If the only numbers you really care about are revenue and profits, you'll never fully understand what makes them go up or down. Want to know what people think of you? Want to know how those opinions will affect your sales? You're only guessing unless you learn how to Measure What Matters.
Today, even the smallest business can track and measure relationships with customers, with the media, and even with employees and sales forces. Measure What Matters delivers the know-how to find those tools and use them to increase your revenues.
The right data tells you whether you're getting your share of ink. It tells you how you stack up against your competition in search ranking, sales, share of conversations, and share of wallet. Good data measures what your marketplace is saying,thinking, and doing. It reveals which of your methods work and which ones don't.
In Measure What Matters, you'll get step-by-step guidance to:
Don't rely on hunches or your gut. Good data will save you time and boost your credibility. You'll have the leverage you need to set priorities, allocate resources, and improve business practices. Now is the time to figure out why your sales rise and fall—and what you need to do to make them rise faster.
praise for measure what matters
"Katie Paine not only gets it and teaches it, she helps companies implement it and profit from it. This book is filled with impressively sound judgment, tremendously powerful guidance, and practical how-to advice."—Jim SterneChairman, Web Analytics Association, and author of Social Media Metrics
"Katie Paine understands social media and social PR in away that few others out there do. Over the years, she has consistently called for rational and reasonable metrics for success in public relations, and she continues that call in our new age of social communication. Measure What Matters will teach you just about everything you need to know about managing online relationships."—Eric T. Peterson author of Web Analytics Demystified
"Katie Paine has elevated measurement from merescience to high art and, in the process, given us a powerful newset of tools to refute the tired claim that customer relationships can't be quantified. Marketers should devour this book. It will help them persuade skeptical executives of the need to adapt to the new world of empowered customers."—Paul Gillinauthor of Social Marketing to the Business CustomerSee all Editorial Reviews
It would be nice to enable Print and/or Copy/Paste options for easier academic writing.Published 2 months ago by ANTHONY ADAH
Excellent. I thank you for the relevant product and certainly will be buying other books from Amazon.Published 13 months ago by Wilson da Costa Bueno
Great book. The content is very organized and clearly written. This is one of these books were you actually learn things.Published 17 months ago by Tastet
Fell short of its title. Online tools are nothing that isn't already known to those working in this field... would not recommend.Published on August 6, 2013 by Acento Advertising
Some good- generic information to establish a baseline for where things are really going in the market. It is dated, so principals should be taken loosely.Published on May 28, 2013 by Carie Gilles
I bought this book as it's required in my class for social media monitoring. The author brings a lot of useful tips from her working experience, which I found really helpful. Read morePublished on February 28, 2013 by Yuping