Customer Reviews

Meaningful Marketing with CD (Audio)

5 star:		(5)
4 star:		(0)
3 star:		(1)
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1 star:		(1)

 

 

This basically seems like dougs earlier book (which was fantastic) "jump start your business brain", except written entirely in point form. Id expect more from a guy who considers himself a creativity guru.

However the book does do a good job of condensing the most important aspects of basic marketing knowledge. The practical ideas are nice as well and give you something to think about. However this was nothing that was done in his last book.

The impressively collaborative effort of Dough Hall (CEO of the Ohio-based invention think tank Eureka! Ranch) and Jeffrey Stamp (Vice President of Research & Development, Eureka! Ranch), Meaningful Marketing is a practical, "user friendly", resource book which offers the reader 100 truths and 402 useful ideas to improve marketing, and move more product with less expenditure. A one hour audio CD complements and enhances the presentation of insightful and useful ideas, as well as caveats to guard against common mistakes and misconceptions. Meaningful Marketing is a superb resource for anyone considering, studying, or employed in the complex business of commercial marketing regardless of the products or services involved.

Basically this is a copy of "Jump Start Your Business Brain" In point form.

More or less a good book. But i wouldnt reccomend reading his last book in conjunction with this one. It might seem a little to repetitive.

It's designed to be dipped in and out of. It's easily digested in chunks. The combination of data based truth with "so what do you do about it" alongside - makes the book very practical. Some of the stuff will clearly challenge commonly held beliefs I'm sure, the emphasis on data makes it more likely readers will indeed challenge themselves. I don't know of anything else you can read that will have a more direct effect on your business success.

I wanted the opposite of a long winded course on marketing and found it in this book. Short, factual and intelligent, this book will help you hone your message, and allow you to quickly understand several important ways to reach your target audience.

I had fun reading MEANINGFUL MARKETING. It shoots down a lot of conventional wisdom regarding marketing and sales. My own copy is completely dog-eared and covered with highlighter. I certainly hope my competitors don't get a hold of this, since I plan to use a lot of what I learned!

In the world of marketing, you need to lead the pack, or figure out why you don't. Once again, Doug Hall has put together a book that will help propel you and your company to heights unimagined.

Packaged into short, concise segments that allow you room to think and apply each one to your individual situation, "Meaningful Marketing" will provide every reader with a better business future.

My advice? Get a copy of this book and place it within reach of everyone on your staff.