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Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice Hardcover – January 12, 2016
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Ken Fenoglio, President, AT&T University
A truly impactful book that challenges you to re-think the lens by which you view your business, your customers, competitors and how you thrive in this new economy full of disruptive opportunities."
Bruce Johnson, President and Chief Executive Officer, GHX
Matter provides a roadmap for anyone seeking to become the obvious choice and win in a hyper-competitive world. . . . Ultimately, the power of this book is that it will inspire you to become a company that matters, and to do the work that really matters.”
Dr. Peter Fuda, Principal, The Alignment Partnership
"Matter is a must-read intellectual roadmap for all those relentless innovators looking make an actual difference. It's not just about making change happen, it's about making change that actually matters."
Jeremy Gutsche, CEO, Trend Hunter, and New York Times bestselling author
In a hyper-competitive world, Matter will give you the roadmap to finding your edge of disruption and offer specific tactics for exploiting the opportunities you find there, and ensure you become the obvious choice in the process."
Josh Linkner, four-time tech entrepreneur and New York Times bestselling author
Peter Sheahan & Julie Williamson possess that rare and dazzling intellect required to define a new space, and bring true thought leadership to the changing world of business. . . . Matter shows us how to stand up, stand out, and make a world-changing difference to people that matter most our customers, our communities, and our employees.”
Sally Hogshead, CEO & Founder, Fascination Laboratory
If you want to be a Leader that Matters this is the only book that matters. Surprising. Provocative. The obvious choice for leaders everywhere.”
Mel Robbins, award-winning CNN commentator, TEDx Sensation, and bestselling author
This book provides an invaluable road map to differentiating yourself from the competition and becoming the obvious choice. . . . Now more than ever, in our fast moving environment, its necessary to fight against commoditization and add value; this book provides not just case studies of how companies are achieving this but practical guidance on how to achieve the same in any business.”
Charles Stanley, President, Forevermark
About the Author
Julie Williamson, PhD, is a Vice President with Karrikins Group, responsible for strategy and research. She is a leading voice in how organizations link together communication, design, strategy, sales, marketing, and service to deliver sustainable growth. Julie is a grounded theory researcher, and she uses traditional and progressive resources in her strategy and transformation work. She focuses on helping clients arrive at solutions that are informed by data and inspired by creativity. Julie has a passion for working with clients on customer and employee engagement, as well as building strategies focused on growth.
Top Customer Reviews
This book, on the other hand, seems to get it right. There is rarely a straight line to finding new value, much less marketing it to your customers and clients. This book brings several fresh and provocative perspectives to the table, but not necessarily in the sense that if you just follow their formula it will all come together.
Moving from decades in the corporate world to my own consulting practice a few years ago impressed upon me the important but often missed phenomenon of the ‘echo chamber’. As much as we try to get above the fray and find perspective, day –to-day pressures of needing to ‘pay the mortgage’ too often corrupts well-intended efforts for exploring market complexities and new opportunities.
Matter’s primary thesis presents the ‘disruptive edge’ as the place where true untapped value is found. Discovering that value requires, among other things elevating perspectives and relationships, proposing questions which provoke internal discussions about what it is that is that is too complex for the client to solve on their own and, elevating your impact and thus creating unique value for your firm and the client.
My frame of reference for this work is that of one who has founded his own consulting practice with the passion for partnering with progressive leaders and organizations. This new release brings to that practice a fresh perspective on an area that begs new thinking and fresh ideas.
Matter is a rallying cry of sorts for today's business leaders. There are no easy solutions in today's increasingly competitive environment, but solutions do exist and the book is filled with examples of companies that have successfully converted challenges into competitive advantages.
Most Recent Customer Reviews
Good book to reflect and apply to your business! Thank you Peter for bringing this to the public! Who wouldn't want to Matter?Published 12 days ago by Seth Anderson
Very well done. The authors present a wide variety of useful case studies that will bear relevance to almost any type of business. Read morePublished 16 days ago by Amazon Customer
Great analysis of organisations that find the edge of disruption.Published 17 days ago by John Lumsden
Matter is thoroughly researched, thoughtful and written in an engaging fashion. Julie and Peter help to define how to think company leadership so that our impact as leaders can be... Read morePublished 4 months ago by Paul M Zajac
Great insights and case studies. A rare book with substance cover to cover.Published 4 months ago by Peter Melby