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McDonaldization: The Reader [Paperback]

George Ritzer (Editor)
4.5 out of 5 stars  See all reviews (2 customer reviews)


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McDonaldization: The Reader McDonaldization: The Reader 4.5 out of 5 stars (2)
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Book Description

0761987673 978-0761987673 February 19, 2002 1

This companion to the bestselling The McDonaldization of Society includes a selection of articles and excerpts that focus on the application and extension of the idea of McDonaldization to a wide range of social phenomena, issues, and settings, including the church, state, theme parks, mountain climbing, the sex industry, the family, the police, higher education, the Internet, and more.

With an eye on the events of 9/11/01 and after, this accessible collection provides insights into the way McDonaldization is affecting cultures around the world, the ways in which it does or does not adapt to particular cultures, and various social movements from around the globe that have emerged in opposition to McDonaldization. The book is organized into the following three sections with a concluding essay that reflects on the future of McDonaldization:

  • McDonaldization: Basics, Studies, Applications, and Extensions
  • The McDonaldization of Social Structures and Institutions
  • Culture, Cross-Cultural Analysis, and Social Change

McDonaldization: The Reader is designed for use with or without The McDonaldization of Society and is an ideal supplemental text for a multitude of courses including introductory sociology; social problems; sociology of organizations, institutions, and structures; social change; sociological theory; sociology of work; economic sociology; sociology of consumption; American studies; and popular culture.



Editorial Reviews

Review

"This is a well-organized reader. This is an excellent reader for teachers who teach undergraduate courses on globalization, work, and social institution. It is also a must-read for lower and upper division undergraduate students who are concerned with the nature of modern and postmodern worlds." (Shu-Ju Ada Cheng ) --This text refers to an out of print or unavailable edition of this title.

About the Author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the 2000 distinguished Contributions to Teaching Award by the American Sociological Association and an honorary doctorate from LaTrobe University in australia. He is best-known for The McDonaldization of Society (translated into over a dozen languages) and McDonaldization: The Reader 3 as well as several related books, including expressing America: A Critique of the Global Credit Card Society, Enchanting a Disenchanted World 3, The Globalization of Nothing 2, Globalization: A Basic Text, and The Outsourcing of Everything (forthcoming, with Craig Lair). He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.), is currently editing the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture.


Product Details

  • Paperback: 288 pages
  • Publisher: Pine Forge Press; 1 edition (February 19, 2002)
  • Language: English
  • ISBN-10: 0761987673
  • ISBN-13: 978-0761987673
  • Product Dimensions: 9.1 x 6.1 x 0.6 inches
  • Shipping Weight: 13.8 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,948,494 in Books (See Top 100 in Books)

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4 of 5 people found the following review helpful:
4.0 out of 5 stars perhaps the Internet is a countertrend, November 9, 2006
Ritzer offers the loaded term McDonaldization as anything that takes after McDonald's Corporation. Four precepts are given - efficiency, calculability, predictability and automatic control. This book searches human society for examples that satisfy these precepts. A strange lens with which to view, perhaps. The fear, and that is basically the right word, is that those examples can or will inevitably lead to a homogenisation and standardisation of experiences. A shallow oneness for all.

One very interesting example from the book is the claim that the Internet is one of these examples. There has certainly been a commonality of experiences. Now, many people use browsers, with the differences between browsers being trivial. And the browser metaphor has proved axiomatic; a key factor in the Web's success. But the ability for anyone for make content for the Internet is a trend against a homogeneous experience. So that many diverse interests can be accessed and enjoyed.
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5.0 out of 5 stars McDonaldization Book, July 15, 2011
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I needed this for a Sociology Class I was taking. I got the book in time for class and it was in great condition.
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Inside This Book (learn more)
First Sentence:
Part I opens with the Introduction from the "New Century" (third) edition of The McDonaldization of Society (2000), in which the term "McDonaldization" is defined, and some of the indicators of the success of the model of this process, the McDonald's chain, are outlined. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
nuclear family imaginary, rubber cagers, rib joint proprietor, nonhuman technologies, nonhuman technology, adventure climbing, adult industry, rib meal, rib joints, therapeutic ethos, rationalized systems, sports store, increasing rationalization, emotional labor, sex industry
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Slow Food, Editor's Note, Hong Kong, George Ritzer, Disney World, New York, Las Vegas, East Asia, London Greenpeace, Walt Disney, Soviet Union, Pizza Hut, Burger King, Great Britain, Dave Morris, Kentucky Fried Chicken, World Trade Center, Alan Bryman, Custom Foot, Helen Steel, Internet Explorer, Justice Bell, North American, Richard Rampton
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