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McLuhan for Managers: New Tools for New Thinking [Hardcover]

5.0 out of 5 stars See all reviews (1 customer review) |

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Product Details

Hardcover: 208 pages
Publisher: Viking Canada
Language: English
ISBN-10: 0670043710
ISBN-13: 978-0670043712
Product Dimensions: 9.1 x 7.5 x 1.1 inches
Shipping Weight: 15.2 ounces

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #2,258,827 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful:

5.0 out of 5 stars A wonderful Thinkers Tool Kit for Innovation, November 15, 2007

Dennis J. Schleicher Jr. "Business Anthropolo... (Pennsylvania) - See all my reviews
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This review is from: McLuhan for Managers: New Tools for New Thinking (Hardcover)

A wonderful book that will help you think about your business or your clients business in new ways. A great set of simple thinking tools that help get way beyond the simplisitic analysis that SWAT will get you. It lets you see effects of effects of effects.

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Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
management clich�s, navigating amidst, cool medium

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Laws of Media, Hot Medium, Connected Intelligence, Take Today, Understanding Media, Buzzword Bingo, General Electric, Bob Cratchit, Culture Is Our Business, Customer Relationship Management, New York City, Professor Cito, Total Quality Management, World Wide Web, Big Blue, Ellen Hancock, Idea Consultants, Knowledge Management, Medium's Message, North American, Tom Wolfe, Urban Sprawls

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