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Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn Paperback – July 18, 2011


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Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn + Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World + The Power Formula for LinkedIn Success (Second Edition - Entirely Revised): Kick-start Your Business, Brand, and Job Search
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Product Details

  • Paperback: 228 pages
  • Publisher: CreateSpace Independent Publishing Platform (July 18, 2011)
  • Language: English
  • ISBN-10: 1463685807
  • ISBN-13: 978-1463685805
  • Product Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #397,796 in Books (See Top 100 in Books)

Editorial Reviews

Review

"The definitive guide for B2B sales & marketing professionals to generate real business on LinkedIn." - Jon Ferrara, founder and CEO of the social CRM platform Nimble

"Neal Schaffer is an important voice in the social business movement today. His deep understanding of how LinkedIn operates as a business tool is invaluable." - Beverly Macy, CEO, Gravity Summit and coauthor of The Power of Realtime Social Media Marketing


"For the vast majority of sales & business development professionals out there, LinkedIn is a largely untapped resource... Neal Schaffer props up the ladder and hands you the bucket.... Read it, learn it, and start driving business through LinkedIn!" - Jason Falls, SocialMediaExplorer.com, coauthor of No Bullshit Social Media


"Neal Schaffer puts together a step-by-step way for any business of any size to attract and retain customers by leveraging LinkedIn. Leave out the guess work and grab this gem!" - Joe Pulizzi, Founder, Content Marketing Institute and coauthor of Get Content Get Customers

"Schaffer's second book is a friendly, yet detailed, tutorial peppered with gems of insight into LinkedIn functionality and etiquette....everything managers and staffers need to start, plan and execute a sales and marketing strategy using LinkedIn." - Kirkus Discoveries

About the Author

Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An author, speaker, and social media strategy consultant, Neal has appeared in the Wall Street Journal, Bloomberg Business Week, Yahoo!, and the American Express Open Forum. A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County. Neal’s first book, “Windmill Networking: Maximizing LinkedIn,” was a recipient of multiple industry awards and continues to be one of the best-selling books in its genre. In 2011, Neal will publish his second book, “Maximizing LinkedIn for Sales and Social Media Marketing,” and is currently working on his third book, tentatively titled “Windmill Networking: Maximizing Twitter.” As President of Windmills Marketing, a social media strategy consulting practice, Neal has led social media strategy creation, educational workshops, and implementation coaching for a range of B2B and B2C companies including a Fortune 50 software company, a multi-billion dollar nutritional supplements enterprise, and a popular Mexican-American musician. Neal is also a frequent social media conference speaker and is passionate about educating his audience with concrete takeaways and compelling, customized content to help them truly maximize social media. Neal has spoken at nearly 100 events worldwide.

More About the Author

ABOUT NEAL

Neal Schaffer, named a Forbes Top 50 Social Media Power Influencer two years in a row, is the creator of Advertising Age's Top 100 Global Marketing Blog Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University's Mini-MBA in Social Media Marketing Program. As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award-winning musician.

Maximize Your Social is Neal's third book on social media. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo! and the American Express OPEN Forum. A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County.

CONTACT NEAL

Email: neal@maximizeyoursocial.com
Phone: (888) 541-3429
Web: http://maximizeyoursocial.com

Customer Reviews

4.5 out of 5 stars
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See all 19 customer reviews
I highly recommend this book to anyone who wants to grow their B2B business.
A. Kuenn
I found this book a great source of smart and practical knowledge as well as relevant case studies on utilising LinkedIn - Thanks Neal!
Tim Branagan
Maximizing LinkedIn for Sales and Social Media Marketing is a great book for your professional library.
Mark Krupinski

Most Helpful Customer Reviews

20 of 20 people found the following review helpful By Walter J. Adamson on October 4, 2011
Format: Kindle Edition Verified Purchase
Overall I rate the book very highly. There is a mountain of practical advice, and work if you follow-up on all that advice. I'm in the process of touching up my Linkedin profile and making more time for Linkedin again as a result of reading it. But I've deducted one star because of the Negatives. Those Negatives could have been easily avoided, so I assume that they are a conscious choice, and so I'm expressing a difference in opinion rather than fact.

Positive

The book reflects the author's deep knowledge of Linkedin and his own business results from using it in the way he describes. So this is a very practical guide for B2B.

It's segmented and easy to read - I read it in 2 hours - and includes specific Case Studies to illustrate the advice. It clearly explains how to get over the typical stumbling blocks, such as how people and their companies should be represented and interact, and reminds us about the value of the functions of Linkedin that we may have neglected, such as Questions and Answers, and Polls, for example.

Furthemore, by its practical nature it generates a big workload of audits and review and rethinking content and priorities and activies on Linkedin. That meaning that this book can deliver a big outcome if you take up its challenges.

I have developed myself a workload as a result of reading this book. That's a great outcome. If you want to brush up or learn about how to maximise your Linkedin presence value then I recommend this book.

Negative

There were a couple of aspects of the book which disappointed me. The least disappointing was the clear message by the author in the opening remarks, and then from time to time later, that this book is clearly intended to be a companion to his first book.
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11 of 11 people found the following review helpful By F. D. Soto on August 14, 2011
Format: Paperback
One of the hardest things to find when it comes to LinkedIn and other social media topics are books that aren't just fluff but teach actual sales and marketing strategies - this book does just that. Rather than giving the typical overview of why you need to be on this B2B social network, Neal gives step-by-step instructions on how to set up your profile to effectively communicate what you have to offer, how to leverage LinkedIn Groups to find leads and build credibility, and even how to use PPC advertising.

Every sales team needs to have this book - and should take one day out of the week to implement one chapter. Although cold-calling will never go away, the tips in this book help to augment your sale's strategy to develop warm leads in a powerful way.
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8 of 8 people found the following review helpful By A. Kuenn on August 14, 2011
Format: Paperback
I just received my copy of Maximizing LinkedIn from Neal himself at a local event here in Phoenix (AZIMA). I use LinkedIn as often as possible, but knew there was so much more I (and our company) could be doing to leverage this awesome business tool. As a result, I read Neal's book as quickly as possible. As you might expect the book is focused on ways that users can leverage the power of LinkedIn.

This book includes more than 15 short case studies to help tie all the concepts together. Neal start with the fundamentals of effective networking or connecting, emphasizing giving before receiving, a concept that I have long believed critical to effective networking.

You will also learn to create magnetic profiles to attract more leads, establish your self as an industry thought leader, optimize your Linkedin marketing efforts, and even set-up your company page to drive more traffic to your website.

I highly recommend this book to anyone who wants to grow their B2B business.
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7 of 7 people found the following review helpful By Chen Sun on December 6, 2011
Format: Kindle Edition Verified Purchase
Writing is very clear-- 5 stars.
Content is exactly as book's title-- 5 stars.
Describes mechanics of what to do to become the type of networker with 500+ connections (you know the type)-- 3 stars (because those who have many connections don't really need this book.)
Writes a lot of obvious online networking etiquette-- 4 stars (some people may find it useful).
Lacks great insights into how to harvest Linkedin in alternative methods-- 2 stars.
An easy to write book--2 stars.

Essentially this is a primer on Linkedin for sales and prospecting.
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3 of 3 people found the following review helpful By Norm Goldman VINE VOICE on November 17, 2011
Format: Paperback
Author: Neal Schaffer
ISBN: 9781463685805
Publisher: WindMill Networking

In March of 2011 I received an email from Linkedin's founder Reid Hoffman personally thanking me for being among the first million members of the site. In fact, I was in the 700,000 list of newcomers. I was also informed that the site had reached over 100 million members. Quite impressive! At the time I didn't pay any heed to the email or for that matter Linkedin, however, I have to admit that I was curious to learn more about Linkedin and why they have played such an important role in social media. Consequently, I started playing around with the various tools that Linkedin offered and I did implement some of them. However, it was not until I was sent a copy of Neal Schaffer's Maximizing Linkedin for Sales and Social Media Marketing that I actually understood the full potential of Linkedin and why it has become the premier social networking site devoted solely to the professional.

This is Schaffer's second book concerning Linkedin, his first was Windmill Networking: Understanding, Leveraging & Maximizing Linkedin that managed to receive a few prestigious book industry awards, including silver recognition as the best business reference book in 2009 from the Axiom Business Book Awards. Schaffer informs us that his first book was meant to be a reference manual for professionals in every field, and his Maximizing Linkedin for Sales and Social Media Marketing is a companion to this first book. It is to be a guide showing how to reach your full networking potential on the Linkedin platform.
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