Outlines four key steps to building creativity: identifying and defining the problem, generating creative responses, selecting the best solution, and implementing it.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
GOOD for CREATIVITY TRAINNER,
By
This review is from: McGraw-Hill One-Day Workshop: Creativity and Problem Solving (Hardcover)
This is the standard way of training series. It is concise, practical, and useful. It is to the point of the purpose of teaching creativity and problem solving.This book is not for people who want to learn about creativity. I feel there is still some lack sense of FUN and FRESHNESS in the approach though. If you need to teach about creativity and you know a lot already and want an additional material ready to use (or modify as you see fit, bu you need the FRAMEWORK), that this is the right book for you. Complete with material to copy, why and what about it and some slides (gee, i hv not seen anybody useing slides these days, hope the writer can send me the powerpoint files instead). It was writen about a decade ago, but it is finely framed out and ready to use on day one (hence comed the 5 stars). With the more recognation of creativity as an important drive in the corporate world, i think this book will be perfect if modified to suit the time and age of today. All in all, i still like this book and i will use some of the material incorporate into my training program.
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