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1 of 1 people found the following review helpful:
5.0 out of 5 stars
A wonderful Thinkers Tool Kit for Innovation,
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This review is from: McLuhan for Managers: New Tools for New Thinking (Hardcover)
A wonderful book that will help you think about your business or your clients business in new ways. A great set of simple thinking tools that help get way beyond the simplisitic analysis that SWAT will get you. It lets you see effects of effects of effects.
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McLuhan for Managers: New Tools for New Thinking by Mark Federman (Hardcover)
Used & New from: $13.10
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