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Frank McKinney's Maverick Approach to Real Estate Success: How You can Go From a $50,000 Fixer Upper to a $100 Million Mansion 1st Edition

4.6 out of 5 stars 29 customer reviews
ISBN-13: 978-0471737155
ISBN-10: 0471737151
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Editorial Reviews

From the Back Cover

Praise for Frank McKinney

"My neighbor, Frank McKinney, is certainly a maverick and a spiritually grounded young man. The oceanfront homes he builds here in Florida are magnificent and unique. More important, Frank's life and the contributions he makes to his community and the world illustrate how a successful businessman can do well while doing good. The principles in Frank McKinney's Maverick Approach to Real Estate Success represent a road map of his achievements—a proven strategy for succeeding not just in real estate, but also in the business of life."
—Rich DeVos, cofounder of Amway, owner of the Orlando Magic

"If you're ready to make big profits in real estate, then read, absorb, and use the brilliance of Frank McKinney."
—Mark Victor Hansen, coauthor of The One Minute Millionaire

"Frank McKinney's book is an excellent how-to guide to earning real estate profits by using McKinney's maverick formulas to find undervalued real estate with profit potential. McKinney is different. This isn't another how-to-get-rich-in-real-estate book. Instead, it is the lively success story of a real estate maverick. McKinney reveals his simple strategies, with intriguing personal profit examples that explain how his repeatable techniques work over and over."
—Robert J. Bruss, syndicated real estate columnist

"If Hollywood were casting the role of a maverick who started with very little and went from a $50,000 fixer-upper to a $100 million mansion, they would choose Frank McKinney. Frank McKinney's Maverick Approach to Real Estate Success represents his approach to life. He decided to apply that approach to real estate and look what happened!"
—Kendra Todd, winner of The Apprentice

About the Author

FRANK McKINNEY, the "real estate rock czar," is the number one creator of ultra-luxurious residential real estate in the world. He is the undisputed king of speculative high-end real estate, and his oceanfront masterpieces sell for tens of millions. The bestselling author of the Wiley title Make It BIG!, he is the founder of The Caring House Project Foundation, a nonprofit organization dedicated to housing the poorest of the poor. All his book profits and appearance fees go to the Foundation.
Frank-McKinney.com
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $1.99 (Save 83%). Print edition purchase must be sold by Amazon. Learn more.



Product Details

  • Paperback: 272 pages
  • Publisher: Wiley; 1 edition (December 30, 2005)
  • Language: English
  • ISBN-10: 0471737151
  • ISBN-13: 978-0471737155
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #977,910 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Jeffrey A. Simpkins on January 11, 2006
Format: Paperback
In his second book FRANK MCKINNEY'S MAVERICK APPROACH TO REAL ESTATE McKinney provides a very clear and easy to follow roadmap of the steps he followed to reach the level of success his twenty year career in real estate has produced. There are no hidden agendas in this book. Frank McKinney is not a "get rich quick" guy. McKinney advocates a realistic approach that applied consistantly over time will produce positive results without the high potential for negative financial consequences found in most get rich quick books. McKinney is a highly credible, not only does he talk the talk, he walks the walk! Frank McKinney's income is from doing actual real estate transactions, all net proceeds from his book sales and related engagements benefit his Caring House Project Foundation charity. I am a highly experienced real estate investor and found a great deal of useful information in this book, yet it is written in a way that it will benefit the beginning investor as well.
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Format: Paperback
This book is mostly a feel good generic motivation book. Very VERY short on specifics for making money in real estate. There are many other books that are much better for both beginners and experienced investors. Reading this book was more like reading a magazine article than a tutorial on McKinney's successful methods.

I give McKinney his due for what he has accomplished. But the "approach" referenced in the title is a mental philosophy not a step by step methodology.
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Format: Paperback
First, let me be clear that I am a huge fan of Frank Mckinney. Not only for the books he has written, but for the charity work he does for the homeless around the world. I received Frank's 2nd book just after the 1st of the year and couldn't put it down. I actually went back and read most of it a 2nd time before writing this review. It is easily the best real estate book I have read by far. It truly takes the reader from those first little $50,000 junk homes that Frank began his career with, to the new $100+ million home he is now plannning. I felt that this book had a tremendous amout of pratical application. Plenty of meat and substance. I now have the road map to get from my first investment deal to the million dollar home I want to do in the future. I strongly encourage you to read this great book and refer to it often.
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Wow, McKinney overdelivers again! My copy of this book is dog-eared & marked up with a ton of highlights and underlines! I have been in real estate a long time & McKinney reveals never-before-heard marketing secrets & strategies in his Maverick book that will definitely help me stand out from the competition in marketing & selling my commercial and residential properties quickly.

This is a MUST READ for Realtors, Investors and Homeowners who want to sell their properties quickly and put their best foot forward with prospective buyers. ALL of the outlined strategies and processes that McKinney uses to sell multi-million dollar homes can be used for 5- and 6-figure homes too. There is no difference except for the zeros! He goes into painstaking detail about what he does to prepare and market his mansions and even provides copies of internal documents & checklists his staff uses!

This must read book is an awesome opportunity to learn from one of the best marketers (and real estate investors) of our day. Don't hesitate to buy this book now and study it carefully like a textbook. There are a ton of gems and words of wisdom in there that will make you refer to it over and over again!

Reading this book is better than going to some expensive bootcamp or marketing seminar because we are learning from a guy who is a doer a million times over in so many ways! I also read his first book, Make It Big, several times, and strongly recommend that one too.
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Mr. McKenney's credo has to be (to paraphrase Dan Kennedy about how to be successful in businss), "look at what all your competition is doing, and do the exact opposite". In addition to being a wonderful follow-up to McKinney's first book "Make It Big", this book gives a virtual roadmap of how to succeed in producing and selling anything, whether it be your own home or a $125 million spec luxury home (McKinney's current project). Those of us who have been around real estate for a few years know that most folks in the business have a couple of bad habits. (1) They are driven by their payday, not the customer's needs, and (2) there are few leaders; most follow the herd into the abyss. McKinney's philosophy is the opposite to the real estate norm. He demands you understand your customer, understand your property, and leave nothing to chance. In fact, this book is a great road map for succeeding in any business or in life. Now-if we can just get the big boys at Chrysler, Ford, and GM to read and understand McKinney's philosophy and execution, there may be an old-line domestic auto manufacturer left in the U.S. If you want improve your business (any type), buy the book new (to support McKinney's Caring House Foundation), and execute like he does.
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Frank McKinney's book is EXCELLENT! This book is for anyone getting into real estate investing and for experienced investors that want to grow their business to the next level. It is a how-to-guide to earning real estate profits by using Frank McKinney's Maverick formulas to find undervalued real estate with "GREAT PROFIT" potential. You have to read his success story that explains how to become "VERY SUCCESSFUL" the Maverick way of life! Another motivating point...is that both of Frank McKinney's best seller book profits go toward helping the world's most desperately homeless people...building whole villages of "hope" worldwide...may God Bless his efforts and the ones who help!

Another motivating and inspiring book to read! - "Make It Big- 49 Secrets For Building A Life Of Extreme Success"- By Frank McKinney
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