Maybelline New York Define-A-Lash Lengthening Waterproof Mascara, Brownish Black 812, 0.22 Fluid Ounce

from Maybelline

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  • Maybelline New York Define-A-Lash Lengthening Waterproof Mascara, Brownish Black 812, 0.22 Fluid Ounce
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About the Product

  • Shaped-to-the-lash, flexible brush
  • Stunning length with clean definition and zero clumps
  • Opthalmologist tested and contact lens safe
BROWNISH BLACK 2 Color options: BROWNISH BLACK
Color: BROWNISH BLACK
BROWNISH BLACK
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VERY BLACK
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List Price: $8.25
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Product Description

Color: BROWNISH BLACK

This zero clump mascara elongates and accentuates for stunning length with clean definition. Patented shaped-to-the-lash flexible brush. Ophthalmologist tested, contact lens safe.

Product Details

Color: BROWNISH BLACK
  • Product Dimensions: 0.7 x 2.8 x 5.6 inches ; 1 ounces
  • Shipping Weight: 1.6 ounces (View shipping rates and policies)
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B001KYRWP6
  • UPC: 883729648698 041554007541 883537087429
  • Item model number: 812
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (95 customer reviews)
  • Amazon Best Sellers Rank: #24,086 in Beauty (See Top 100 in Beauty)
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Important Information

Safety Warning
TO SAFEGUARD MAYBELLINE PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE. CAP TIGHTLY AFTER USE. IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED, OR INFECTED, CONSULT A PHYSICIAN PROMPTLY.

Ingredients
Isodecane, Cera Alba/Beeswax, Cera Carnauba/Carnauba Wax, Disteardimonium Hectorite, Aqua/Water, Ally Stearate/VA Copolymer, Oryza Sativa Cera/Rica Bran Wax, Paraffin, Alcohol Denat., Polyvinyl Laurate, VP/Eicosene Copolymer, Propylene Carbonate, Talc, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, PEG-30 Glyceryl Stearate, Propylparaben, Methylparaben, Hydrogenated Jojoba Oil. May Contain: Cl 77499/ Iron Oxides.

Directions
Sweep brush upwards from root to tip to separate individual lashes and to achieve definition and length. Continue building lashes until you reach your desired look. Do not let dry between coats. Repeat for lower lash line. For a truly defined and wide-eyed look, curl your lashes with eyelash curler before applying mascara. Removes easily with eye makeup remover.

Customer Questions & Answers

Customer Reviews

4.1 out of 5 stars

Most Helpful Customer Reviews

11 of 11 people found the following review helpful By Shopper on November 26, 2009
Color: BROWNISH BLACK
I have a good deal of lashes, but they are not as long as I would wish them to be and so stiff they are almost impossible to curl. I have tried a lot of mascaras, both grocery as well as department store brands, and found that Maybelline Define-A-Lash actually DOES WHAT IT PROMISSES and then some!

PROS:
- Lengthens! A LOT! The best lengthening mascara EVER!
- Allows for layering, without serious clumping.
- Curls up the lashes while it lengthens.
- Even the NON-waterproof version stays put; the longest I wore it was about 14 hours; the mascara did not transfer onto skin (YEY!)

CONS:
- Only one and it is minor: the applicator brush has short spikes. They make it difficult to brush thru the lash. However, I have a separate lash brush that does the job. Minor inconvenience when you take into consideration the great result.

The Define-A-Lash mascara is a rarity amongst beauty products, as it actually delivers the result it promises. I cannot recommend it high enough!
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9 of 9 people found the following review helpful By Jenny Hagen on March 23, 2012
Color: BROWNISH BLACK
I have tried numerous mascaras over the years and the ones that I fall in love with always seem to get discontinued. For at least 4 years, I have been trying to replace Revlon ColorStay Lash Tint. After trying every conceivable mascara out there (from the very expensive to the very cheap), this is the closest I have found to perfect for me. I have long dark lashes. I curl them and I want a mascara that will a) help hold the curl, b) define the lashes and c) lengthen the lashes. This mascara did all of the above. I generally use 3 coats (it's important to not let the coats dry in between applications) and use a fine tooth lash comb in between coats. They really do come out beautiful.

The only con that I can think of is the the brush portion of the wand is VERY flexible. I can't say for certain if the flexibility helps with the functionality of the mascara, but it does make it quite difficult to reinsert into the tube. You really have to take your time and be careful when you do this. I have more than once been in a rush and had the brush not go into the tube smoothly and snap back, spraying mascara all over my shirt. I do like the mascara enough though that I have just learned to take my time and be careful...I can live with that.
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8 of 8 people found the following review helpful By WV Dot on February 13, 2013
Color: VERY BLACK Verified Purchase
I've been using this mascara for years and year. It changes in packages from time to time, but what's in it is the ONLY mascara I've tried that maintains the curl you put in your eyelashes with a curler. I've stupidly tried others after being suckered in by false promises, but always return to THIS mascara. I HAVE to curl my lashes or they go in every direction and are stick straight. And then the mascara HAS to hold the curl. This is the only mascara I can count on to do that.
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6 of 6 people found the following review helpful By Amazon Customer on April 3, 2012
Color: VERY BLACK Verified Purchase
Went to a local store and was surprised to see the price of this product. Decided to pull out my fancy phone and use the app to see the price on Amazon for it. Yep, Amazon has a cheaper price than the local competition. My wife was reluctant to buy a product like this on Amazon, but lets say the $2 it saved us made her smile and agree in the end that Amazon is the place to shop!
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5 of 5 people found the following review helpful By jampal on May 7, 2012
Color: VERY BLACK
I saw this in the drugstore and liked the look of the brush, so I thought I'd give it a try. I have straight and fine lashes. I can't stand clumps at all, so I was hoping this mascara would really define my eyelashes, as the name suggests.

After trying it, I have to say the only thing that really impresses me is its ability to STAY PUT. The skin around my eyes has a tendency to get a little oily, causing eye makeup to smudge. This stuff did not budge or flake all day, even after washing my face with soap and water. I tried a little jojoba oil to remove it, and even then, most of it still stayed on.

As for how it looks, I'd say it's not much better than most other mascaras I've tried. It looks decent, not a lot of volume, and wasn't totally clump-free (just a couple I had to take care of). It did lengthen, but not dramatically so. The formula (at least in the tube I purchased) was on the dry side, which made my lashes stiff and brittle (a feeling I dislike very much), and made it difficult to apply layer two. I also found the extreme flexibility of the brush completely unnecessary and kind of annoying. I didn't pay super close attention to the package, so didn't even realize this was a feature until after I bought it.

Overall, it's great if you need an insanely waterproof mascara, but just all right for everyday use. I'll keep using it as long as this tube lasts, but probably will not buy again.
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4 of 4 people found the following review helpful By Consumer on November 24, 2012
Color: BROWNISH BLACK Verified Purchase
great lasting product and will not run in water or in the shower. It is a Very god price too I think.
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4 of 5 people found the following review helpful By J. Stanley on April 6, 2010
Color: VERY BLACK
I have very short lashes, so I decided to try a mascara that would show more length. After applying several coats, it still looks like I'm barely wearing any mascara and it didn't help to lengthen either. If I can return to the store, I will.
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1 of 1 people found the following review helpful By rdds on September 1, 2013
Color: BROWNISH BLACK
Although this is definitely not the best mascara most people have in mind when looking for the perfect one (length, volume, clump-free, holds curls, non-smudging/transfering), I really like this mascara for day wear, because it is very casual and natural-looking. I have 2 mascaras. One that is the full package in the darkest black for full drama, and this one, which I use for daytime / everyday. This lengthens really well, is clump-free, and does not smudge. However, it is not a volume mascara (at all), nor does it hold curls too well throughout the day). I like this mascara in the dark brown because it's great for an easy, non-hassle daytime look. I just quickly add this on in the morning on top of my light daytime makeup, and I'm out the door, looking put-together, but not too harsh. I find that the full drama mascaras with great volume, length, etc. are a bit too much for me for everyday, and is usually a lot harder to remove at night, while this removes really well. If you are looking for a great lengthening (not volumizing) mascara, this is a great one for a low price.
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Want to discover more products? Check out these pages to see more: best mascara for length, define a lash mascara, define a lash mascara

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