Maximum Dollars is intended to alert nonprofit organizations of all shapes and sizes to the rules that guarantee fundraising success. While the techniques available to nonprofits to raise funds are quite well-known, the rules that should underpin every fundraising effort are rarely understood. Far too much fundraising is poorly conceived, episodic and unimaginative. Even worse, nonprofit administrators shoot themselves in the foot time and again by viewing fundraising as genteel begging. As explained in Maximum Dollars, fundraising means something very different: the creation of opportunities for citizens to "invest" in successful nonprofit enterprises through philanthropic contributions.
For those familiar with Bob Zimmerman's witty and insightful e-newsletter, ZimNotes, the book is an expansion of the newsletter's previous ZIMMERMAN's 12 RULES, which many readers asked for in one complete format. Best of all, each rule in Maximum Dollars is followed by an interactive exercise designed to teach your staff, board and volunteers why the rule is important and how to implement it effectively and painlessly. We promise that if your organization reads these twelve rules and does the exercise you will be well on the way to creating a successful fundraising program and raising significantly more dollars for you programs and mission
