The Second Edition of McDonaldization: The Reader includes a wide array of sources, from journal articles, to essays from edited books, to newspaper, and magazine articles. George Ritzer, best-selling author of McDonaldization of Society, has updated this popular anthology to build upon and go beyond the thesis of McDonaldization. Classic articles from the First Edition remain in this volume and are supplemented by a significant number of new pieces which bring the discussion about McDonaldization up to date.
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"This is a well-organized reader. This is an excellent reader for teachers who teach undergraduate courses on globalization, work, and social institution. It is also a must-read for lower and upper division undergraduate students who are concerned with the nature of modern and postmodern worlds." (Shu-Ju Ada Cheng )
About the Author
George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the 2000 distinguished Contributions to Teaching Award by the American Sociological Association and an honorary doctorate from LaTrobe University in australia. He is best-known for The McDonaldization of Society (translated into over a dozen languages) and McDonaldization: The Reader 3 as well as several related books, including expressing America: A Critique of the Global Credit Card Society, Enchanting a Disenchanted World 3, The Globalization of Nothing 2, Globalization: A Basic Text, and The Outsourcing of Everything (forthcoming, with Craig Lair). He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.), is currently editing the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture.
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Most Helpful Customer Reviews
4 of 5 people found the following review helpful:
4.0 out of 5 stars
perhaps the Internet is a countertrend,
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This review is from: McDonaldization: The Reader (Paperback)
Ritzer offers the loaded term McDonaldization as anything that takes after McDonald's Corporation. Four precepts are given - efficiency, calculability, predictability and automatic control. This book searches human society for examples that satisfy these precepts. A strange lens with which to view, perhaps. The fear, and that is basically the right word, is that those examples can or will inevitably lead to a homogenisation and standardisation of experiences. A shallow oneness for all.One very interesting example from the book is the claim that the Internet is one of these examples. There has certainly been a commonality of experiences. Now, many people use browsers, with the differences between browsers being trivial. And the browser metaphor has proved axiomatic; a key factor in the Web's success. But the ability for anyone for make content for the Internet is a trend against a homogeneous experience. So that many diverse interests can be accessed and enjoyed.
5.0 out of 5 stars
great book,
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book is what it said it was in the description was priced fairly and wi would do buisness with again
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McDonaldization Book,
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This review is from: McDonaldization: The Reader (Paperback)
I needed this for a Sociology Class I was taking. I got the book in time for class and it was in great condition.
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Inside This Book
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First Sentence:
Ray Kroc (1902-1984), the genius behind the franchising of McDonald's restaurants, was a man with big ideas and grand ambitions. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Editor's Note, Thinking Critically, Slow Food, George Ritzer, Hong Kong, New York, Big Mac, Las Vegas, East Asia, Disney World, Kentucky Fried Chicken, London Greenpeace, Fast Food Nation, Middle East, Pizza Hut, Sage Publications, Ray Kroc, Benjamin Barber, Burger King, Eric Schlosser, Soviet Union, Thousand Oaks, American Behavioral Scientist, Max Weber New!
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Ray Kroc (1902-1984), the genius behind the franchising of McDonald's restaurants, was a man with big ideas and grand ambitions. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Editor's Note, Thinking Critically, Slow Food, George Ritzer, Hong Kong, New York, Big Mac, Las Vegas, East Asia, Disney World, Kentucky Fried Chicken, London Greenpeace, Fast Food Nation, Middle East, Pizza Hut, Sage Publications, Ray Kroc, Benjamin Barber, Burger King, Eric Schlosser, Soviet Union, Thousand Oaks, American Behavioral Scientist, Max Weber New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 22
books:
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25
books
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- The McDonaldization of Society by George Ritzer on 13 pages
- Fast Food Nation: The Dark Side of the All-American Meal by Eric Schlosser on 6 pages
- The Globalization of Nothing by George Ritzer on 5 pages
- Dawn of the Dead by George A. Romero on page 31, page 33, and page 39
- Enchanting a Disenchanted World: Revolutionizing the Means of Consumption by George Ritzer on page 152, page 209, and Back Matter
See all 22 books this book cites
- The Empire of Mind: Digital Piracy and the Anti-Capitalist Movement (Digital Futures) by Michael Strangelove in Back Matter (1), Back Matter (2), and Back Matter (3)
- The McDonaldization of Society by George Ritzer in Back Matter (1), Back Matter (2), and Back Matter (3)
- Sociology Matters (NAI) by SCHAEFER in Back Matter
- Emotional Geographies by Joyce Davidson on page 76
- Screening Screening Shakespeare in the Twenty-First Century by Mark Thornton Burnett on page 182
See all 25 books citing this book
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