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61 of 70 people found the following review helpful
on April 13, 2009
Format: Paperback
This book is one of the few recent books that covers personal branding. I feel like this was a timely book in the fact that the importance of personal branding is growing day by day.

The first few pages of the book are riddled with strong references, including Marshall Goldsmith, Keith Ferrazzi, Tim Sanders, David Meerman Scott, and others.

I also thought that one of the main strengths of the book was that it was well structured. The author uses four distinct steps (discover, create, communicate, and maintain) as a part of personal branding.

The target audience of this book is Generation Y. Many of the examples reference college, internships, getting your first job, etc. I am glad that the book is targeting to a specific audience, but unfortunately I felt that the material was less useful to Generation X, Baby Boomers, and other generations.

That being said, the author tells an upbeat, yet pragmatic story about the importance of personal branding. It reads fairly quickly, and I'm sure almost everyone will pick up a few tips and tricks about how to improve their own unique brand.
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61 of 73 people found the following review helpful
on April 8, 2009
Format: Paperback
Whether you are a newbie to the job seeking scene, re-entering it or just feel a little lost about the vast world of online social media, this book is for you! In this book, Dan does a great job of showing you how to make the best use accessing the many avenues of internet media to further your current career or help you jump start a new one. I picked this book up because I felt overwhelmed by all of the online social media like Twitter, Facebook, LinkedIn, blogs, etc and could not find a good source that would teach me what these are, how they are impacting our culture and why I need to get on the boat of understanding them so I don't get left behind. I also have a 14 year old son who is using this kind of media and I felt it important to 'be in the know' in order to protect him online. This book offers a complete solution to this -- all in one location and is an easy read. Good Job Dan --- and Thank You!
--- Jeff Davis ([...]
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36 of 42 people found the following review helpful
on June 11, 2009
Format: Paperback
There is one brand that everyone should wave the flag for and represent - oneself. "Me 2.0: Build a Powerful Brand to Achieve Career Success" is a guide to the brand of oneself, the brand that one tries to sell when interviewing for a job, meeting people, and much more. With plenty of tips and advice for furthering the brand of oneself, author Dan Schawbel outlines the importance of networking, advertising the self, and much more. For those who are looking to sell themselves to a better career, "Me 2.0" is an invaluable read.
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52 of 63 people found the following review helpful
on April 18, 2009
Format: Paperback
What I enjoy most about Me 2.0 is that its empowering and geared towards generation y. However, it can be applied to anyone outside this generation. Reading Me 2.0 made me realize how everyone is a brand, from being a college student to professional athlete.
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58 of 71 people found the following review helpful
on June 23, 2009
Format: Paperback
Me 2.0 is a book I wish I had when I was just getting out of college. It would have saved me years of figuring out personal branding all on my own. This is a great book for the individual who realizes that you are going to get more of what you want in life "if" you go out and take it, and brand yourself the right way. Otherwise... you're going to be just like everyone else in the pack. Bad move. Buy this book and get motivated.
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40 of 48 people found the following review helpful
Format: Paperback
Dan Schawbel has hit the nail on the personal/professional branding game, on every page in his book. It's become an absolute necessity for any person, whether part of Gen Y or not. Professional, author, entrepreneur, blogger -- he's provided actionable steps to help anyone really leverage their most valuable asset -- their brand.

Good stuff, definite must read if you're serious about success.

Maria Reyes-McDavis
Social Marketing Techie
[...]
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33 of 39 people found the following review helpful
on July 10, 2009
Format: Paperback
In this complex world of today, personal branding is very important. For instance, mine is Fearless Competitor and I use a photo of a lion. It has served me very well and based on the lessons learned from this book.
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32 of 38 people found the following review helpful
on April 12, 2009
Format: Paperback
I just finished reading Me 2.0 - what fantastic advice! It's got something for people at all stages of their career, but if you're just starting out, it's essential. How many knuckleheads out there have an online reputation created exclusively of photos of themselves drinking & groping?

With Dan Schawbel's schooling, young and old people can construct an online portfolio that highlights their best selves.
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31 of 37 people found the following review helpful
Format: Paperback
This book walks you through how to discover and establish your personal brand in the Web 2.0 world. It is a perfect read for anyone entering the job force, or for anyone starting to figure out how to use and leverage the latest social media tools for networking and career advantage.
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28 of 34 people found the following review helpful
Format: Paperback
As a recent graduate attempting to procure a job in the field of real estate, Me 2.0 has helped me build my brand using the easily implementable set of systematic strategies for success. I recommend this book for anyone from a recent graduate looking for their first job, to an experienced professional trying to clime the corporate ladder.Dan Schwabel truly is the leading expert in the field of personal branding.
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