Customer Reviews

To the Max: Revenue Maximization: Capturing the Opportunities Within

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"To The Max" is an insightful guide to the problem of revenue leakage. With growth rates so much lower than they were in the early nineties, businesses have increased the focus on maximizing the revenue stream. The authors are partners at PricewaterhouseCoopers and have extensive experience in the trenches with the telecom industry. While their advice is current and highly practical it is most appropriate for industries the have a great deal of transactions on a regular basis such as telecoms, hospitals and similar organizations.

The areas covered include facts about revenue leakage, causes of revenue leaks, what some companies are doing now, how to get a revenue maximization initiative going within your organization, day-to-day processes, key automated tools, quantifiable monitoring mechanisms, and the future of revenue maximization. While the authors focus on an approach they call identify-quantify-capture, it is obvious that they have dealt in the real world. One of the places this shows though most clearly is in the section where they discuss the problems of getting an organization to commit to a program. It includes detailed discussion of some of the various commitment phases and the process of moving through those phases on the path to commitment. "To the Max" is a recommended read for anyone in business for their self or at the head of a large department or corporation. It is a highly recommended read if that business is involved in a highly detailed transactional business where thousands of transactions are detailed daily.

I recently read To the Max. The best thing about the book were the really great ideas on revenue assurance. I work at a big telecom company doing revenue assurance and after reading this book, I'm really excited about my job again. It has inspired me to remember how important my job is to the success of my company. It was easy to read and filled with practical ideas. Thanks.

The authors outline the key steps and traps to making Revenue Assurance work. They have allowed me to increase my Revenue upward of 5% by following their techniques. A truly inspirational read, they show how companies can use Revenue Assurance for competitive advantage and also make it fun and a motivation tool. A must read for any executive who wants to increase their revenues.