McLuhan for Beginners (Writers and Readers Documentary Comic Book, 82) (Paperback)

by W. Terrence Gordon (Author), Susan Willmarth (Author, Illustrator)

Editorial Reviews

Product Description
Marshall McLuhan pioneered the study of the media and is now making a comeback, despite the fact that he died in 1980. McLuhan was a professor of English who loved James Joyce, hated television, played himself in Woody Allen's Annie Hall, and fired off ideas like a machine gun. If he were alive today, he would want to continue infuriating a world moving into the 21st century with 19th century perceptions. This book is described as a "documentary comic book" that explains his ideas but doesn't take itself too seriously.

Product Details

• Paperback: 152 pages
• Publisher: HarperCollins Publishers (February 1997)
• Language: English
• ISBN-10: 0863162312
• ISBN-13: 978-0863162312
• Product Dimensions: 9 x 6 x 0.4 inches
• Shipping Weight: 9 ounces
• Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #200,568 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars An excellent Intro to McLuhanism, January 12, 2000

By	rareoopdvds (San Diego, CA United States) - See all my reviews (TOP 1000 REVIEWER)

Terrence Gordon, who also wrote a book on McLuhans thoughts and life, gives a cohesive and concise introduction to this genius' work. Although the idea of McLuhan for beginners might be a contradiction in itself, one needs to start somewhere, and I suggest this one to be a great start. Citing from all of McLuhans works and some more obscure titles, Gordon makes the impression that he is very knowledgable of McLuhan, as well as his theories, being able to make analogies and modern day references for anyone to understand. This book will also give you the appreciation and depth of McLuhans work without losing the message in its compactness of thought. Highly reccomended for those interested in McLuhans works.

4.0 out of 5 stars Great intro to mcluhan, October 23, 2002

By	"tatireis" (Brooklyn, New York USA) - See all my reviews

I found McLuhan difficult to follow. His ideas are spread on his thick books and sometimes it's hard to make sense of all of them at first. This book was a great intro to his work. It gives a good overview and reading the books afterwords becomes a fun pleasure.