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Me 2.0: Build a Powerful Brand to Achieve Career Success Paperback – March 31, 2009


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Product Details

  • Paperback: 256 pages
  • Publisher: Kaplan Publishing; Original edition (March 31, 2009)
  • Language: English
  • ISBN-10: 1427798206
  • ISBN-13: 978-1427798206
  • Product Dimensions: 0.8 x 5.8 x 8.8 inches
  • Shipping Weight: 12.6 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (82 customer reviews)
  • Amazon Best Sellers Rank: #324,084 in Books (See Top 100 in Books)

Editorial Reviews

From School Library Journal

In these uncertain times, new graduates and the newly unemployed need to manage their online images to find employment. This outstanding, easy-to-read guide shows millennial job seekers how to promote themselves both online and offline via Schawbel's concept of personal branding, or "how we market ourselves to others." Although he did not create the concept, Schawbel has successfully used e-marketing strategies, including many web 2.0 social networking technologies, such as blogs, wikis, and podcasts, to advance his career. He has also established himself as an authority in assisting others with these goals through his four-step method, i.e., discovering, creating, communicating, and maintaining individuals' personal brands. This enjoyable read is enhanced by gray-shaded informational sidebars, a glossary, and many testimonials about the success of Schawbel's method. Well suited to both students and the general public, this timely title is also recommended for human resource and recruiting professionals.—Caroline Geck, Lib. Media Specialist, Newark Public Schs., NJ
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Dan Schawbel is the Managing Partner of Millennial Branding, LLC, and the leading authority on personal branding. His award winning blog, PersonalBrandingBlog.com, is syndicated by major networks such as Reuters and Fox Business, was named the #1 job blog by Careerbuilder, and is a top 30 AdAge marketing blog. Dan is also the publisher of Personal Branding Magazine, a syndicated columnist for Metro US, and the youngest columnist at BusinessWeek. He’s been featured in more than 150 media outlets, including The New York Times, The Wall Street Journal, CBS, Fox, ABC News, NPR, USA Today and Details Magazine. Dan is a keynote speaker at colleges and universities, such as Harvard and MIT, and at major companies, such as Time Warner and CitiGroup. He helps both individuals and companies with creative branding solutions.

More About the Author

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin's Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 14 languages. Dan is a columnist at both TIME and FORBES, and has been featured in over 1,000 media outlets, such as Wired Magazine, "The Today Show" on NBC, "Street Signs" on CNBC, "The Nightly Business Report" on PBS, "The Willis Report" on Fox Business and ELLE Magazine. He's spoken at Google, NBC Universal, McGraw-Hill, Oracle, Harvard Business School, MIT, Time Warner, IBM, and CitiGroup. Dan was named to the Inc. Magazine 30 Under 30 List in 2010, the Forbes Magazine 30 Under 30 List in 2012, and BusinessWeek cites him as someone entrepreneurs should follow on Twitter.

Customer Reviews

Good Job Dan --- and Thank You!
JeffD
Unique for so many other personal branding books, Dan's book uncovers the power of technology and social media.
Karen Post
I'd recommend this book for graduating high school students or students in college.
Molly Russell

Most Helpful Customer Reviews

61 of 70 people found the following review helpful By Douglas Haider on April 12, 2009
Format: Paperback
This book is one of the few recent books that covers personal branding. I feel like this was a timely book in the fact that the importance of personal branding is growing day by day.

The first few pages of the book are riddled with strong references, including Marshall Goldsmith, Keith Ferrazzi, Tim Sanders, David Meerman Scott, and others.

I also thought that one of the main strengths of the book was that it was well structured. The author uses four distinct steps (discover, create, communicate, and maintain) as a part of personal branding.

The target audience of this book is Generation Y. Many of the examples reference college, internships, getting your first job, etc. I am glad that the book is targeting to a specific audience, but unfortunately I felt that the material was less useful to Generation X, Baby Boomers, and other generations.

That being said, the author tells an upbeat, yet pragmatic story about the importance of personal branding. It reads fairly quickly, and I'm sure almost everyone will pick up a few tips and tricks about how to improve their own unique brand.
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61 of 73 people found the following review helpful By JeffD on April 8, 2009
Format: Paperback
Whether you are a newbie to the job seeking scene, re-entering it or just feel a little lost about the vast world of online social media, this book is for you! In this book, Dan does a great job of showing you how to make the best use accessing the many avenues of internet media to further your current career or help you jump start a new one. I picked this book up because I felt overwhelmed by all of the online social media like Twitter, Facebook, LinkedIn, blogs, etc and could not find a good source that would teach me what these are, how they are impacting our culture and why I need to get on the boat of understanding them so I don't get left behind. I also have a 14 year old son who is using this kind of media and I felt it important to 'be in the know' in order to protect him online. This book offers a complete solution to this -- all in one location and is an easy read. Good Job Dan --- and Thank You!
--- Jeff Davis ([...]
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36 of 42 people found the following review helpful By Midwest Book Review on June 11, 2009
Format: Paperback
There is one brand that everyone should wave the flag for and represent - oneself. "Me 2.0: Build a Powerful Brand to Achieve Career Success" is a guide to the brand of oneself, the brand that one tries to sell when interviewing for a job, meeting people, and much more. With plenty of tips and advice for furthering the brand of oneself, author Dan Schawbel outlines the importance of networking, advertising the self, and much more. For those who are looking to sell themselves to a better career, "Me 2.0" is an invaluable read.
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52 of 63 people found the following review helpful By Tony Ruiz on April 17, 2009
Format: Paperback
What I enjoy most about Me 2.0 is that its empowering and geared towards generation y. However, it can be applied to anyone outside this generation. Reading Me 2.0 made me realize how everyone is a brand, from being a college student to professional athlete.
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58 of 71 people found the following review helpful By Jim Kukral on June 23, 2009
Format: Paperback
Length: 2:06 Mins
Me 2.0 is a book I wish I had when I was just getting out of college. It would have saved me years of figuring out personal branding all on my own. This is a great book for the individual who realizes that you are going to get more of what you want in life "if" you go out and take it, and brand yourself the right way. Otherwise... you're going to be just like everyone else in the pack. Bad move. Buy this book and get motivated.
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33 of 39 people found the following review helpful By Jeffrey Ogden on July 9, 2009
Format: Paperback
In this complex world of today, personal branding is very important. For instance, mine is Fearless Competitor and I use a photo of a lion. It has served me very well and based on the lessons learned from this book.
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40 of 48 people found the following review helpful By Maria Reyes-McDavis on March 29, 2009
Format: Paperback
Dan Schawbel has hit the nail on the personal/professional branding game, on every page in his book. It's become an absolute necessity for any person, whether part of Gen Y or not. Professional, author, entrepreneur, blogger -- he's provided actionable steps to help anyone really leverage their most valuable asset -- their brand.

Good stuff, definite must read if you're serious about success.

Maria Reyes-McDavis
Social Marketing Techie
[...]
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32 of 38 people found the following review helpful By Julie G on April 11, 2009
Format: Paperback
I just finished reading Me 2.0 - what fantastic advice! It's got something for people at all stages of their career, but if you're just starting out, it's essential. How many knuckleheads out there have an online reputation created exclusively of photos of themselves drinking & groping?

With Dan Schawbel's schooling, young and old people can construct an online portfolio that highlights their best selves.
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