Me 2.0: Build a Powerful Brand to Achieve Career Success (Paperback)

~ Dan Schawbel (Author)
Key Phrases: branding toolkit, personal branding, video resume, The Many Aspects of Personal Branding, The Brand Called, Second Life (more...)

Editorial Reviews

From School Library Journal

In these uncertain times, new graduates and the newly unemployed need to manage their online images to find employment. This outstanding, easy-to-read guide shows millennial job seekers how to promote themselves both online and offline via Schawbel's concept of personal branding, or "how we market ourselves to others." Although he did not create the concept, Schawbel has successfully used e-marketing strategies, including many web 2.0 social networking technologies, such as blogs, wikis, and podcasts, to advance his career. He has also established himself as an authority in assisting others with these goals through his four-step method, i.e., discovering, creating, communicating, and maintaining individuals' personal brands. This enjoyable read is enhanced by gray-shaded informational sidebars, a glossary, and many testimonials about the success of Schawbel's method. Well suited to both students and the general public, this timely title is also recommended for human resource and recruiting professionals.—Caroline Geck, Lib. Media Specialist, Newark Public Schs., NJ
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Self-branding may seem like a useless buzz-phrase better suited to Donald Trump, particularly given that you're just trying to lay low and hang on to your job until the recession is over.  But personal branding guru Dan Schawbel, author of the upcoming book Me 2.0: Build a Powerful Brand to Achieve Career Success, says it can be even more important to create a distinctive, marketable role for yourself in a recession."   —U.S. News & World Report

"Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card."   —Entrepreneur

 

“[Schawbel] presents a very detailed and comprehensive guide to employing a full arsenal of mostly online tools -- including social networking -- to develop a public persona that will enable you to be the go-to person for your area of expertise. In addition, he provides a very thoughtful set of self-assessments and bullet points for evaluating and acting upon the appropriate combination of tactics to ensure that top of mind attention is paid.” —Miami Herald

 "Only 25, Dan Schawbel has branded himself as the expert in personal branding. Even more, he's found a competitive edge: He's the expert in Gen-Y personal branding. Schawbel writes an online personal branding magazine. He has a personal branding website. He says personal branding will help college students land jobs, entrepreneurs get financing, even managers earn promotions."  —Miami Herald

 

 

“This outstanding, easy-to-read guide shows millennial job seekers how to promote themselves both online and offline via Schawbel’s concept of personal branding, or ‘how we market ourselves to others.’” —Library Journal

 

"The Business world is changing and what Dan Schawbel has captured in this book is the pulse 

of the changing branding market."  —Gary Vaynerchuk, host and founder of Wine Library TV

 

"[Me 2.0]  is well written and logically organized. The book also includes a glossary that is accurate and concise. This was an added feature that added value to the book as a whole." —ZDNet.com

 

See all Editorial Reviews

Product Details

• Paperback: 256 pages
• Publisher: Kaplan Publishing (March 31, 2009)
• Language: English
• ISBN-10: 1427798206
• ISBN-13: 978-1427798206
• Product Dimensions: 8.9 x 5.9 x 0.8 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (56 customer reviews)
• Amazon.com Sales Rank: #4,208 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #2 in	Books > Nonfiction > Education > Counseling
  #2 in	Books > Business & Investing > Job Hunting & Careers > Vocational Guidance
  #3 in	Books > Reference > Job Hunting

Customer Reviews

Most Helpful Customer Reviews

55 of 61 people found the following review helpful:

5.0 out of 5 stars Get Yourself Branded!, June 23, 2009

By	James Kukral "Jim Kukral" (Cleveland, OH United States) - See all my reviews (REAL NAME)

Length:: 2:06 Mins

Me 2.0 is a book I wish I had when I was just getting out of college. It would have saved me years of figuring out personal branding all on my own. This is a great book for the individual who realizes that you are going to get more of what you want in life "if" you go out and take it, and brand yourself the right way. Otherwise... you're going to be just like everyone else in the pack. Bad move. Buy this book and get motivated.

48 of 54 people found the following review helpful:

4.0 out of 5 stars Timely Book on Importance of Personal Branding , April 12, 2009

By	Douglas Haider "WiFi Jedi" (Phoenix, AZ) - See all my reviews (REAL NAME)

This book is one of the few recent books that covers personal branding. I feel like this was a timely book in the fact that the importance of personal branding is growing day by day.

The first few pages of the book are riddled with strong references, including Marshall Goldsmith, Keith Ferrazzi, Tim Sanders, David Meerman Scott, and others.

I also thought that one of the main strengths of the book was that it was well structured. The author uses four distinct steps (discover, create, communicate, and maintain) as a part of personal branding.

The target audience of this book is Generation Y. Many of the examples reference college, internships, getting your first job, etc. I am glad that the book is targeting to a specific audience, but unfortunately I felt that the material was less useful to Generation X, Baby Boomers, and other generations.

That being said, the author tells an upbeat, yet pragmatic story about the importance of personal branding. It reads fairly quickly, and I'm sure almost everyone will pick up a few tips and tricks about how to improve their own unique brand.

57 of 65 people found the following review helpful:

5.0 out of 5 stars Awesome book on online social media, April 8, 2009

By	Jeffrey Davis "cfpfinancalguy" (Powell, OH United States) - See all my reviews (REAL NAME)

Whether you are a newbie to the job seeking scene, re-entering it or just feel a little lost about the vast world of online social media, this book is for you! In this book, Dan does a great job of showing you how to make the best use accessing the many avenues of internet media to further your current career or help you jump start a new one. I picked this book up because I felt overwhelmed by all of the online social media like Twitter, Facebook, LinkedIn, blogs, etc and could not find a good source that would teach me what these are, how they are impacting our culture and why I need to get on the boat of understanding them so I don't get left behind. I also have a 14 year old son who is using this kind of media and I felt it important to 'be in the know' in order to protect him online. This book offers a complete solution to this -- all in one location and is an easy read. Good Job Dan --- and Thank You!
--- Jeff Davis (www.cfpfinancialguy.com)