I bought this book because of an earlier review that complained about no explanation of the formulae. I was hoping that what that really meant is that it was filled with good math and was in depth. Unfortunately, it isn't.
There are some of the chapters that I found very interesting, such as the chapter on attraction cycles. There are other chapters that were really just fluff. Some quick references to some research, and some silly insinuations about the author's bar hopping experiences or lack thereof.
I liked that the book took a number of concepts and translated them to references to mathematics papers.
I disliked that there was not enough math. Formulas are presented without defining any of the terms. So you might be told that an attraction cycle is represented by f(x)= R(x) + a*B(x). But there is no definition of the R function, how the a constant is derived, or the B function. Nor is there a discussion, usually, of the research that went on to define the function and alternatives examined. The book would benefit very much from going into a full definition of the functions, even if it were in an appendix. Instead, you get a little bit of a tease but not enough information to understand.
Likewise, there are cases where the mathematical focus would benefit from a discussion of computer science or engineering techniques. For example, the author describes the complexity of how a dating service might perform similarity matches. She readily admits that she doesn't know what they actually do, so conjectures, makes some references to multidimensional analysis, and more or less leaves it at that. Such a chapter would benefit from a discussion of Bayesian networks, cluster analysis, or other techniques that are common in the computer world as ways to deal with the particular issue.
Although I have not yet finished reading the book, I find that I am starting to skim, which is never a great sign. I'm getting the feeling that the author dug into a few of the topics, but then added a number of chapters to flesh out the table of contents. I will finish the book, but I'm finding that I'm much more interested in the next book on my list. (The Machine That Changed The World)