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Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling MORE with LESS Effort Hardcover – August 1, 2004


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Editorial Reviews

Review

"A must have for any sales and marketing professional. How refreshing to have a marketing book based on facts!" -- R. Bruce Montgomery, Jr., Sr. VP, Bank of America

"A must-read for anyone...looking to learn what is REALLY driving the marketing world today." -- Mark Upson, President & CEO, Cohorts

"Meaningful Marketing is a tremendous resource for training and for changing the way people think about marketing." -- Neal Hartman Ph.D., Sloan School of Management, MIT

"Meaningful Marketing is, without exception, the best marketing book of the last decade." -- Jim Kouzes, chairman emeritus of the Tom Peters Company

"Never have I seen a business book so thoroughly researched, yet written in such a reader-friendly way." -- Craig Kurz, CEO, The HoneyBaked Ham Company --This text refers to an out of print or unavailable edition of this title.

From the Publisher

This edition of Meaningful Marketing includes a FREE one-hour audio CD! --This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Hardcover: 286 pages
  • Publisher: Clerisy Press (August 1, 2004)
  • Language: English
  • ISBN-10: 1578601789
  • ISBN-13: 978-1578601783
  • Product Dimensions: 9.1 x 6.2 x 1.1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #2,046,484 in Books (See Top 100 in Books)

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Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

7 of 8 people found the following review helpful By Midwest Book Review on December 8, 2003
Format: Hardcover
The impressively collaborative effort of Dough Hall (CEO of the Ohio-based invention think tank Eureka! Ranch) and Jeffrey Stamp (Vice President of Research & Development, Eureka! Ranch), Meaningful Marketing is a practical, "user friendly", resource book which offers the reader 100 truths and 402 useful ideas to improve marketing, and move more product with less expenditure. A one hour audio CD complements and enhances the presentation of insightful and useful ideas, as well as caveats to guard against common mistakes and misconceptions. Meaningful Marketing is a superb resource for anyone considering, studying, or employed in the complex business of commercial marketing regardless of the products or services involved.
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4 of 4 people found the following review helpful By Dave Lazowski on October 31, 2003
Format: Hardcover
This basically seems like dougs earlier book (which was fantastic) "jump start your business brain", except written entirely in point form. Id expect more from a guy who considers himself a creativity guru.
However the book does do a good job of condensing the most important aspects of basic marketing knowledge. The practical ideas are nice as well and give you something to think about. However this was nothing that was done in his last book.
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10 of 13 people found the following review helpful By Dave Lazowski on October 31, 2003
Format: Hardcover
Basically this is a copy of "Jump Start Your Business Brain" In point form.
More or less a good book. But i wouldnt reccomend reading his last book in conjunction with this one. It might seem a little to repetitive.
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2 of 2 people found the following review helpful By S. Lutes on June 19, 2006
Format: Hardcover
Being an engineer turned marketer similar to Hall, I have much appreciation for his data based approach. The data is excellent... I use it to make a case frequently... although it could be more accessible in it's layout. Not to be confused with a 'how-to' book, this is a 'why and proof' exercise I have found quite useful in gaining buy in to new ideas.
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4 of 5 people found the following review helpful By A Customer on December 28, 2003
Format: Hardcover
It's designed to be dipped in and out of. It's easily digested in chunks. The combination of data based truth with "so what do you do about it" alongside - makes the book very practical. Some of the stuff will clearly challenge commonly held beliefs I'm sure, the emphasis on data makes it more likely readers will indeed challenge themselves. I don't know of anything else you can read that will have a more direct effect on your business success.
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Format: Hardcover
Doug Hall is the co-founder of Eureka! Ranch, a think tank that has produced more successful marketing campaigns than almost any other in recent memory. This book builds on the experiences that Doug has had with helping clients develop both products and marketing campaigns that truly enrich the reader. Meaningful Marketing draws comparisons and contrasts between Meaningful Marketing and Mindless Marketing. Hall and his co-author Jeffrey Stamp not only grab us with data, they grab us emotionally. For example, based on the results of 901 new products at the end of five years, those with a Meaningful Marketing approach had a 53% survival rate (still available and profitable). Those with a Mindless Marketing approach had a 24% survival rate - almost a 100% difference. And the point is, we can all choose between approaches.

This book says that you can take the moral high road, tell the truth about your products and services, charge a premium because they solve problems, add value, and make a difference - and sleep like a baby at night! I like that.

In this unique two-page format, a data-proven point is made on the left-hand page, and then on the right-hand page are 3 to 5 practical applications of how to make it work. This book belongs on the shelf of anyone with any responsibility at all for either sales or marketing.
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