From Publishers Weekly
Have you ever been tempted to start your own business? First read this cautionary tale, especially if you think your ideas come from God. Vischer, a pioneer in computerized animation and creator of Veggie Tales, proves that a pathetically skinny, shy techno-geek can be hilarious even when describing his headlong plunge into bankruptcy. In 1989, "with an unflappable 'How hard could it be' attitude," the 22-year-old entrepreneur launched his dream of creating high-quality Christian entertainment by founding the company that would become Big Idea Productions. Thirteen stressful years later, he was featured in a People
magazine cover story—"small town kid kicked out of Bible college and down to his last ten bucks creates talking vegetables and hits it big, selling 40 million videos!"—shortly before firing half his staff in an unsuccessful attempt to avert disaster. While Vischer accepts the blame for the collapse ("my strengths built Big Idea, and my weaknesses brought it down"), he also details various unnamed executives' incompetence. One question haunted him: if he was doing God's work, why didn't God rescue his company? Concluding his story of spiritual inspiration and heartbreak, Vischer draws lessons from his experience for anyone who has ever lost a dream. (Jan. 9)
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About the Author
When computer-animator Phil Vischer
sat down to create delightfully weird characters to teach Christian values to kids, Bob the tomato and a Larry the cucumber were born. VeggieTales revolutionized Christian filmmaking, sold more than 40 million videos and placed faith-filled stories in one of three American households with young children. Phil continues to pursue new ways to integrate faith and storytelling. Phil lives with his wife Lisa, their three kids, and one dog in Illinois.