Love presents a completely revised and updated version of the history behind the voracious hamburger empire.
Copyright 1995 Reed Business Information, Inc.
"The history of the McDonald's system is the story of an organization that learned how to harness the power of entrepreneursnot several, but hundreds of them." This work is not the story of Ray Kroc, McDonald's colorful founder, but that of all of the individuals, including the McDonald brothers, suppliers, financiers, franchisees, as well as the early employees, who made McDonald's the undisputed champion of the fast food industry. The complex financial arrangements that were necessary to McDonald's success are made clear, as is the company's commitment to quality, service, and cleanliness. This entertaining work is highly recommended for most public and academic libraries. Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn.
Copyright 1986 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Now this is one American success story that everyone reading this review has played a part in. You should read this book for the sheer pleasure of better understanding what a... Read morePublished 9 months ago by richard e whitelock
Interesting story, a lot of behind the scenes facts about how this international giant came into being, enjoyed reading it. Read morePublished 9 months ago by TWChop@aol.com
I hadn't really understood how mcdonalds made money. This book really shows you how Mcdonalds was built. I was surprised at the clever sub leasing model that they used. Read morePublished 11 months ago by Kofi
I got this book last year, and could not put it down.....a lot of great info and stories in this book, one to be read or owned by anyone who loves Mc D's.Published 12 months ago by Joshua W