diverse product lines.
See all Editorial Reviews
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