Business columnist Dale Dauten entertains readers and informs them alike with a real-life parable about how a disgruntled, mid-level manager revitalizes his career, when he meets an eccentric retiree named Max in an airport. THE MAX STRATEGY resonates well beyond its final page to change our lives as it enlivens our minds.
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More About the Author
Writing two newspaper columns a week, I'm always looking for good stories about the human side of business. If you have a charming, funny, infuriating or heartwarming episode of management, customer service or innovation, I'd love to hear it.
(The columns are "The Corporate Curmudgeon" and "Kate & Dale Talk Jobs", written with employment genius Kate Wendleton. Between the two, they run in over a hundred papers.)
(The columns are "The Corporate Curmudgeon" and "Kate & Dale Talk Jobs", written with employment genius Kate Wendleton. Between the two, they run in over a hundred papers.)
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful:
5.0 out of 5 stars
REAL; DOWN-TO-EARTH; and FOR EVERYDAY, NORMAL PEOPLE!,
By Sue Hausknecht (Indianapolis, Indiana) - See all my reviews
This review is from: The Max Strategy: How A Buisnessman Got Stuck At An Airport... (Hardcover)
Every self help book says to make goals for yourself. Each job interview asks, "So, Where do you want to be in five years?" My answer has always been "I don't know!" Finally, a book that doesn't make you feel like an idiot for wanted to take each day as it comes. Each day brings new opportunities. I finally found a person (MAX) that say's the same thing! Great - now I don't feel like I'm insane. Each person is their own best motivator and this book really hits home for normal, everyday people! Extremely easy reading - read it in one day! Can't believe this never hit the Best-Seller List. Felt down in the dumps - My husband bought it for me and I can't tell you what a difference this book has made. Giving it as a gift for x-mas! Read it and you won't be sorry!
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Insightful and Easy to Read Guide to Innovation,
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This review is from: The Max Strategy: How A Buisnessman Got Stuck At An Airport... (Paperback)
This book was my introduction to Dale Dauten and remains one of my favorite business books because of the novel way the author finds to make practical advice memorable. The book is organized as a conversation between a successful entreprenuer and a stranded burned-out businessman at snowed-in O'Hare airport. Max Elmore,our hero, helps his new friend see the nature of innovation and the connection between innovation and business success. For the person who wants the reputation as an innovator (and ain't that what makes life fun?) this is a little book that can be read and understood in a few short hours. If you have the courage to devote the additional time to completing the exercises outlined in the book you can expect to uncover some interesting experiments that might lead you to some new methods and new thinking. If you are interested in innovatation and experimentation as an employee or a business owner, the few hours reading this book will be richly rewarded.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
A must-have book in the entrepreneur's library!,
By
This review is from: The Max Strategy: How A Buisnessman Got Stuck At An Airport... (Paperback)
I dug out this book recently, 3 yrs after buying and reading it. Looking back, can't believe how much this book has influenced my thinking and direction in life. I guarantee that all those seeking a breakthrough in their lives will find this book most relevant and applicable. Among all the leading-edge business and management books I've bought and read, this one contains some of the most lasting ideas and concepts... This book is for next-generation entrepreneurs, visionaries, leading-edge thinkers and innovators; not for readers looking for conventional ideas and strategies. Get a head start - Buy and read this book to prepare yourself to thrive in the new digital economy.
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