The McGraw-Hill 36-Hour Course: Business Presentations [Paperback]

Lani Arredondo (Author)

Book Description

Publication Date: January 1, 1994 | Series: The Mcgraw-Hill 36-Hour Course

This book takes the reader through the principles and techniques of effective presenting, offering managers, sales people, trainers and educators under time and budget constraints a cost-effective, self-training tool for learning one of business's most critical skills. Readers should master the key components of a well-organized presentation, learning how to: develop logical, convincing content; use humour and audiovisuals for added impact; overcome performance anxiety; and handle questions and disruptions with ease. Key terms and major ideas are highlighted, and comprehension checkups, including chapter-end self-tests (with answers) are integrated throughout. A Certificate of Achievement is available for readers who pass the final exam.

Editorial Reviews

From Booklist

It's difficult to imagine learning the art of presentations from a written text. But Arredondo argues, cajoles, and otherwise convinces readers it's possible via a 36-hour course. Each of the 12 chapters follows a specific businesslike sequence: determining objectives, defining key concepts and terms, going through the actual lesson, and completing a series of questions, tests, and exercises to base the information in real-world situations. Amazingly enough, the author succeeds. A good start for those whose number-one fear is public speaking. Barbara Jacobs --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 337 pages
• Publisher: Mcgraw-Hill; 1 edition (January 1, 1994)
• Language: English
• ISBN-10: 0070028419
• ISBN-13: 978-0070028418
• Product Dimensions: 8.8 x 7.7 x 0.9 inches
• Shipping Weight: 1.2 pounds
• Amazon Best Sellers Rank: #7,373,989 in Books (See Top 100 in Books)

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