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Maybelline New York The Falsies Volum' Express Washable Mascara, 0.25 Fluid Ounce

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List Price: $7.77
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Blackest Black
  • 3x more visible lashes
  • 8x more volume without clumping
  • Unique spoon shaped brush with flexible wand
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Important Information

Ingredients
Aqua/Water/Eau, Paraffin, Potassium Cetyl Phosphate, Cera Alba/Beeswax/Cire Dabeille, Cera Carnauba/Carnauba Wax/Cire de Carnauba, Acacia Senegal/Acacia Senegal Gum, Glycerin, Cetyl Alcohol, Acrylates Copolymer, Hydroxyethylcellulose, PEG/PPG-17/18 Dimethicone, Steareth-20, Phenoxyethanol, Hydrolyzed Corn Starch, Caprylyl Glycol, Sodium Polymethacrylate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Simethicone, Rayon, Disodium EDTA, Arginine, Serine, Glutamic Acid, 2-Oleamido-1,3-Octadecanediol, Silica, Panthenol. May Contain: CI 77499, CI 77491, CI 77492/Iron Oxides, CI 77007/Ultramarines, CI 77891/Titanium Dioxide, Mica, CI 75470/Carmine, CI 77288/Chromium Oxide Greens, CI 77289/Chromium Hydroxide Green, CI 77742/Manganese Violet, CI 77510/Ferric Ferrocyanide.

Directions
To Use: For best results, hold brush with spoon side against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats. Removes easily with soap and water or eye makeup remover.

Product Description

Color: Blackest Black

It's not mascara, it's false lash glam in a tube, instantly patented spoon brush and pro keratin fiber formula instantly build 8x more volume without clumping. Unique flexible wand helps lift and separate, to provide the look of 3x more lashes. You will find lashes you didn't even know you had. To safeguard maybelline(r) purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. if change in odor or appearance occurs, discontinue use. do not use this or any other eye cosmetic if your eye is injured, irritate, or infected. consult a physician promptly.

Product Details

Color: Blackest Black
  • Product Dimensions: 0.8 x 2.8 x 5.6 inches
  • Shipping Weight: 0.8 ounces (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B003I6O5RC
  • UPC: 041554217957
  • Item model number: May-2191
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (221 customer reviews)
  • Amazon Best Sellers Rank: #164 in Beauty (See Top 100 in Beauty)
  • Discontinued by manufacturer: Yes
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Customer Questions & Answers

Customer Reviews

Gives lashes lots of volume with out clumping them up.
Emily Burk
On initial use there were strands of fibers from the product and the brush is on a curved flexible wand, you have no control during application.
spinaz
I like the curved brush and how long it makes my lashes look.
Lemona

Most Helpful Customer Reviews

86 of 90 people found the following review helpful By AnonymousRM on February 7, 2011
Color Name: Very Black
I had grown weary of Maybelline's constant introduction and discontinuation of mascaras. I was almost ready to give up on the company entirely when it discontinued my long favorites "Lash Stylist" and "Sky High Curves". I got "The Falsies" with a promotion at a local drug store or I'd probably never have tried it. Well, much to my surprise it's actually very good. I don't get the reviews about the clumping and other issues. This mascara is surprisingly non-clumpy and I think I should know about clumps because I've been using mascara since about 1974, when I started with the now iconic "Great Lash". In fact, "The Falsies" mascara is so non-clumpy it's refreshing. It clumps a LOT less than previous Maybelline technology, even mascaras I used to love like "Lash Stylist" and "Sky High Curves". It's also very lightweight and does not feel heavy on the eyes even with multiple coats. On top of that, it's VERY gentle and great for those with sensitive eyes and who wear contact lenses like me. It's full of natural ingredients, vitamins and plant extracts, too, so it's a lot more natural than mascaras of previous generations.

I find that it does pretty much everything you'd want a mascara to do. It lengthens, thickens, curls, defines and sharpens the color. I honestly feel like my eyelashes look younger with this product on! They are so full, lush, dark and long that I almost can't believe it!

I also have news for all of you out there. Does anyone read the ingredient lists on these products anymore? Because guess what - The ingredients in pretty much ALL of the latest crop of Maybelline Mascaras are virtually identical.
Read more ›
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26 of 29 people found the following review helpful By Dimples on October 12, 2010
Color Name: Blackest Black
I love this Mascara! It makes my lashes look HUGE in every way. Now to be fair, I LOVED Maybelline's previously "most hated" mascara in the yellow tube, the Colossal. It may be how I apply these products, or my desired finished look works with the formulas.

I love the new brush. I thought it would be awkward and take some time to adjust to, I was SO wrong. First application was easy and lashes looked great! I do sometimes hit my eye (yes my eyeball) with traditional brushes & this scoop brush solved that problem.

The formula is much thinner than I'm use to, but I like how easy it is to apply and adjust with the brush. It does not dry as fast as other mascaras, hooray!! This gives me plenty of time to build volume & length and separate occasional clumps (an unavoidable part of drugstore mascara). Even with multiple coats my lashes feel light and flexible.

The removal is harder than most, but some jojoba oil on a cotton ball takes it right off & conditions your lashes too.

One plus about its unusual staying power, I was drinking water and it splashed onto one eye drenching my lashes. Fearing raccoon syndrome I grabbed my mirror. Not one streak, clump, or other issue. I guess the regular is as good as waterproof. I won't be trying the waterproof ;)
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17 of 18 people found the following review helpful By Caitmarie813 on August 18, 2010
Color Name: Blackest Black
I am giving this mascara and 3 because it is very in between for me. One the one hand, it definitely makes my lashes look longer; almost false. On the other hand, it's pretty clumpy. I have to use a finer tooth brush to go through my lashes to smooth it out so I don't have tarantula lashes. Well, once I have gone through my lashes it actually looks really nice. It just takes a lot of work. It definitely have staying power. It is water proof, unfortunately it is also makeup remover proof. I have used the same kind for years and it removed everything every time. With flasies, It didn't even dent it. It takes a long time to get it all off too. AND, after going through 4 cotton balls and scrubbing my eyes, I will still wake up with dark circles!

In conclusion, this mascara is a lot of work! It's a lot of work to get it to look just right. Don't expect it to just look perfect with just a few swipes of your lashes. And be prepared to have to guy the most powerful make up remover.
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12 of 14 people found the following review helpful By Karen R. Curfman on September 25, 2010
Color Name: Blackest Black
I bought this mascara 2 weeks ago. At first i didnt think it was too bad, and i used the brush in the spoon way and the opposite way too. I didnt get clumps at first and i thought it did a good job coating my lashes and seperating them. I do have very long lashes and so to me, i want a mascara that will make them fuller and show off how long they are. A few days ago, the clumps started happening and what a mess this mascara is! I try to scrape off the clumps before i apply the brush and it's not working. It's like the mascara is very, very, old. I hate this mascara and it is by far the worst i have ever used!!!! I have tried many brands and i think that the brush and the formula are both flawed. Maybelline should stop selling this---it's junk. Do yourself a favor and DO NOT buy this. I've had mine for 2 weeks and it's going in the trash can. I'm so disappointed with this! I'm going back to the pink tube with the green cap!!!
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6 of 6 people found the following review helpful By Jeannine E. Harden on December 14, 2011
Color Name: Brownish Black Verified Purchase
I had a friend suggest this to me, and ignoring all the terrible reviews, I bought it with high hopes that this would be the right mascara for me. Well it is most certainly not! It clumps SO bad, and trust me, I have tried sooooo many different mascaras and I think this is one of the worst. No definition, no length, it just made me look like i had three giant lashes. the formula is very wet and also stinks. this is just a no, no, no.
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