Customer Reviews

Maximum Dollars : The Twelve Rules of Fundraising

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This book gives a board great ideas and a pep-talk for how to get in shape for fundraising well. I particularly liked the several creative exercises to inspire board members to do their job with a positive attitude and a grounding in the basic strategies of fundraising. For a beginning nonprofit, this book is essential in getting a good start; for a more established nonprofit, it serves as a good "check-up" to note areas for improvement -- and how to go about making those improvements.

Robert Zimmerman's "Maximum Dollars: The 12 Rules of Fundraising" is written in a simple and entertaining style. Maximum Dollars addresses a fundamental component of all nonprofit organizattions: fundraising. This is an area that many find boring and difficult; Mr. Zimmerman makes it seem fun and exciting. He challenges many commonly held views. Rule 12, for example, states that people love to give money away! Each rule addresses an aspect of fundraising and provides key tips that a nonprofit can follow to fundraise successfully. Each rule is followed by an exercise that can be done by volunteers and staff to help learn to fundraise successfully. This book can help both new nonprofits that may not know how to go about fundraising correctly and established nonprofits to hone their fundraising skills, especially if they have board members and volunteers who are resistant. Maximum Dollars is one book that all nonprofit organizations should have.