Customer Reviews

Me and My Web Shadow: How to Manage Your Reputation Online

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A succinct primer on managing your reputation online. Beginners on Facebook, LinkedIn and Twitter will find its chapters on those subjects quite practical, skipping a lot of the fluff found in other books. Its greatest strength is helping people see the gradations of choices they have between the "share everything/share nothing" extremes that are usually assumed.

PR pros that are setting up an Online Executive Positioning capability will find the arguments the book makes useful for selling the service and its many checklists will help systematize delivery. Paired with a book on SEO, you'll be in excellent shape.

This book had a profound effect on the way I view & use the web and digital / social media. An excellent information source for security awareness for social media dabblers to full online reputation building for people thus inclined. Plus there is a handy guide at the end on how to use FB, Twitter, Linkedin, how to blog, etc. Also quick reference tables to various other social media tools with a general explanation and then the pros and cons of usage. I would really recommend this book to everybody, but I think it is of particular interest and value for parents to understand better the digital world their children are operating in. I have sent copies to my parents, as well as my two sisters who have children. I keep this book handy and refer back to it often and it has taken me on a journey of discovery in the six months since I purchased it.