From the Back Cover
The easy-to-learn, step-by-step approach for making yourself a more powerful, persuasive business writer
Effective business writing isn't a skill you're born with. It is simply a process, like any other, that becomes simpler when broken into clear, manageable steps.
The McGraw-Hill 36-Hour Course in Business Writing and Communication takes you through each of these steps. Filled with hands-on exercises and self-tests, expert insights, up-to-date case studies, and more, this straight-talking guidebook introduces you to the tools and techniques you need to:
- Transform your writing from "I" and "You" centered to "We" centered
- Quickly collect and organize the information you need
- Use "turn signals" to guide your reader from sentence to sentence
- Eliminate non-specific words and phrases from your writing
- Grab your readers' attention by choosing stronger nouns and verbs
- Manage your online and cross-cultural writing
- Focus first on getting each project written before concerning yourself with getting it right
In business, whether you are crafting a three-line message or a 300-page report, how and what you write defines who you are. The McGraw-Hill 36-Hour Course in Business Writing and Communication will give you the skills you need to write for success, regardless of your profession or position.
About the Author
Kenneth W. Davis, Ph.D., has conducted training and consulting for businesses and governments on four continents. A member of the boards of directors of both the Association for Business Communication and the Association of Professional Communication Consultants, Davis has authored or coauthored several influential books on business communication and writing, including Writing: Process, Product, and Power and Business Communication for the Information Age.