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Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future Paperback – October 5, 2010


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Product Details

  • Paperback: 288 pages
  • Publisher: Kaplan Publishing; Revised edition (October 5, 2010)
  • Language: English
  • ISBN-10: 1607147122
  • ISBN-13: 978-1607147121
  • Product Dimensions: 9 x 6 x 0.8 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #148,894 in Books (See Top 100 in Books)

Editorial Reviews

Review

“This book offers a comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter. In this easy-to-read book, Schawbel offers a variety of branding techniques and tools to maximize job search success. This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.” - The Washington Post (2011 Summer Reading List For Business Leaders)

“It contains practical ways of harnessing online tools to professional advantage.” - The Financial Times
“You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”   - FoxBusiness.com
Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.” - Entrepreneur

Me 2.0 is an instruction manual for developing your personal brand and then leveraging that brand to command your career.” - The New York Post

Me 2.0 provides a comprehensive crash course on personal branding that includes easy to understand tips and strategies, expert quotes, and even a personal branding toolkit.” - Fast Company

“A very detailed and comprehensive guide to employing a full arsenal of mostly online tools - including social networking - to develop a public persona that will enable you to be the go-to person for your area of expertise.” - Miami Herald

“This outstanding, easy-to-read guide shows millennial job seekers how to promote themselves both online and offline via Schawbel’s concept of personal branding, or ‘how we market ourselves to others.” - Library Journal

“Packed with useful tips, Me 2.0 can help anyone sharpen his or her personal brand.” - Daniel H. Pink, New York Times bestselling author of A Whole New Mind 

“The Business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market.” - Gary Vaynerchuk, host and founder of Wine Library TV  

“[Me 2.0]  is well written and logically organized. The book also includes a glossary that is accurate and concise. This was an added feature that added value to the book as a whole.” - ZDNet
 

About the Author

Dan Schawbel is the Managing Partner of Millennial Branding, LLC, and the leading authority on personal branding. His award winning blog, PersonalBrandingBlog.com, is syndicated by major networks such as Reuters and Fox Business, was named the #1 job blog by Careerbuilder, and is a top 30 AdAge marketing blog. Dan is also the publisher of Personal Branding Magazine, a syndicated columnist for Metro US, and the youngest columnist at BusinessWeek. He’s been featured in more than 150 media outlets, including The New York Times, The Wall Street Journal, CBS, Fox, ABC News, NPR, USA Today and Details Magazine. Dan is a keynote speaker at colleges and universities, such as Harvard and MIT, and at major companies, such as Time Warner and CitiGroup. He helps both individuals and companies with creative branding solutions.

More About the Author

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin's Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 14 languages. Dan is a columnist at both TIME and FORBES, and has been featured in over 1,000 media outlets, such as Wired Magazine, "The Today Show" on NBC, "Street Signs" on CNBC, "The Nightly Business Report" on PBS, "The Willis Report" on Fox Business and ELLE Magazine. He's spoken at Google, NBC Universal, McGraw-Hill, Oracle, Harvard Business School, MIT, Time Warner, IBM, and CitiGroup. Dan was named to the Inc. Magazine 30 Under 30 List in 2010, the Forbes Magazine 30 Under 30 List in 2012, and BusinessWeek cites him as someone entrepreneurs should follow on Twitter.

Customer Reviews

If you don't know it, then you gotta read this book!
Ryan Paugh
This book is definitely a must read for both young and old professionals alike!
ChiefExecutiveOfficer
Dan goes into great detail in online branding and blogging.
Michael A. Robson

Most Helpful Customer Reviews

14 of 18 people found the following review helpful By SmileYourOnTV on October 1, 2010
Format: Paperback
I was fairly skeptical about this book, since I had purchased the original, how much would really be updated? However, I was pleasantly surprised, as the update version provided great new advice around utilizing social networks to find employment. Many of these strategies not only had great impact in their results, but also were fairly easy to implement. Also new case studies and research really helped drive home the value proposition of this book. Definitely a good read for anyone looking to help better position themselves for future employment.
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9 of 11 people found the following review helpful By yep-ok on January 2, 2013
Format: Paperback Verified Purchase
If you want substance, look elsewhere. This book is more about history and vague examples. The basic steps were essentially all in one chapter, and they are so common sensical, that the tips were almost hilarious. Basics: learn how to use LinkedIn, Facebook, Twitter, and a few other online tools. Groom yourself. Do your research. There is no personalization, and no real guidance on how to take the next steps. It basically says: have common sense, and learn some online fluff.
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4 of 5 people found the following review helpful By B. Smith on December 7, 2012
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I agree with other commenters - this is not worth the money. It's very basic info that anyone who is a smart professional already knows.
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8 of 11 people found the following review helpful By kjp1128 on September 30, 2010
Format: Paperback
Reading this book inspired me to take control of my career, and more importantly my personal Brand. Mr. Schawbel's steps to building your future are actionable, relatable and relevant in today's business environment. As a young professional I've been able to implement Dan's advice and establish my personal brand in the global marketplace. It's a great, quick read that can benefit anyone at any level. We all have a brand, why not improve it?
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11 of 16 people found the following review helpful By Michael A. Robson on November 10, 2010
Format: Paperback
The CV(also known as the résumé) was the big deal for years, as people needed some kind of document to promote themselves in search of a job. It was the most rudimentary branding tool. Now millions of jobseekers look to the internet (as do millions of companies, looking for talent). So don't you think you should update your branding tools? And what do you think Employers do when they get your application? They Google you.

Personal Branding is an idea that started with Tom Peters about 15 years ago, and is now hugely impacted by our powerful ability to search anything about anyone. You see, years ago, you met someone, you knew a little about them because you knew what school they went to, who they were dating, what kind of car they drove, what company they worked for. There are bits and pieces of information that you can use to really paint a picture of someone. But you're guessing there. There's a lot of assumptions you're making when you say Jane is hip and trendy because she drives a Hyundai Sonata.

Basically, companies that got your resume would make assumptions about you based on your school, your accomplishments, and weed you out and eventually interview the top five candidates. Now they can do all of that, and more, before they get to the interview stage. Which is great, because about 100X more people are applying!

Click. Click. You're hired.

The level of detail that your 'Google Search' reveals about you is so rich that we can actually start talking about Personal Branding online. What are you saying online? What are you saying in real life? Do they match? Are you saying something that everyone else is saying? Or do you have your own personal twist? Because if you don't, you don't really have a strong brand.
Read more ›
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1 of 2 people found the following review helpful By Brenton J Gunning on June 3, 2014
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I've read several books on career development. Skip this one. There's so much filler material and poor examples that it reads like a college paper with a mandatory page count. On page 64, the author spends two paragraphs describing how he discovered Facebook. Why? On page 56, the author writes, "Don't write overly aggressive or inflammatory emails or you will turn people off." Yes, of course. There's also a lot of misleading information. On page 52, the author advocates brand extension without mentioning its major pitfall --- brands lose their meaning when extended to far; they needs a focus. I recommend The Brand You 50 by Tom Peters instead, which is much more condensed and better written.
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1 of 2 people found the following review helpful By David Golini on August 15, 2012
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The fact is "People Google People" and individuals will need to keep pace with technology. Me 2.0 is an easy instructive guide to help you understand the importance of personal branding in todays world. It will teach you how to present yourself online and become more visible.
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29 of 46 people found the following review helpful By Maria Petrova on February 23, 2011
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I'm sorry, but I got zero out of this book. If you are just finding out how to make a Twitter page ("personalize the background!" "Fill out your complete profile!") or if you are very new to blogs ("RSS feeds!") -- this book will be helpful. But if you're like me -- gen X, have a FB page, have a Twitter account and use them moderately well -- this book is not worth your time. I skimmed through it and it's all snippets of things. How to make a good cover letter! Wow! The art of the interview! Wow! Nothing at all new or revolutionary or important. Get your hands on Seth Godin's books. Skip this. With due respect to the author... Thank you for your hard work, but the audience, imo, is 45+ years old. Everyone younger already knows everything in the book. I'm sorry.
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