"The definitive guide for B2B sales & marketing professionals to generate real business on LinkedIn." - Jon Ferrara, founder and CEO of the social CRM platform Nimble
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An author, speaker, and social media strategy consultant, Neal has appeared in the Wall Street Journal, Bloomberg Business Week, Yahoo!, and the American Express Open Forum. A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County. Neal’s first book, “Windmill Networking: Maximizing LinkedIn,” was a recipient of multiple industry awards and continues to be one of the best-selling books in its genre. In 2011, Neal will publish his second book, “Maximizing LinkedIn for Sales and Social Media Marketing,” and is currently working on his third book, tentatively titled “Windmill Networking: Maximizing Twitter.” As President of Windmills Marketing, a social media strategy consulting practice, Neal has led social media strategy creation, educational workshops, and implementation coaching for a range of B2B and B2C companies including a Fortune 50 software company, a multi-billion dollar nutritional supplements enterprise, and a popular Mexican-American musician. Neal is also a frequent social media conference speaker and is passionate about educating his audience with concrete takeaways and compelling, customized content to help them truly maximize social media. Neal has spoken at nearly 100 events worldwide.
The author references several LinkedIn functions that are no longer available on LinkedIn. Ok, but not the most current source of information.Published 6 months ago by kate
This book was really bad for me.
If you don't know anything about social media you might benefit from this. Read more
This was one of the first major books about LinkedIn and is still one of the best, if not THE best. Everything you need to know from the basics of how to set up your professional... Read morePublished 19 months ago by InspiredAnnette
Neal Schaffer has packed his books full of great advice for the social media newbie as well as the experienced online trendsetter. Read morePublished on February 8, 2013 by L. Marvel
This book is great for all levels of knowledge on LinkedIn. It captures why LinkedIn (when utilized correctly) is such a necessity for business & personal growth. Read morePublished on December 23, 2012 by KSlagel
I found this book a great source of smart and practical knowledge as well as relevant case studies on utilising LinkedIn - Thanks Neal!Published on June 21, 2012 by Tim Branagan
The unofficial practical guide to selling and developing B2b business on LinkedIn. This is a good book. Read morePublished on April 10, 2012 by Reg Nordman
This book is an absolute "must read" for anyone (especially sales & marketing professionals) who are considering starting a LinkedIn profile or anyone who has an existing account. Read morePublished on March 14, 2012 by Bill Coyne
I hope so. It is a great platform to showcase your professional side with all the interactive bells and whistles.
But it's more than that. Read more