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Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success Hardcover – September 23, 2013

4.8 out of 5 stars 49 customer reviews

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Editorial Reviews

From the Inside Flap

Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute—a social media game plan.

Maximize Your Social details the evolution of social media and explains the absolute necessity for creating a social media strategy. It outlines the preparation for, mechanics of, and maintenance of a successful social media strategy. This practical guide allows any business, big or small, to create and maintain its own social media strategy—no more paying agencies or hiring expensive consultants. You can master social media marketing strategies and save a chunk of your business's budget while achieving more effective results.

Learn how to leverage the strategic opportunities that each social media channel offers and implement a data-driven approach for monitoring the success, or failure, of your social media program. With expert guidance on all things social, you'll learn how to:

  • Focus your efforts in order to maximize Facebook, Twitter, LinkedIn, Google+, and blogging
  • Staff your social media efforts with the right people in the right roles
  • Understand the importance of creating and maintaining legal social media policies as well as social media guidelines for employees
  • Catalog all of the social media tactics that will be done on a daily, weekly, or monthly basis
  • Determine the ROI of your social media strategy

You know you need to do social better. Maximize Your Social will help you prepare and maintain a profitable social media strategy. Follow author Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

From the Back Cover

Praise for Maximize Your Social

"Looking for a smart social media strategy? If so, look no further. Schaffer's Maximize Your Social provides a clear and effective road map that'll help your business thrive in an ever changing social world."
—Michael Stelzner, founder, Social Media Examiner and host, Social Media Marketing podcast; author of Launch

"Maximize Your Social provides an awesome framework for creating a powerful presence on LinkedIn, Facebook, Twitter, Pinterest, and really ALL social media sites. You will love the pragmatic, step-by-step tactics as well as the comprehensive and creative strategies. Get this book today, not tomorrow!"
—John Haydon, author of Facebook Marketing For Dummies

"Neal Schaffer is the real deal. He's proven that social media can work for real business, and in Maximize Your Social, he provides the playbook. It's a logical, realistic, clear-eyed recipe for doing social right."
—Jay Baer, bestselling author of Youtility and The NOW Revolution

"Maximize Your Social is straightforward, simple, and superb. Two 'Likeable' thumbs up!"
—Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business

"I've been working in social media for seven years, and there's just about nobody in the business that I'd feel comfortable leaving alone with a client but Neal Schaffer. He gets the business case, the strategy, and the tactics—enjoy this primer of straight-up social media advice."
—Adam Metz, The Social Concept and Firespotter Labs

"Neal has been a social media leader for years. With this book, he takes all of us again to the bleeding edge of how to survive in today's world with a social strategy that actually works. This should sit on every CMO's bookshelf."
—Leo Widrich, CMO/cofounder at Buffer

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Product Details

  • Hardcover: 224 pages
  • Publisher: Wiley; 1 edition (September 23, 2013)
  • Language: English
  • ISBN-10: 1118651189
  • ISBN-13: 978-1118651186
  • Product Dimensions: 6.4 x 0.8 x 9.3 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (49 customer reviews)
  • Amazon Best Sellers Rank: #91,853 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By Robert A. Rose on November 8, 2013
Format: Hardcover
'm a writer, talk show host (Neal was a guest), and book reviewer (for READERS FAVORITE.com). Also as a teacher and psychologist I look at a book as if it were a teaching tool.

This book is a major teaching tool. Neal does all the right things. He introduces a concept and explains its relevance so the reader wants to listen. He explains everything in as simple terms as possible, but doesn't insult the reader. He uses stories by many "experts" that possess knowledge that builds on what that chapter is about. He gives summations of ideas that further clarify his points.

Since I advise authors I was more interested in the beginning and middle of the book because his media advice fits any small business person. Neal gives very specific ways to effectively use Facebook, Twitter, You Tube, Google, Instagram, Pinterest, and a host of other less known media. In this sense this is both a resource and an encyclopedia.

The last third of the book I thought was more for large business, but in actuality, I recommend on reading it carefully because it applies to the major issues almost every one of my radio guests and I emphasize. That is, how to develop a meaningful RELATIONSHIP with anyone and everyone you meet for his and your benefit. It makes life happier, avoids communication errors, and is proactive in preventing unnecessary crises.

I like his PDCA. P for Plan; D for Do; C for Check; and A for Act. His ROI is for Return on Investment. These are simple acronyms to remember, but apply to everything you do and everyone you meet. I recently refused to reschedule a guest who (he had an excuse for each time - 3 - he didn't show) as wasting my time on someone who is not thoughtful is something I no longer tolerate.
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Format: Hardcover Verified Purchase
Length: 1:40 Mins
Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success" by Neal Schaffer.

A recent industry report that surveyed more than 3,000 marketers, indicated that 83 percent of marketers wanted help in creating a social media strategy, and that is the primary focus of the book.

I’ve read several great social media books and "Maximize Your Social" is the most strategic one I’ve read so far.

It warmed the cockles of my MBA heart.

Some of the biggest strategic issues that the book tackles are how to put together an effective social media plan that is linked to your business's measurable objectives and how to create an internal plan that everyone can understand.

The book sets the stage by detailing the evolution of social media and why it is absolutely necessary to create a social media strategy beforehand.

It includes all the mechanics of creating and maintaining a successful social media strategy and plan.

If your company has a boatload of money you might want to hire Neal Schaffer to develop a social media strategy and game plan.

If your company doesn’t have money coming out the wazoo yet but wants to have a highly effective strategic social media plan that will grow revenues, read this book and do exactly what it tells you to do.

And, to listen to an interview with Neal Schaffer about "Maximize Your Social," visit www.MarketingBookPodcast.com.
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Format: Kindle Edition Verified Purchase
What I most appreciated about 'Maximize Your Social' was Neal's attention to how to make social media strategy actionable. As anyone who's hired strategy consultants will tell you, they often leave unanswered a critical question: "So, exactly HOW do we do this?" Neal tackles the nitty-gritty answers to that question, leveraging both his own expertise and best practices he's curated from his network. This book is a terrific resource for turning social strategy into action.
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Format: Hardcover Verified Purchase
Neal Schaffer’s Maximize Your Social is a primary text read for NSU’s MKT 3610 class in social networking. And when asked what book I recommend for those getting up to speed on social content marketing, this is the one I suggest. It covers everything needed to create and execute a social media strategy.

The book, in my opinion, qualifies academically as a primary reading for undergraduate level courses. The recommendation is based on the following:

1) Neal is a social networking pioneer with a wealth of practitioner experience. But unlike many practitioners that harp on their client tactic successes, Neal is a masterful strategist that applies his client experiences to the entire process of creating and fine tuning social strategies for enterprise wide adoption.

2) The book is perfectly organized for a course on social networking adoption. The sequence of topics starts with a status check on what’s going on in the world of social media. Mentoring is then provided on developing an overarching strategic framework after auditing your key social assets and enterprise objectives. Strategies for acquiring and engaging audiences are then covered one social platform at a time. This allows platform mastery for all stages of prospect courtship as opposed to mastery of a platform technical capabilities.

3) After platform mastery, the book focuses on the ever needed subject of measurement and social business development. Neal provides as good an overview of social media ROI, onboarding and social team development as any publication devoted to the subject.

4) The book is very well written in a direct, “how-to” style especially suitable for undergraduate upperclassmen.
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