Ask small-business owners to name their number one goal, and they’ll tell you their chief priority is to increase sales. The trouble is, while entrepreneurs are often terrific at their core businesses, most have little or no marketing experience or know-how. In fact, the U.S. Small Business Administration confirms the two biggest reasons for small business failure are lack of effective marketing programs and undercapitalization.In Maximum Marketing, Minimum Dollars, small business marketing expert Kim T. Gordon reveals a wealth of new twists on tried-and-true marketing methods. Gordon, whose friendly, sage advice counsels three million business owners monthly in Entrepreneur magazine, here leads readers step-by-step through 50 innovative, affordable tactics to generate sales.Maximum Marketing, Minimum Dollars addresses every element of small-business marketing—from creating an online marketing program and winning referrals to forging alliances and establishing a public relations program. Gordon tells the marketing success stories of small businesses nationwide to demonstrate how to fuel business growth using aggressive, targeted, but inexpensive methods.Maximum Marketing, Minimum Dollars reveals the marketing lessons essential to entrepreneurial success.HighlightsSmall-business owners and entrepreneurs will learn how to:• Implement powerful marketing tactics while staying on budget.• Identify the right market niches and conduct customer research.• Leverage the marriage of marketing and new technology—email lists, Web sites, and online public relations. • Reinvent traditional tactics such as trade magazine, radio, and TV advertising. • Combine sales and marketing for a low-cost one-two punch.
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12 of 12 people found the following review helpful:
5.0 out of 5 stars
valuable marketing information,
By Mike's Rite "Less war, more jobs please" (Brunswick, Maine) - See all my reviews
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This review is from: Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business (Paperback)
This book is one of the best marketing books I have ever read.
Kim Gordon writes in a clear and easy to understand style. Instead of inundating the reader with lots of abstract, academic business theory, she instead relates practical, real world marketing information that she herself has already tried and tested. For a relatively slim volume (222 pages including index), this book covers a lot of ground --- including writing great sales letters, relationship marketing, and creating press kits. I can't recommend it highly enough --- especially considering the book's low cost. Check out Kim Gordon's columns at entrepreneur.com.
8 of 8 people found the following review helpful:
5.0 out of 5 stars
What a great, informative resource!,
This review is from: Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business (Paperback)
Small business owners have to continually make decisions about things outside our core areas of expertise. If marketing is a little outside your comfort zone, you'll undoubtedly find this book as useful and practical a guide as I have. Gordon gives you a concise and understandable overview of the full range of contemporary marketing avenues -- what they can do for you, when they're appropriate, what's involved in making them effective, and more -- integrating plenty of best-practices tips and illustrative case histories in each section. It's news you can really use. I especially found the last part of the book helpful which walks you through the necessary steps to put together a cohesive marketing program that fits your market and your budget.
7 of 7 people found the following review helpful:
5.0 out of 5 stars
Excellent Advice,
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This review is from: Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business (Paperback)
For many of us, what starts out as a great idea for a product or service ultimately turns into a marketing and sales challenge. When it comes to books on marketing, Maximum Marketing, Minimum Dollars is one of the best. First, it contains incredibly practical advice that can be put to use right away. This includes strategies that can be applied by every business, small or large, and irrespective of its product or service. Second, the book is written in an approachable manner, one that clearly and concisely conveys a large amount of information. If you're looking for a practical guide to marketing that will help you to make the most out of your marketing dollars, then this book is highly recommended.
Steven K. Gold Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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dimensional mail, experiential marketing, marriage mail, target audience profile, media relations program, referral prospects, paid search, radio tour, cinema advertising, ethnic media, open rate, media alert, cold prospects, marketing tactics Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bike Friday, Stanley's Tavern, United States, Dance Distributors, Beacon Street Girls, New York, Nite Lites, Key West, Fran's Chocolates, Harrison-Hoge Industries, Modern Bin, The Restaurant Store, Alianza Mortgage, Golden Oak Stables, Quadrille Quilting, Times Square, Wizard of Claws, Cecil Hoge, Sanders Financial Management, Sea Eagle, Two Sisters Catering, Yellow Pages, Color Creek Fiber Art, Los Angeles, Mark Sussman New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
dimensional mail, experiential marketing, marriage mail, target audience profile, media relations program, referral prospects, paid search, radio tour, cinema advertising, ethnic media, open rate, media alert, cold prospects, marketing tactics Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bike Friday, Stanley's Tavern, United States, Dance Distributors, Beacon Street Girls, New York, Nite Lites, Key West, Fran's Chocolates, Harrison-Hoge Industries, Modern Bin, The Restaurant Store, Alianza Mortgage, Golden Oak Stables, Quadrille Quilting, Times Square, Wizard of Claws, Cecil Hoge, Sanders Financial Management, Sea Eagle, Two Sisters Catering, Yellow Pages, Color Creek Fiber Art, Los Angeles, Mark Sussman New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 4
books:
- The Handsomest Man in Cuba: An Escapade by Lynette Chiang on page 112
- Internet Yellow Pages (6th ed) by Christine Maxwell on page 40
- John Travolta (Superstars of Film) by Rachel Simpson on page 75
- Financial Management (The Ipa Management Series) by Coker Group on page 200
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