Most helpful positive review
61 of 70 people found the following review helpful
Timely Book on Importance of Personal Branding
on April 13, 2009
This book is one of the few recent books that covers personal branding. I feel like this was a timely book in the fact that the importance of personal branding is growing day by day.
The first few pages of the book are riddled with strong references, including Marshall Goldsmith, Keith Ferrazzi, Tim Sanders, David Meerman Scott, and others.
I also thought that one of the main strengths of the book was that it was well structured. The author uses four distinct steps (discover, create, communicate, and maintain) as a part of personal branding.
The target audience of this book is Generation Y. Many of the examples reference college, internships, getting your first job, etc. I am glad that the book is targeting to a specific audience, but unfortunately I felt that the material was less useful to Generation X, Baby Boomers, and other generations.
That being said, the author tells an upbeat, yet pragmatic story about the importance of personal branding. It reads fairly quickly, and I'm sure almost everyone will pick up a few tips and tricks about how to improve their own unique brand.