Most helpful critical review
4 of 4 people found the following review helpful
on May 18, 2010
Overall, I was disappointed with the content presented in the book and here's why: the description of this book said "leads readers step-by-step through 50 innovative, affordable tactics to generate sales."
To me, this book provided a nice overview of each of these tactics, but did not explain how to use each of them step-by-step. I know what email marketing and direct mail are ... how do I actually apply these tactics to my business though? This is what I what looking for out of the book, and it didn't deliver.
The content seemed a bit outdated to me as well. For example, the email marketing section talked about Overture, which hasn't been in the picture for years.
Granted, if you have no background in marketing, then this book provides a nice overview of "Marketing 101" tactics. But to someone who already has a solid understanding of basic marketing principles, and is looking for advice on applying different marketing tactics, I would say look elsewhere.