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Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business Paperback


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Product Details

  • Paperback: 240 pages
  • Publisher: Kaplan Business (April 1, 2006)
  • Language: English
  • ISBN-10: 1419520024
  • ISBN-13: 978-1419520020
  • Product Dimensions: 8.9 x 6.7 x 0.5 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #852,068 in Books (See Top 100 in Books)

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Customer Reviews

4.8 out of 5 stars
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See all 14 customer reviews
Kim Gordon writes in a clear and easy to understand style.
Mike Create
I got distracted almost everytime I picked it up because there were so many ideas that would pop into my head while I read the book.
Lordbokor
Kim Gordon has outdone herself with this newest book from a seasoned marketing specialist.
M. L. Jolly

Most Helpful Customer Reviews

12 of 12 people found the following review helpful By Mike Create on June 29, 2006
Format: Paperback Verified Purchase
This book is one of the best marketing books I have ever read.

Kim Gordon writes in a clear and easy to understand style. Instead of inundating the reader with lots of abstract, academic business theory, she instead relates practical, real world marketing information that she herself has already tried and tested. For a relatively slim volume (222 pages including index), this book covers a lot of ground --- including writing great sales letters, relationship marketing, and creating press kits. I can't recommend it highly enough --- especially considering the book's low cost.

Check out Kim Gordon's columns at entrepreneur.com.
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8 of 8 people found the following review helpful By Amazon Customer on April 7, 2006
Format: Paperback
Small business owners have to continually make decisions about things outside our core areas of expertise. If marketing is a little outside your comfort zone, you'll undoubtedly find this book as useful and practical a guide as I have. Gordon gives you a concise and understandable overview of the full range of contemporary marketing avenues -- what they can do for you, when they're appropriate, what's involved in making them effective, and more -- integrating plenty of best-practices tips and illustrative case histories in each section. It's news you can really use. I especially found the last part of the book helpful which walks you through the necessary steps to put together a cohesive marketing program that fits your market and your budget.
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7 of 7 people found the following review helpful By Steven K. Gold on April 12, 2007
Format: Paperback
For many of us, what starts out as a great idea for a product or service ultimately turns into a marketing and sales challenge. When it comes to books on marketing, Maximum Marketing, Minimum Dollars is one of the best. First, it contains incredibly practical advice that can be put to use right away. This includes strategies that can be applied by every business, small or large, and irrespective of its product or service. Second, the book is written in an approachable manner, one that clearly and concisely conveys a large amount of information. If you're looking for a practical guide to marketing that will help you to make the most out of your marketing dollars, then this book is highly recommended.

Steven K. Gold
Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
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Format: Paperback
Maximum Marketing, Minimum Dollars: The Top Fifty Ways To Grow Your Small Business by author, national columnist, marketing expert, media spokesperson, and lecturer Kim T. Gordon draws upon her more than 27 years of experience in helping small-business owners in this informed and informative guide to expanding and profitably enlarging a small business regardless of the product or service to be marketed. Knowledgeably providing readers with an understanding of how to implement powerful marketing plans while staying on budget; identifying the right market niches and conduct customer research; the production of leverage e-mail lists, Web sites, and online PR; reinvention of traditional tactics like magazine, radio, and television advertising; and combinations of sales and marketing techniques for low-cost effective results, Maximum Marketing, Minimum Dollars is very highly recommended and profitable reading, especially for all small-operation entrepreneurs searching for an expertise-based advisory for successfully running a small business enterprise.
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5 of 5 people found the following review helpful By Susan Payton on April 11, 2007
Format: Paperback Verified Purchase
I love this book. I checked it out at the library, but wanted to highlight so many things, I bought it. I keep it close at hand as a great resource for marketing my company. Kim Gordon is a competent, qualified writer, and I plan on reading more of her books!
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4 of 4 people found the following review helpful By M. L. Jolly on April 5, 2006
Format: Paperback
Kim Gordon has outdone herself with this newest book from a seasoned marketing specialist. Ms. Gordon's book offers successful strategies to maximize small business marketing dollars, offered in a friendly and informal manner with great examples of businesses using the strategies. As a small business owner, I find Kim Gordon's insightful marketing strategies easy to understand and implement; making it much more likely that I will use the ideas rather than simply read about them. Buy Maximum Marketing, Minimum Dollars if your goal is to increase your business and your income.
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4 of 4 people found the following review helpful By Scott Christ - Freelance Writer and Health Guru on May 18, 2010
Format: Paperback Verified Purchase
Overall, I was disappointed with the content presented in the book and here's why: the description of this book said "leads readers step-by-step through 50 innovative, affordable tactics to generate sales."

To me, this book provided a nice overview of each of these tactics, but did not explain how to use each of them step-by-step. I know what email marketing and direct mail are ... how do I actually apply these tactics to my business though? This is what I what looking for out of the book, and it didn't deliver.

The content seemed a bit outdated to me as well. For example, the email marketing section talked about Overture, which hasn't been in the picture for years.

Granted, if you have no background in marketing, then this book provides a nice overview of "Marketing 101" tactics. But to someone who already has a solid understanding of basic marketing principles, and is looking for advice on applying different marketing tactics, I would say look elsewhere.
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