Financial services professionals are awakening to the fact that people are rountinely living 35 years past the usual retirement age of 65 and facing a new array of financial challenges. This book discusses the need for specialized marketing programs to attract this booming segment of the population, meet their special needs, and retain them as clients. It considers how aging affects marketing and sales given common physiological and psychological changes, as well as changes in values. Mature Money covers such topics as: Successful product and service design; Marketing messages and techniques for attracting the mature market and eveloping successful customer relationships; Pratical management tips for enhancing relationships with clients; The issues facing children of the elderly who become advisors to their parents; The impact of aging upon baby boomers.
Book Description
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
