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First published in Brazil in 1988 as Turning the Tables , this book was the all-time best-selling nonfiction book in Brazil's history. Semler, the 34-year-old CEO, or "counselor," of Semco, a Brazilian manufacturing firm, describes how he turned his successful company into a "natural business" in which employees hire and evaluate their bosses, dress however they want, participate in major decisions, and share in 22 percent of the profits. Semler believes that Semco is different from most companies that have participatory management because employees are given the power to make decisions--even ones, with which the CEO wouldn't normally agree. Semler claims, "This is not a business book. It is a book about work, and how it can be changed for the better." Highly recommended.
- Mark McCullough, Heterick Lib. , Ohio Northern Univ. , Ada
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
What makes for a successful company? In a sometimes breathless, often boyish manner, Semler, a counselor of a Brazilian company (Semco), relates the transformation of a traditionally structured business into one quite literally without walls and rules. Semler details his not-so-easy steps in the metamorphosis: abolishing dress codes and regulations; decentralizing plants; getting rid of paperwork and titles (hence, his appellation as counselor, not CEO); and creating a consultative democracy in which employees set their own salaries and work hours and vote on managerial candidates, among other responsibilities. If it sounds too much like utopia, Semler admits that Brazil's economic downturn has impacted Semco and that, yes, being born with a silver spoon certainly colors his vision. Nonetheless, his is a philosophy that merits some serious thought by managers and workers alike. Barbara Jacobs --This text refers to an out of print or unavailable edition of this title.See all Editorial Reviews
This is a must-read for any entrepreneur or business manager. It opens minds, and offers a real vision on how open minded managers can substantially change positively their... Read morePublished 21 days ago by Herve Kabla
Although a rather old story now, this book will be an eye-opener for 90% of U.S. managers. Shows how letting staff meet to make decisions
and share the results can make the... Read more
Great story. This is how people should be treated in the workplace to have more fulfilling jobs.Published 2 months ago by Michael S
Interesting autobiography by a creative entrepreneur. I am particularly interested and impressed by the collaborative management style and the fact that the companies he is a part... Read morePublished 3 months ago by Rev. David Crump
Stunning! A very important book. Well written and composed with humor and common sense.Published 5 months ago by Mario M.
A very interesting book. The Author built successful businesses against all convention. Radical management and business ideas. Read morePublished 6 months ago by Kug