This volume details an approach to sales and marketing foused on making genuine connections with customers isntead of graping at mindless marketing gimmicks, tricks or price discounts. Meaningful truths, supported by hard data, are complemented by practical ideas for instant application.
Book Description
Editorial Reviews
Review
"A must have for any sales and marketing professional. How refreshing to have a marketing book based on facts!" -- R. Bruce Montgomery, Jr., Sr. VP, Bank of America
"A must-read for anyone...looking to learn what is REALLY driving the marketing world today." -- Mark Upson, President & CEO, Cohorts
"Meaningful Marketing is a tremendous resource for training and for changing the way people think about marketing." -- Neal Hartman Ph.D., Sloan School of Management, MIT
"Meaningful Marketing is, without exception, the best marketing book of the last decade." -- Jim Kouzes, chairman emeritus of the Tom Peters Company
"Never have I seen a business book so thoroughly researched, yet written in such a reader-friendly way." -- Craig Kurz, CEO, The HoneyBaked Ham Company
"A must-read for anyone...looking to learn what is REALLY driving the marketing world today." -- Mark Upson, President & CEO, Cohorts
"Meaningful Marketing is a tremendous resource for training and for changing the way people think about marketing." -- Neal Hartman Ph.D., Sloan School of Management, MIT
"Meaningful Marketing is, without exception, the best marketing book of the last decade." -- Jim Kouzes, chairman emeritus of the Tom Peters Company
"Never have I seen a business book so thoroughly researched, yet written in such a reader-friendly way." -- Craig Kurz, CEO, The HoneyBaked Ham Company
From the Publisher
This edition of Meaningful Marketing includes a FREE one-hour audio CD!
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
1.0 out of 5 stars
The rough draft for Jump Start Your Business Brain,
This review is from: Meaningful Marketing with CD (Audio) (Hardcover)
This basically seems like dougs earlier book (which was fantastic) "jump start your business brain", except written entirely in point form. Id expect more from a guy who considers himself a creativity guru. However the book does do a good job of condensing the most important aspects of basic marketing knowledge. The practical ideas are nice as well and give you something to think about. However this was nothing that was done in his last book.
6 of 7 people found the following review helpful:
5.0 out of 5 stars
100 truths and 402 useful ideas,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Meaningful Marketing with CD (Audio) (Hardcover)
The impressively collaborative effort of Dough Hall (CEO of the Ohio-based invention think tank Eureka! Ranch) and Jeffrey Stamp (Vice President of Research & Development, Eureka! Ranch), Meaningful Marketing is a practical, "user friendly", resource book which offers the reader 100 truths and 402 useful ideas to improve marketing, and move more product with less expenditure. A one hour audio CD complements and enhances the presentation of insightful and useful ideas, as well as caveats to guard against common mistakes and misconceptions. Meaningful Marketing is a superb resource for anyone considering, studying, or employed in the complex business of commercial marketing regardless of the products or services involved.
10 of 13 people found the following review helpful:
3.0 out of 5 stars
not so great,
This review is from: Meaningful Marketing with CD (Audio) (Hardcover)
Basically this is a copy of "Jump Start Your Business Brain" In point form. More or less a good book. But i wouldnt reccomend reading his last book in conjunction with this one. It might seem a little to repetitive.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
Meaningful Marketing is about honesty. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Journal of Consumer Research, Data Source, Journal of Marketing Research, Merwyn Technology Internal Data Set, New York, Marketing Science, Journal of Consumer Marketing, Consumer Behavior, Harvard Business Review, Meaningless Marketing, Brand Loyalty, Lexington Books, New Product Research, The Real-Time Response Survey, Asking Questions, Brain Brew Books, Journal of Market-Focused Management, Jump Start Your Business Brain, Rapid Rewards, Empirical Study, Information Resources, Journal of Applied Psychology, Journal of Applied Social Psychology, Journal of Product Innovation Management, New Millennium New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Meaningful Marketing is about honesty. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Journal of Consumer Research, Data Source, Journal of Marketing Research, Merwyn Technology Internal Data Set, New York, Marketing Science, Journal of Consumer Marketing, Consumer Behavior, Harvard Business Review, Meaningless Marketing, Brand Loyalty, Lexington Books, New Product Research, The Real-Time Response Survey, Asking Questions, Brain Brew Books, Journal of Market-Focused Management, Jump Start Your Business Brain, Rapid Rewards, Empirical Study, Information Resources, Journal of Applied Psychology, Journal of Applied Social Psychology, Journal of Product Innovation Management, New Millennium New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 40
books:
See all 40 books this book cites
3
books
cite this book:
- IT'S ABOUT TIME: DAVE BRUBECK by FRED HALL on 5 pages
- Consumer Behavior (Scott, Foresman Series in Marketing) by Scott Ward on 5 pages
- Perspectives in consumer behavior (Scott, Foresman series in marketing) by Harold H. Kassarjian on 5 pages
- Personal Selling: Building Customer Relationships and Partnerships by Rolph E. Anderson on 4 pages
- Outlines & Highlights for Social Psychology by Kenrick, Neuberg, & Cialdini (Cram101 Textbook Outlines) by Cram101 Textbook Reviews on 4 pages
See all 40 books this book cites
- Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes by Pamela Danziger in Back Matter
- Jesus, Life Coach: Learn from the Best by Laurie Beth Jones on page 115
- Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas by Doug Hall in Back Matter
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