Me 2.0 is thehandbook for surviving and thriving in the digital age. Highlights include:
An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.
Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.
A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.).
Proven advice on branding from leading industry experts.
Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches.
Strategies for creating an online and offline presence for career protection and self-promotion.
"Self-branding may seem like a useless buzz-phrase better suited to Donald Trump, particularly given that you're just trying to lay low and hang on to your job until the recession is over. But personal branding guru Dan Schawbel, author of the upcoming book Me 2.0: Build a Powerful Brand to Achieve Career Success, says it can be even more important to create a distinctive, marketable role for yourself in a recession." —U.S. News & World Report
"Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card." —Entrepreneur
“[Schawbel] presents a very detailed and comprehensive guide to employing a full arsenal of mostly online tools -- including social networking -- to develop a public persona that will enable you to be the go-to person for your area of expertise. In addition, he provides a very thoughtful set of self-assessments and bullet points for evaluating and acting upon the appropriate combination of tactics to ensure that top of mind attention is paid.” —Miami Herald
"Only 25, Dan Schawbel has branded himself as the expert in personal branding. Even more, he's found a competitive edge: He's the expert in Gen-Y personal branding. Schawbel writes an online personal branding magazine. He has a personal branding website. He says personal branding will help college students land jobs, entrepreneurs get financing, even managers earn promotions." —Miami Herald
Dan Schawbel, recognized as a "personal branding guru" by The New York Times, is the Managing Partner of Millennial Branding, LLC, a full-service personal branding agency. He is the author of the #1 international bestselling career book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing). Me 2.0 made the New York Times summer reading list for job seekers, made The Washington Post summer reading list, was the #1 career book of 2009 by The New York Post, is a #1 bestseller in Japan, and is also being translated into 9 other languages. In 2010, Dan was named to the prestigious Inc. Magazine 30 Under 30 list.
With over one million results for his name in Google, 120,000 Twitter followers, and a maxed out Facebook account (5,000 friends), Fast Company calls Dan a "personal branding force of nature." BusinessWeek named Dan as one of twenty people entrepreneurs should follow on twitter, alongside Richard Branson and Details Magazine cited him as one of five internet guru's that can make you rich. He is the founder of the Personal Branding Blog®, which was the #1 job blog by Careerbuilder in 2008 & 2009, is an AdAge top marketing blog and has syndicated by Yahoo! Shine, AOL Jobs, Reuters, Forbes, Fox Business and other major networks. Dan is also the publisher of Personal Branding Magazine® and the Student Branding Blog, head judge for the Personal Brand Awards®, director of Personal Branding TV®, and holds live Personal Branding Events. As a brand futurist, Dan was one of the first seven bloggers to have their own iPhone application.
In 2007, Dan co-created one of the first social media positions in a Fortune 200 company, EMC Corp. He is a syndicated columnist for Metro US (New York, Boston & Philadelphia), reaching over 1.2 million readers bi-weekly. At 28 years old, Dan is the youngest columnist at BusinessWeek, and a popular blogger at Forbes, and Fast Company. He has written articles for The Wall Street Journal, TIME, Entrepreneur Magazine, BrandWeek Magazine, Mashable, AOL Jobs, Yahoo! Shine, MediaPost, BNET, and Advertising Age.
Dan has interviewed over 450 successful business people and celebrities, such as Donald Trump, Larry King, Hulk Hogan, Chelsea Handler, Nicole Richie, Jillian Michaels, Sammy Hagar, Fabolous, Tony Hawk, Kathy Ireland, Timbaland, Tim Ferriss, George Foreman, Ivanka Trump and Tom Peters. He's been featured in over 400 media outlets, such as The New York Times, The Wall Street Journal, ELLE Magazine, Wired Magazine, Women's Health Magazine, The Washington Post, CBS, ABC News, MSNBC, NPR, USA Today, and The Boston Globe. He's a regular contributor to Fox 25 Morning News, and was named to Alicia Keys' social media advisory panel. His work has also been cited in over 35 books, including Marketing 3.0 by Philip Kotler, KaChing by Joel Comm, and The Facebook Effect by David Kirkpatrick.
As a national speaker, Dan has spoken to Google, IBM, CitiGroup, Time Warner, Symantec, Harvard Business School, and MIT, and has shared the stage with thought leaders such as Seth Godin. He is also a founding member of the Young Entrepreneur Council and on the Advisory Board of 1-800-Bakery.com. Dan lives in Boston, MA and graduated Magna Cum Laude from Bentley University in 2006.
This book is one of the few recent books that covers personal branding. I feel like this was a timely book in the fact that the importance of personal branding is growing day by day.
The first few pages of the book are riddled with strong references, including Marshall Goldsmith, Keith Ferrazzi, Tim Sanders, David Meerman Scott, and others.
I also thought that one of the main strengths of the book was that it was well structured. The author uses four distinct steps (discover, create, communicate, and maintain) as a part of personal branding.
The target audience of this book is Generation Y. Many of the examples reference college, internships, getting your first job, etc. I am glad that the book is targeting to a specific audience, but unfortunately I felt that the material was less useful to Generation X, Baby Boomers, and other generations.
That being said, the author tells an upbeat, yet pragmatic story about the importance of personal branding. It reads fairly quickly, and I'm sure almost everyone will pick up a few tips and tricks about how to improve their own unique brand.
Whether you are a newbie to the job seeking scene, re-entering it or just feel a little lost about the vast world of online social media, this book is for you! In this book, Dan does a great job of showing you how to make the best use accessing the many avenues of internet media to further your current career or help you jump start a new one. I picked this book up because I felt overwhelmed by all of the online social media like Twitter, Facebook, LinkedIn, blogs, etc and could not find a good source that would teach me what these are, how they are impacting our culture and why I need to get on the boat of understanding them so I don't get left behind. I also have a 14 year old son who is using this kind of media and I felt it important to 'be in the know' in order to protect him online. This book offers a complete solution to this -- all in one location and is an easy read. Good Job Dan --- and Thank You! --- Jeff Davis (www.cfpfinancialguy.com)
There is one brand that everyone should wave the flag for and represent - oneself. "Me 2.0: Build a Powerful Brand to Achieve Career Success" is a guide to the brand of oneself, the brand that one tries to sell when interviewing for a job, meeting people, and much more. With plenty of tips and advice for furthering the brand of oneself, author Dan Schawbel outlines the importance of networking, advertising the self, and much more. For those who are looking to sell themselves to a better career, "Me 2.0" is an invaluable read.
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