is the business journal of McKinsey & Company. Our goal is to offer new ways of thinking about management in the private, public, and nonprofit sectors. We aim to help business people run their organizations more productively, more competitively, and more creatively.
Quarterly articles, written by McKinsey consultants, offer practical ideas based on the firm's experience with the world's largest companies and on proprietary research and close ties to academic institutions.
Ten technology trends that will transform your business
It's easy to lose track of just how extraordinary the information technology and communications revolution we're living through is. Indeed, few, if any organizations are truly prepared for the shifts described in our cover story in this issue of McKinsey Quarterly, Clouds, big data, and smart assets: Ten tech-enabled business trends to watch. Yet there is no doubt that some companies will get out ahead of them and create new competitive advantages that are both surprising and powerful. For a provocative picture of the business landscape that could result, former Harvard Business School professor Shoshana Zuboff argues in her article, Creating value in the age of distributed capitalism, that we are on the cusp of massive shifts in industry structure and that now is the time for executives to identify and harness forces that literally could destroy the boundaries of their businesses.
This issue's Leading Edge section features thinking on China s export machine, Asia's growing digital presence, a new vocabulary for digital marketing, and ownerships structures beyond the public company. The Applied Insight, in the back of the issue, contains articles on increasing the productivity of knowledge workers, the right way to hedge, and how to better tailor training programs to the way adults actually learn.
Other features in this issue include a special report on Africa's great potential for businesses, a CEO's guide to corporate finance, and a look at how centered leaders who find their strengths and connect with others can achieve extraordinary results.