Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling MORE with LESS Effort [Hardcover]

Doug Hall (Author), Sergio Zyman (Foreword), Jeffrey Stamp (Contributor)

Book Description

Publication Date: August 1, 2004

This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall and Jeffrey Stamp details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not: "guru opinions." After reading Meaningful Marketing, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!

Product Details

• Hardcover: 286 pages
• Publisher: Clerisy Press (August 1, 2004)
• Language: English
• ISBN-10: 1578601789
• ISBN-13: 978-1578601783
• Product Dimensions: 9 x 6.1 x 1.2 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,507,758 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Excellent Collection of Marketing Data, June 19, 2006

By 

S. Lutes - See all my reviews
(REAL NAME)   

This review is from: Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling MORE with LESS Effort (Hardcover)

Being an engineer turned marketer similar to Hall, I have much appreciation for his data based approach. The data is excellent... I use it to make a case frequently... although it could be more accessible in it's layout. Not to be confused with a 'how-to' book, this is a 'why and proof' exercise I have found quite useful in gaining buy in to new ideas.

4.0 out of 5 stars Belongs on your bookshelf, November 5, 2008

By 

The Marketing Guy Who Drives Sales -r (Charlottesville, VA United States) - See all my reviews

This review is from: Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling MORE with LESS Effort (Hardcover)

This book should be on every marketer's bookshelf.

Packed with solid information on how to sell more product and services, Doug Hall backs up his assertions with research-backed studies and data to assure the reader that these truths fall out from hard data. Experienced marketers might not learn anything new, but they probably will. At the very least the book will have you revisiting sacred cows and "common knowledge" about what you think you know about marketing and sales tactics that elicit customer response.

While probably not meant to be read from start to finish as a typical marketing work, this book belongs in your library as a handy reference. Packed with common (and not-so-common) consumer insights, the book is arranged with each left-hand page being a "truth" and the accompanying right-hand page listing several practical ideas to support those truths. Everything is well-indexed and easily findable.

Perhaps the most valuable gem of the whole book is the author's complete list of all references that support each truth so that you can track down the primary research or journal articles that the author researched. This list alone is worth the price of the book if you are looking for jumping off points to dig deeper into any of the topics.

4.0 out of 5 stars A must have for sales/marketing people!, June 11, 2005

By 

Armchair Interviews (Minneapolis, MN) - See all my reviews

This review is from: Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling MORE with LESS Effort (Hardcover)

Doug Hall is the co-founder of Eureka! Ranch, a think tank that has produced more successful marketing campaigns than almost any other in recent memory. This book builds on the experiences that Doug has had with helping clients develop both products and marketing campaigns that truly enrich the reader. Meaningful Marketing draws comparisons and contrasts between Meaningful Marketing and Mindless Marketing. Hall and his co-author Jeffrey Stamp not only grab us with data, they grab us emotionally. For example, based on the results of 901 new products at the end of five years, those with a Meaningful Marketing approach had a 53% survival rate (still available and profitable). Those with a Mindless Marketing approach had a 24% survival rate - almost a 100% difference. And the point is, we can all choose between approaches.

This book says that you can take the moral high road, tell the truth about your products and services, charge a premium because they solve problems, add value, and make a difference - and sleep like a baby at night! I like that.

In this unique two-page format, a data-proven point is made on the left-hand page, and then on the right-hand page are 3 to 5 practical applications of how to make it work. This book belongs on the shelf of anyone with any responsibility at all for either sales or marketing.