I started using this mascara in 1974! It has always done a great job adding volume and length. If your not satisfied...just add another coat!!! Oh, I've strayed and tried other mascaras, but I usually end up back with Maybelline Very Black, no matter what my hair color might be. In fact, this is the ONLY mascara I have ever used on my lower lashes...don't know why but it does a better job than anything else. No, it's not fancy, it doesn't perform miracles, and it may smudge if you are in the pool or on a water ride at Disneyland. (Don't use the waterproof formula...it's nearly impossible to get off!) But it is a great, dependable mascara that never changes the packaging, therefore EASY to find, is available almost any where mascara is sold, and it doesn't cost an arm and a leg. I would recommend this mascara to anyone who is looking to try a new product on their lashes. And if you purchase this, you will still have money left over to go to lunch!!!