American-born Edward McKnight Kauffer (1890-1954) was one of the most gifted and internationally admired graphic artists of the 20th century. His work-synonymous with radical innovation, superb use of color, and accomplished design-dominated the posters seen around Britain between 1920 and 1950. This definitive and lavishly illustrated biography is the first to trace Kauffer's life and showcase his best work-posters, book illustrations, and theater designs.
Mark Haworth-Booth explores this complex individual and his relationship with clients and friends-among them T. S. Eliot, Roger Fry, Aldous Huxley, and Marianne Moore-who championed his insistence that the highest visual values be enlisted in the field of advertising. Complete with a list of Kauffer's published works, this volume is not only a remarkable biography of a great designer but also a valuable reference.
Mark Haworth-Booth explores this complex individual and his relationship with clients and friends-among them T. S. Eliot, Roger Fry, Aldous Huxley, and Marianne Moore-who championed his insistence that the highest visual values be enlisted in the field of advertising. Complete with a list of Kauffer's published works, this volume is not only a remarkable biography of a great designer but also a valuable reference.
