"A must-read for anyone...looking to learn what is REALLY driving the marketing world today." -- Mark Upson, President & CEO, Cohorts
"Meaningful Marketing is a tremendous resource for training and for changing the way people think about marketing." -- Neal Hartman Ph.D., Sloan School of Management, MIT
"Meaningful Marketing is, without exception, the best marketing book of the last decade." -- Jim Kouzes, chairman emeritus of the Tom Peters Company
"Never have I seen a business book so thoroughly researched, yet written in such a reader-friendly way." -- Craig Kurz, CEO, The HoneyBaked Ham Company --This text refers to an out of print or unavailable edition of this title.