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May I Take Your Order: American Menu Design 1920-1960
 
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May I Take Your Order: American Menu Design 1920-1960 [Paperback]

Jim Heimann (Author)
4.2 out of 5 stars  See all reviews (4 customer reviews)


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Book Description

June 1, 1998
Our special today is a tasty treat called May I Take Your Order? Brimming with classic restaurant menus from the roaring '20s through the fabulous '50s, May I Take Your Order? is the first book to feature this hot new collectible and design resource with hundreds of color reproductions. Author Jim Heimann showcases 250 original menus from all kinds of restaurants, including roadside diners à la Route 66, theme restaurants (travel, Western-style, celebrity eateries), five-star restaurants, nightclubs, bars, and cafés. With menus and vintage photographs from some of the greatest dining establishments of the era, this survey of a popular artform offers an uncommon perspective on design in the early half of the century -- as well as a glimpse of prices and culinary preferences of yesteryear. From the elegance of Art Nouveau to playful Art Deco designs to the ultra-modernism of the late Ô50s, this is an exciting new y'nd for artists, designers, and restaurateurs looking for ideas and inspiration.


Editorial Reviews

Review

Reviews From:

Collector's Showcase

San Jose Mercury News

Brimming with classic restaurant menus from the 1920s to the 1960s, this book features 250 color reproductions that will stimulate the interest of collectors, graphic designers, and history buffs. Heimann, author of Carhops and Curb Service, take the reader on a colorful journey through four decades of American gastronomic tastes, using restaurant menus to document the changes in American popular culture.


Prices for vintage menus range from $5 to $15, but ordinary ones cost as little as a dollar. Rarities, however, command as much as $250. And don't forget to display a group of menus with swizzle sticks, ashtrays, matchbooks, business cards, napkins, place mats and other restaurant memorabilia. Anyone with an appetite for collecting menus will enjoy May I Take Your Order: American Menu Design, 1920-1960 by Jim Heimann.

About the Author

Jim Heimann is a graphic designer, illustrator, and educator whose previous books include California Crazy: Roadside Vernacular Architecture, also published by Chronicle Books.

Product Details

  • Paperback: 132 pages
  • Publisher: Chronicle Books (June 1, 1998)
  • Language: English
  • ISBN-10: 0811817830
  • ISBN-13: 978-0811817837
  • Product Dimensions: 10.8 x 8.4 x 0.5 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #891,787 in Books (See Top 100 in Books)

More About the Author

Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California. He is the author of numerous books on architecture, popular culture, and Hollywood history, and serves as a consultant to the entertainment industry.

 

Customer Reviews

4 Reviews
5 star:
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Average Customer Review
4.2 out of 5 stars (4 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

11 of 11 people found the following review helpful:
4.0 out of 5 stars Great Book..., January 15, 1999
By A Customer
This review is from: May I Take Your Order: American Menu Design 1920-1960 (Paperback)
I thought the book was great, but I was hoping it would show more of menu interiors rather than the covers/exteriors. While folks can show you excerpts from text...it's a bit harder when you are buying a book for the images.
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3 of 3 people found the following review helpful:
4.0 out of 5 stars Good reference, April 9, 2003
By A Customer
This review is from: May I Take Your Order: American Menu Design 1920-1960 (Paperback)
As a designer, I consider this a must-have as a visual reference, though incomplete because of it's general lack of interior art. I suspect the cover art is prevalent because of it's appeal to collectors. Well-designed presentation by Jim Heimann. Glad to have it, but I want to see more.
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2 of 3 people found the following review helpful:
5.0 out of 5 stars Excellent historical book inspires journey down memory lane!, February 15, 2001
By 
Restaurant-china (San Francisco Bay Area, CA USA) - See all my reviews
This review is from: May I Take Your Order: American Menu Design 1920-1960 (Paperback)
As the author of "Restaurant China, Identification & Value Guide for Restaurant, Airline, Ship & Railroad Dinnerware, Volume 1 and Volume 2," I was delighted when I received this excellent historical resource. The 1000+ priceless photographs, along with difficult to document dates and locations are most appreciated. In addition, it is a pleasure to simply page through Jim Heimann's books and imagine life as it was in days gone by.
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