MATTHEW E. MAY is author of WINNING THE BRAIN GAME: Fixing the 7 Fatal Flaws of Thinking (May 2016), as well as four previous, award-winning books: The Laws of Subtraction (2012), The Shibumi Strategy (2010), In Pursuit of Elegance (2009), and The Elegant Solution (2006). A popular speaker, executive coach, and close advisor on strategy, innovation, and lean to companies such as ADP, Edmunds, Intuit, and Toyota, his articles have appeared in national publications such as The New York Times, Harvard Business Review blogs, 99U, The Rotman Magazine, Fast Company, Design Mind, MIT/Sloan Management Review, USA Today, Strategy+Business, and Quality Progress. He has appeared in The Wall Street Journal and on National Public Radio. A graduate of the Wharton School of Business and Johns Hopkins University, he lives in Southern California. A published songwriter, Matt considers winning the New Yorker Magazine cartoon caption contest among his most creative achievements.