This is an unabashedly commercial paean to the wonder of the die-cast toy called Matchbox, now in its fiftieth year. This more-pictures-than-words toy-table book takes its readers through the origins of not only the namesake company but also its predecessors (Lesney Products was the first) and its competitors that eventually blended into the business now owned by Mattel. Factoids blitz the many pages of color photographs; a single 1961 afternoon, for instance, saw more Rolls Royce Silver Ghosts produced (albeit in Matchbox style) than in a span of 60 years. Products are, naturally, front and center in this commemorative edition, from the cartoon colors of Sesame Street-
character mobiles to the intricately detailed airplane collectibles. At the end is a celebration of the unknown creators and manufacturers behind the brand, the Matchbox Road Museum, and--what next?--the Matchbox Club. A happy birthday song for a never-aging product. Appended is a trademark listing. Barbara JacobsCopyright © American Library Association. All rights reserved
About the Author
Richard J. Scholl
has been a consultant, award-winning creative director, and author who has written about collectibles and the industry for more than fifteen years. He has written numerous articles on collecting and was managing editor of The Matchbox Collector
, a newsletter published by Matchbox Collectibles for many years. Scholl worked full-time for The Franklin Mint for several years and has since developed advertising and reference material for many of America's most prominent direct marketers of collectibles, including The Hamilton Collection, Lenox, Bradford Exchange, Action Performance, Ashton-Drake Galleries, Disney, America Remembers, and Matchbox Collectibles. Scholl has also worked for toy companies including Tyco Preschool and Tyco R/C. A published poet, Richard is the author of The Running Press Glossary of Baseball Language
, and he has been a research consultant and contributor to many other books. An adjunct professor of communications at Drexel University for eighteen years, he is president of The Scholl Group, a full service advertising, communications, and marketing firm. He earned his Bachelor of Art degree in Writing and his Master's Degree in English from the Pennsylvania State University. Born in Pittsburgh, Richard now resides in Bryn Mawr, Pennsylvania, with his wife, Catherine, and two children, Geoffrey and Jennifer.