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Meaning, Inc.: The Blueprint for Business Success in the 21st Century [Paperback]

Gurnek Bains
5.0 out of 5 stars  See all reviews (2 customer reviews)

Price: $24.95 & FREE Shipping on orders over $25. Details
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Book Description

January 1, 2009
Meaning, Inc. is about achieving happiness, motivation and performance at work for you and your organisation. Well-motivated people who are happy with their work and where they work are more likely to deliver high performance. People who work for organisations whose purpose they believe in are more likely to go the extra mile to help achieve that purpose. Yet modern organisations too often stifle the enthusiasm and skills of those who work for them. Instead of providing meaning, they prevent it. Meaning Inc. shows the way for organisations to provide meaning to their people through a clearly understood sense of purpose, unequivocal values and day-to-day leadership. This is joined-up business thinking for 21st century leaders and organisations.

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Editorial Reviews

Review

"YSC bring great depths of experience and remarkable insight into how effective people will be in new roles" Philip Rowley, AOL Europe "YSC is a highly professional organisation who understand our needs and share our values." Bob Stack, Cadbury Schweppes "YSC are in a class of their own." Clare Chapman, Tesco"

About the Author

Gurnek Bains is CEO of YSC, a global consultancy applying psychology to bring about positive change in individuals, teams and culture. Founded in 1990, YSC's mainly multi-national client base comprises over a third of the FTSE100 companies.

Product Details

  • Paperback: 224 pages
  • Publisher: Profile Books (January 1, 2009)
  • Language: English
  • ISBN-10: 1861978839
  • ISBN-13: 978-1861978837
  • Product Dimensions: 6.6 x 0.8 x 8.4 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,284,510 in Books (See Top 100 in Books)

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5.0 out of 5 stars Meaty manual on meaning and motivation October 17, 2008
Format:Paperback
Declining morale, lower productivity, burnout and lack of advancement make work seem like a grind. Plummeting employee engagement is a global phenomenon, especially in developed nations, but there is a remedy: add meaning to your corporate culture. Author Gurnek Bains (writing with Kylie Bains) teaches that making your employees' work more meaningful can reinvigorate their engagement, and improve your profits, productivity and public relations. getAbstract finds plenty of depth in Bains' argument that companies prosper and people work better when they know that their labor serves a greater good. Using studies and analysis, he demonstrates why leaders who want energized employees should begin by explaining what their work really means.
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0 of 3 people found the following review helpful
5.0 out of 5 stars British Baseball?! April 12, 2008
Format:Paperback
America's oldest game is now making outreaches around the globe. Baseball offers its fans intensity, detail, and fun. Statistical information is used by players, coaches, and fans to win a game or an argument with a rival. Various management strategies are enacted by ball clubs to address issues including recruitment (buy players vs. homegrown) and style of play (disciplined vs. aggressive).

In case you can't tell: I'm a business guy who loves baseball. And what Gurnek Bain taught me about both is this: Due my due diligence, but don't forget about the big-picture. The essence of the work your organization does - it's "Meaning" -- affects everything from branding to recruitment. So I give credit to the Brits for being on to this before us Americans, like they were in regard to Rounders (baseball's predecessor game). But now it's on us to take their thinking and insights, and build our own glorious version that would make Ty Cobb and Moses Walker proud.
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