McQuail's Mass Communication Theory [Paperback]

Denis McQuail (Author)

Book Description

Publication Date: May 15, 2000 | ISBN-10: 0761965475 | ISBN-13: 978-0761965473 | Edition: 4th

Now thoroughly updated, this new edition has been rewritten to take account of recent theory and research particularly as it relates to new media, globalization, and cultural production topics, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

Editorial Reviews

Review

Some reviews of the previous editions

`This book is the most comprehensive to date in its description and evaluation of the proliferating philosophies of how the mass media do or should function in open and closed, developed and developing societies' - Media Development

`An excellent, comprehensive survey of the whole range of thinking on mass media, including definitions, approaches, functions in society, production organizations and analyses of media content' - Intermedia

`… Let's stress that for people who want to read a single intelligent work on mass communication... this is the work. Of course there must be many criticisms but the answer ' where would you find so much, so well done, so clearly done and still at an affordable price in any other single work' will be the proper one in most cases. The first work to look at as text and general survey' - Media Information Australia

Product Details

• Paperback: 552 pages
• Publisher: Sage Publications Ltd; 4th edition (May 15, 2000)
• Language: English
• ISBN-10: 0761965475
• ISBN-13: 978-0761965473
• Product Dimensions: 9.4 x 7 x 1.5 inches
• Shipping Weight: 2.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #928,731 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

3.0 out of 5 stars Too Much and Not Enough, December 14, 2006

By 

doomsdayer520 (Pennsylvania) - See all my reviews
(HALL OF FAME REVIEWER)   

This review is from: McQuail's Mass Communication Theory (Hardcover)

McQuail's masterful tome on communications theory is a respected standard for college students, and there's a reason this book has gone through so many editions. Just about everything a communications major will ever study is introduced and summarized here, and the number of different subjects covered is quite impressive. But on the flip side of that coin, there is a structural problem with cramming the material from four years worth of college courses into one book, no matter how robust it is. This text suffers from two inverse problems - there are too many subjects covered, while each one is not fleshed out enough. In short, it's impossible to be as inclusive as McQuail is attempting to be. Meanwhile, McQuail's writing is not only rushed and indistinct, which is predictable for a book that tries to consolidate an entire field of knowledge, but he is also guilty of dry, wooden prose and a severe shortage of elaborative examples. McQuail is also prone to textboxes and tables that appear helpful and illustrative at first, but are actually useless tabulated reproductions of exactly what has already been stated in prose form. This book's sheer exhaustive inclusiveness still makes it a useful encyclopedic reference work that communications students will find useful over the long term. But in the short term, this book merely offers indistinctness and confusion. [~doomsdayer520~]

1 of 1 people found the following review helpful:

4.0 out of 5 stars Very good overview of key issues in the field, January 20, 2011

By 

B. McEwan "yellokat" (Brooklyn, NY USA) - See all my reviews
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This review is from: McQuail's Mass Communication Theory (Paperback)

It is true that this text is exceptionally broad in scope, but that is one reason why I like it. Professor McQuail's comprehensive volume is perfect for general interest students and serious readers who want an overview of mass communication theory, including the latest developments relative to the new digital technologies. This is a book that you will keep on your shelf for a long time and are likely to use as a starting place to direct your further research into a specific area of study.

The book is well organized and is more or less chronological, starting with the rise of mass communication and taking readers through developments until today. At the end of each chapter McQuail lists suggestions for further reading, including a separate section of online resources. It was a great help to me as I planned a management course focused on using global media for advocating social change.

As far as quibbles about McQuail's rather dry writing style, I did not find that to present a significant deterrent in making use of this book. It's true that he writes from an academic perspective, but that is usually how textbooks are written and, to my mind, to be expected.

1 of 1 people found the following review helpful:

3.0 out of 5 stars Since I Have to Read it, September 27, 2010

By 

FifthGenLtd - See all my reviews

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This review is from: McQuail's Mass Communication Theory (Paperback)

McQuail's Mass Communication Theory is a very (very) comprehensive text for mass communication studies. It contains a great deal of information on mass comm theory, most of which is clear and concise. American students may need to be aware, however, of the differences in British language patterns. Those take some getting used to. I would recommend this book for future mass comm studies because the new format, updated since the previous version, is tighter and the summary boxes are helpful.