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RUTH P. STEVENS consults on customer acquisition and retention, and teaches marketing at Columbia Business School. She is past chair of the DMA BusinesstoBusiness Council, and past president of the Direct Marketing Club of New York. Crain’s BtoB magazine named her one of the 100 Most Influential People in Business Marketing, and the Sales Lead Management Association listed her as one of 20 Women to Watch in lead management. She is the author of Trade Show and Event Marketing and has been a columnist and feature writer for DMNews, DIRECT, and EXPO magazines. Currently a director of Edmund Optics, Inc., she has held senior marketing positions at Time Warner, Ziff-Davis, and IBM. She holds an MBA from Columbia University.
This is one of a continuing series of Ruth P. Stevens books. I got it because I know Ruth, I like her approach to marketing and we also interviewed her on SLMA Radio about the... Read morePublished 1 month ago by James W. Obermayer
An excellent end to end overview of lead generation in B2B. It provides clarity on the nuts and bolts of the lead generation process. Read morePublished 7 months ago by Werner Nicdao
Ruth's book, Maximizing Lead Generation, is the best piece of writing on B2B Marketing that I have ever read! It should be required reading for B2B Marketers. Read morePublished 16 months ago by Nitin
I am only a couple of chapters in, but so far so good. The first chapters focus on terminology to better understand the language Ms. Read morePublished on January 4, 2013 by jhunstock
I am a seasoned marketer and now have my own business. Maximizing Lead Generation is a great reference tool for anyone trying to market their business to other businesses. Read morePublished on November 6, 2011 by CherylN
This book is very informative and should be in every marketing department. It is up to date with all the information needed to assist the marketeers that require an independent... Read morePublished on October 27, 2011 by AnneH
This is definitely a cookbook for making money. Ruth Stevens takes you through every step page by page, and packs more useful information on every page than any other business... Read morePublished on October 17, 2011 by Voice of Experience
As the President of the B2B lead generation company, Find New Customers, I was excited to be invited to review the book Maximizing Lead Generation by Ruth P. Stevens. Read morePublished on October 6, 2011 by Jeffrey Ogden
In 2008 I beleive very few people new what leads generation meant. Today it's all the rave in B2B marketing. Read morePublished on October 1, 2011 by Alexandra Ivleva