McDonald's Pre-Happy Meal Toys: From the Fifties, Sixties and Seventies (A Schiffer Book for Collectors) [Paperback]

Joyce Losonsky (Author), Terry Losonsky (Author)

Book Description

Publication Date: July 1998 | Series: A Schiffer Book for Collectors

Welcome to the world of McDonald's*r Pre-Happy Meal*r Toy collecting-Americana at its best! This book chronicles the colorful and nostalgic toys distributed by the McDonald's Corporation from 1955 through the creation of the Happy Meal concept in 1979. Here are detailed descriptions and over 850 color photographs of all early promotional items and premiums distributed by McDonald's, colorful stories surrounding the McDonaldland cast of characters, and a complete, chronological listing of the jingles, slogans, signs, and themes used by this prolific organization through the years. Check-off boxes and a comprehensive index are provided to help in organizing your collection, plus the authors' established numbering system is used to identify all items. You'll want to complete your McDonald's library with the Losonsky's companion volumes: McDonald's*r Happy Meal*r Toys from the Eighties, McDonald's*r Happy Meal*r Toys from the Nineties, and McDonald's*r Happy Meal*r Toys Around the World. Now join Ronald McDonald and all the McDonaldland characters on an irresistible tour of McDonald's Pre-Happy Meal toys!

Editorial Reviews

About the Author

Joyce and Terry Losonsky, a husband and wife team from Columbia, Maryland, became enthused about McDonald's toys, along with their four children, soon after the toys began to appear. In 1990 they produced the very first collector's guide to Happy Mealsr collectibles and have built a reputation for accuracy and completeness in this field ever since.

Product Details

• Paperback: 212 pages
• Publisher: Schiffer Pub Ltd (July 1998)
• Language: English
• ISBN-10: 0764305999
• ISBN-13: 978-0764305993
• Product Dimensions: 11 x 8.5 x 0.6 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,203,415 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars E-X-C-E-L-L-E-N-T, October 1, 1998

By A Customer

This review is from: McDonald's Pre-Happy Meal Toys: From the Fifties, Sixties and Seventies (A Schiffer Book for Collectors) (Paperback)

What can I say, Joyce has done it again! Pre-Happy Meal toys were always a mystery, and people never had a real idea of what they were all about. But now, thanks to this book, the mystery has now been eliminated. There are pictures of just about anything and everything that you could imagine. There are even McDonald's Newspaper Articles and Advertisements from the 50's through the 70's. The details on these toys and giveaways are VERY thorough and VERY accurate. This book brings fun, and gives you more to look for to expand your McCollection!