Me 2.0: Build a Powerful Brand to Achieve Career Success [Paperback]

Dan Schawbel (Author)

Book Description

Release date: March 31, 2009

Me 2.0 is the handbook for surviving and thriving in the digital age. Highlights include:

• An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.
• Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.
• A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.).
• Proven advice on branding from leading industry experts.
• Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches.
• Strategies for creating an online and offline presence for career protection and self-promotion.

--This text refers to the Kindle Edition edition.

Editorial Reviews

From School Library Journal

In these uncertain times, new graduates and the newly unemployed need to manage their online images to find employment. This outstanding, easy-to-read guide shows millennial job seekers how to promote themselves both online and offline via Schawbel's concept of personal branding, or "how we market ourselves to others." Although he did not create the concept, Schawbel has successfully used e-marketing strategies, including many web 2.0 social networking technologies, such as blogs, wikis, and podcasts, to advance his career. He has also established himself as an authority in assisting others with these goals through his four-step method, i.e., discovering, creating, communicating, and maintaining individuals' personal brands. This enjoyable read is enhanced by gray-shaded informational sidebars, a glossary, and many testimonials about the success of Schawbel's method. Well suited to both students and the general public, this timely title is also recommended for human resource and recruiting professionals.—Caroline Geck, Lib. Media Specialist, Newark Public Schs., NJ
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Self-branding may seem like a useless buzz-phrase better suited to Donald Trump, particularly given that you're just trying to lay low and hang on to your job until the recession is over.  But personal branding guru Dan Schawbel, author of the upcoming book Me 2.0: Build a Powerful Brand to Achieve Career Success, says it can be even more important to create a distinctive, marketable role for yourself in a recession."   —U.S. News & World Report

"Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card."   —Entrepreneur

 

“[Schawbel] presents a very detailed and comprehensive guide to employing a full arsenal of mostly online tools -- including social networking -- to develop a public persona that will enable you to be the go-to person for your area of expertise. In addition, he provides a very thoughtful set of self-assessments and bullet points for evaluating and acting upon the appropriate combination of tactics to ensure that top of mind attention is paid.” —Miami Herald

 "Only 25, Dan Schawbel has branded himself as the expert in personal branding. Even more, he's found a competitive edge: He's the expert in Gen-Y personal branding. Schawbel writes an online personal branding magazine. He has a personal branding website. He says personal branding will help college students land jobs, entrepreneurs get financing, even managers earn promotions."  —Miami Herald

 

 

“This outstanding, easy-to-read gu...

--This text refers to the Kindle Edition edition.

See all Editorial Reviews

Product Details

• Paperback: 256 pages
• Publisher: Kaplan Publishing; Original edition (March 31, 2009)
• Language: English
• ISBN-10: 1427798206
• ISBN-13: 978-1427798206
• Product Dimensions: 6 x 0.6 x 9 inches
• Shipping Weight: 12.8 ounces
• Average Customer Review: 4.3 out of 5 stars  See all reviews (81 customer reviews)
• Amazon Best Sellers Rank: #433,895 in Books (See Top 100 in Books)

More About the Author

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the author of the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future, now in 13 languages. His second book, Promote Yourself: The New Rules For Career Success, will be released in 2013 by St. Martin's Press. Dan is the founder of the Personal Branding Blog, a Forbes "Top Website for Your Career" and ranked as the #1 Job Blog by Careerbuilder. He is a columnist at both TIME and FORBES, a syndicated columnist at Metro US, a former BusinessWeek columnist, and has contributed to Fortune, The Wall Street Journal, Forbes Magazine, The Guardian, The Globe And Mail, and numerous others.

Dan has helped companies like American Express, NBC Universal, Fidelity and Monster better understand his generation. His company's research has been covered in over 100 media outlets including CNN, USA Today and Men's Health. He's spoken at Google, NBC Universal, McGraw-Hill, Harvard Business School, MIT, Time Warner, IBM, and CitiGroup. Dan was named to the Inc. Magazine 30 Under 30 List in 2010, the Forbes Magazine 30 Under 30 List in 2012, and BusinessWeek cites him as someone entrepreneurs should follow on Twitter.

Most Helpful Customer Reviews

60 of 69 people found the following review helpful

4.0 out of 5 stars Timely Book on Importance of Personal Branding April 12, 2009

By Douglas Haider

Format:Paperback

This book is one of the few recent books that covers personal branding. I feel like this was a timely book in the fact that the importance of personal branding is growing day by day.

The first few pages of the book are riddled with strong references, including Marshall Goldsmith, Keith Ferrazzi, Tim Sanders, David Meerman Scott, and others.

I also thought that one of the main strengths of the book was that it was well structured. The author uses four distinct steps (discover, create, communicate, and maintain) as a part of personal branding.

The target audience of this book is Generation Y. Many of the examples reference college, internships, getting your first job, etc. I am glad that the book is targeting to a specific audience, but unfortunately I felt that the material was less useful to Generation X, Baby Boomers, and other generations.

That being said, the author tells an upbeat, yet pragmatic story about the importance of personal branding. It reads fairly quickly, and I'm sure almost everyone will pick up a few tips and tricks about how to improve their own unique brand.

61 of 73 people found the following review helpful

5.0 out of 5 stars Awesome book on online social media April 8, 2009

By Jeffrey Davis

Format:Paperback

Whether you are a newbie to the job seeking scene, re-entering it or just feel a little lost about the vast world of online social media, this book is for you! In this book, Dan does a great job of showing you how to make the best use accessing the many avenues of internet media to further your current career or help you jump start a new one. I picked this book up because I felt overwhelmed by all of the online social media like Twitter, Facebook, LinkedIn, blogs, etc and could not find a good source that would teach me what these are, how they are impacting our culture and why I need to get on the boat of understanding them so I don't get left behind. I also have a 14 year old son who is using this kind of media and I felt it important to 'be in the know' in order to protect him online. This book offers a complete solution to this -- all in one location and is an easy read. Good Job Dan --- and Thank You!
--- Jeff Davis (www.cfpfinancialguy.com)

36 of 42 people found the following review helpful

5.0 out of 5 stars For those who are looking to sell themselves to a better career June 11, 2009

By Midwest Book Review

Format:Paperback

There is one brand that everyone should wave the flag for and represent - oneself. "Me 2.0: Build a Powerful Brand to Achieve Career Success" is a guide to the brand of oneself, the brand that one tries to sell when interviewing for a job, meeting people, and much more. With plenty of tips and advice for furthering the brand of oneself, author Dan Schawbel outlines the importance of networking, advertising the self, and much more. For those who are looking to sell themselves to a better career, "Me 2.0" is an invaluable read.